Analysis of Malaysia Airlines' SWOT and Strategic Recommendations

This essay presents a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Malaysia Airlines. The strengths highlighted include customer-centric menus, while weaknesses encompass capacity challenges. Opportunities are identified in adapting to changing customer preferences, and threats include external competition. The analysis emphasizes the need for Malaysia Airlines to meet new development metrics and develop working goals to gain new business perspectives. The essay suggests strategies such as focusing on future growth, expanding into new countries, and leveraging digital media for customer engagement. References include academic articles on customer experience, sustainable technologies, and aviation industry developments, providing a comprehensive overview of Malaysia Airlines' current position and potential future strategies.

Existing strategy applied within
Malaysia airlines

 Swot analysis is one of the most innovative
business model which will enable for
gaining analysis within the current
management aspects and for recognising
future working scenarios and business
working opportunities.
 Strengths:
 Customer centric menus- Malaysia
airlines focuses onto customer centric
menus within airlines which has developed
goof determinant of services and also
potentially enhancing services for growth
and development of innovation. This is one
of the strength within management for
developing new parameters of functional
efficiency for gaining new growth synergy.
Swot analysis

 Capacity challenges:
 Malaysia airlines has weakness of less
effective technology within airlines
services where capacity is widely les and
not able to reach onto competitive
business performance avenues.
 Airlines less capacity factors are also
highly challenge for the company to avail
new functional advancement within
competent industry demands where there
has been wide efficiency grown.
Weaknesses:

 Changes in customer preferences: A Malaysia airline has business growth
opportunities by analysing and working with innovative customer preferences,
where new parameters of business opportunities can be achieved.
 For developing competitively customer preferences there shall be analysis of new
determinants where there has been new relative goals advanced. The customer
choices shall be actively attained by online platforms with the digital media
functional approach for reaching onto new relative goals.
Opportunities:

 External competition: This is one
of the most important threat for
Malaysia airlines where business
industry has been widely growing
onto innovation goals, keenly
developing new external
competition where the company
faces threat from external
competition..
Threats:

 At present there are various factors where business is lacking within industry
services onto which Malaysia Airlines needs to meet new development metrics and
developed working goals for gaining new business perspectives onto where there
are wider parameters grown.
New strategies to meet globalisation business perspectives:

 There has been strong focus pertained onto
working on the future growth perspectives
where external factors are widely giving
new end goals to airlines brand for yielding
onto new potential paradigms and also for
developing new end goals and working
objectives.
 Malaysia airlines shall also factor on growth
and expansion business strategies within
new countries for reaching untapped
customer segments and also for factoring
innovation within services.
CONT...

 Kan, S., Chung, D. and Chung, G., 2019. Customer Experience Transformation
in the Aviation Industry: Business Strategy Realization through Design Thinking,
Innovation Management, and HPT. Performance Improvement, 58(1), pp.13-30.
 Kim, Y., Lee, J. and Ahn, J., 2019. Innovation towards sustainable technologies:
A socio-technical perspective on accelerating transition to aviation
biofuel. Technological Forecasting and Social Change, 145, pp.317-329.
 Leong, L.C. and Indiran, V., 2020. Professional Pathway for Civil Aviation
Authority of Malaysia (CAAM) Aircraft Maintenance License Holder Registered
at BEM. Journal of Aeronautics, Astronautics and Aviation, 52(1), pp.105-113.
 Shamsudin, S. and Adnan, W.N.W.M., 2019, July. Specialised Corpus
Development on Aviation Disasters News Discourse. In Proceedings of the 2019
3rd International Conference on Education and Multimedia Technology (pp. 345-
349).
REFRENCES