Contemporary Society: Making a Business Green from Top to Bottom

This essay explores strategies for businesses to become environmentally sustainable from top to bottom, addressing the global issue of pollution and its impact on the environment. It emphasizes the importance of Corporate Social Responsibility (CSR) and its four key accountabilities: environmental, ethical, economic, and ethical. The essay highlights the benefits of using recyclable materials, reducing pollution, and adopting energy-efficient technologies like LED lighting. It further discusses how CSR practices can enhance a company's brand image, customer loyalty, and overall success by aligning with consumer preferences for ethical and sustainable brands. The analysis concludes that CSR is crucial for organizational growth and sustainability, providing strategic directions for businesses to benefit all stakeholders and contribute to a safer, greener environment. Desklib offers a platform to access this and other valuable academic resources.

CONTEMPORARY
SOCIETY IN A GLOBAL
WORLD

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
Contemporary society is defined as
model society among which individual
person prefer to live their life according to
their own ways. These individuals are
capable to raise their voice against those
activities that put negative impact on well-
being of human, economic growth and wild
life as well as environment. The current
assignment will be based on specific topic
and that is “Making a business green from
top to bottom.. steps you could take”.
TASK
In the recent time, government
bodies and their stakeholders are dealing
with major global issues that put negative
impact on sustainable environment in term
of increasing land, water, air and other types
of pollutions. These forms of impact may
destroy wild life and eliminate the benefits
of nature beauty in regard to human being.
In today's era, organizations whether it is
small or large may take initiative to go
sustainable and conduct those practices that
make their ventures green from top to
bottom.
They may take approach to achieve
aims and objectives related to business
sustainable in varied terms. For example,
CSR is one of those concepts or business
models that drive the attention of companies
Organizations may consider four different types of
corporate social accountability. For example, they may
take action to conduct each practice regarding
environmental, ethical, economic, & ethical
accountabilities. Furthermore, in the context of
environment issues, they may take decision to utilize
recyclable materials and things that make land clean
and away from being pollute, which is essential for
human and wild life. In the recent time, consumers
prefer to stay connected with those brands that are
conducting ethical and sustainable practices in bulk, as
it may give them reason to do so. Along with above
edges, each practice may give firms benefits that they
may obtain and take pleasure of that effectively and
appropriately. It can be said that sustainability plays
important role in growth and success of businesses as it
is considered as the key element of organizational
progress. To make business green organisations may
take different approaches into their consideration.
Which may enable it to make a venture is greener in

and their management toward being
sustainable enterprises in the world of
business, which in return provide
unexpected benefits to them such as increase
profitability, build customer base, generate
revenue and excellent brand image as well
as reputation, which is not that easy for any
firm to do so as it needed a lot of hard work
and require key resources. Corporate social
responsibility is the best example of those
theories that is suitable in the context of
chosen global issue that may put positive
impact on companies when they take all
their suggestions into consideration.
This theory affirms that enterprises
whether it is public or private are
encompasses with legal, philanthropic,
economic and legal obligations. It stated that
firms are accountable for a triple bottom line
terms of sustainability from top to end. Recyclable
resources utilisation is the best way to make business
Green which is important in several manners.
In corporate world there are different types of
supplier’s available who are able to supply recyclable
materials such as paper packets which organisations
such as supermarket may use to pack their products and
sell out to customers. CSR concept may also suggest
firms to adopt these types of practises. It may enable
company to prevent landform those things that make it
polluted. By using paper to pack product and delivered
to customer’s, organisations may gain the trust of
millions buyers and give them reason to retain with
these ventures along with purchase of their quality and
satisfactory quantity products. They may also
contribute to make environment green in term of taking
initiative to plant trees across outlets and other places.
Along with these things, they may take decision to
change lights which safe environment from harmful
things. For instance, utilization of LEDs lights may
consume less electricity that is quite beneficial and
save energy more than other lights. Each LEDS light

that drive their concentration toward
developing sustainability in regard to
economic, environmental and social realms.
Without conducting ethical and sustainable
practices and taking actions, it is quite
challenging for an organization to sustain for
longer or ever in the market or sector where
it may establish their specific outlets.
Implication of CSR theory-
Corporate social responsibility as the
sustainable theory may contribute to resolve
the current global issue in effective manner
in term of stating strategic directions that
organizations may take into their
consideration, for purpose of gaining and
providing benefits to all stakeholders such as
customers, environment, economy,
governmental bodies, etc. in varied manners.
There are different forms of firms are
existing in the business world that are
contributing to make environment polluted.
It defines several strategic direction and
ways that move firms to take appropriate
and essential steps to make businesses
sustainable and accountable to make
environment safe from any pollution that is
important for a company to do so.
do not contain mercury and other Harmful gases that
may contain by fluorescent and incandescent lights.
CONCLUSION
From above analysis, it has been summarized
that by following the concept or theory of CSR,
organization has conducted sustainable practices in
effective manner. Each practice has contributed to
build their excellent brand image in the market and
enabled to make environment sustainable forever. They
have gained the attention of key investors and other
stakeholders that provided benefit in term of increasing
operational effectiveness. Furthermore, by summing up
above discussion, it has been identified that corporate
social responsibility concept has enabled firms to make
their ventures successfully sustainable.
REFERENCES
Amankwah-Amoah, J., 2020. Stepping up and stepping
out of COVID-19: New challenges for environmental
sustainability policies in the global airline industry.
Journal of Cleaner Production. 271. p.123000.
Nazir, O., Islam, J.U. and Rahman, Z., 2021. Effect of
CSR participation on employee sense of purpose and
experienced meaningfulness: A self-determination
theory perspective. Journal of Hospitality and Tourism
Management. 46. pp.123-133.