Factors Influencing House Purchase Intention in Malaysia: Analysis

This project investigates the factors affecting house purchase intention among working professionals in Malaysia. The study utilizes survey data collected through questionnaires distributed to working professionals. The analysis, performed using SPSS 21.0, explores the influence of financial factors (loan interest rates, payment duration, taxes), subjective norms (family and friends' opinions, social media influence), and location factors (proximity to amenities, workplace, and transportation) on house purchase decisions. The findings are presented in the form of graphs and tables, with regression analysis used to examine the relationships between independent and dependent variables. The project includes a review of relevant literature, a detailed methodology, and a discussion of the results, aiming to provide insights for both government and private developers in understanding the key factors that influence the house-buying intentions of working professionals in Malaysia. The study also includes descriptive statistics, correlations, and model summaries to support the analysis.

Running head: FACTORS AFFECTING HOUSE PURCHASE INTENTION AMONG
WORKING PROFESSIONAL
Factors affecting House Purchase Intention among Working Professional
Name of the Student
Name of the University

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FACTORS AFFECTING HOUSE PURCHASE INTENTION AMONG WORKING
PROFESSIONAL
Chapter 4: Data Findings and analysis
4.1 Data Findings
There are 14 close ended questions included in the survey questionnaire. Survey questionnaire
have been prepared using Google Forms. Data has been represented in form of graphs and tables
provided below. Data has been analysed using SPSS 21.0 tool.
Question 1: Please specify your gender
Options Responses Responses Total Participants
Male 63 63 % 100
Female 37 37 % 100
Figure 1: Please specify your gender
Question 2: Please specify your age
Options Responses Responses Total Participants
Below 18 years 7 7 % 100

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FACTORS AFFECTING HOUSE PURCHASE INTENTION AMONG WORKING
PROFESSIONAL
18-25 years 40 40 % 100
26-30 years 23 23 % 100
31-35 years 18 18 % 100
Above 36 years 12 12 % 100
Figure 2: Please specify your age
Question 3: Please specify your marital status
Options Responses Responses Total Participants
Single 16 16 % 100
Married 36 36 % 100
Divorced 31 31 % 100
Widowed 17 17 % 100

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FACTORS AFFECTING HOUSE PURCHASE INTENTION AMONG WORKING
PROFESSIONAL
Figure 3: Please specify your marital status
Question 4: How many members are there in your family?
Options Responses Responses Total Participants
2 10 10 100
3-4 43 43 100
5-6 18 18 100
6-7 16 16 100
More than 7 13 13 100

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FACTORS AFFECTING HOUSE PURCHASE INTENTION AMONG WORKING
PROFESSIONAL
Figure 4: How many members are there in your family?
Question 5: Your monthly income
Options Responses Responses Total Participants
Less than RM4000 6 6 % 100
RM4001-RM6000 34 34 % 100
RM6001-RM8000 20 20 % 100
RM8001-RM10000 20 20 % 100
More than RM10000 20 20 % 100
Figure 5: Your monthly income
Question 6: Which of the following you usually get inspired from buying a house?
Options Responses Responses Total Participants
Family & Friends 6 6 % 100
Social Media 34 34 % 100
By just observing 20 20 % 100

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FACTORS AFFECTING HOUSE PURCHASE INTENTION AMONG WORKING
PROFESSIONAL
random people
Income 20 20 % 100
None- I search online
by myself
20 20 % 100
Figure 6: Which of the following you usually get inspired from buying a house?
Question 7: If a house is at good distance from all ameneties, I intend to buy it?
Options Responses Responses Total Participants
Strongly Satisfied 8 8 % 100
Satisfied 40 40 % 100
Neutral 16 16 % 100
Dissatisfied 18 18 % 100
Strongly Disatisfied 18 18 % 100

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FACTORS AFFECTING HOUSE PURCHASE INTENTION AMONG WORKING
PROFESSIONAL
Figure 7: If a house is at good distance from all ameneties, I intend to buy it?
Question 8: My family thinks that I should buy housing?
Options Responses Responses Total Participants
Strongly satisfied 8 8 % 100
Satisfied 39 39 % 100
Neutral 19 19 % 100
Dissatisfied 19 19 % 100
Strongly dissatisfied 15 15 % 100
Figure 8: My family thinks that I should buy housing?
Question 9: What are financial factors that need to be consider during buying a house?

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FACTORS AFFECTING HOUSE PURCHASE INTENTION AMONG WORKING
PROFESSIONAL
Options Responses Responses Total Participants
Loan Interest rate 14 14 % 100
Loan Payment
Duration
41 41 % 100
Taxes 12 12 % 100
Processing fees 15 15 % 100
Other prices 18 18 % 100
Figure 9: What are financial factors that need to be consider during buying a house?
Question 10: Do you think that price of the property is an important factor to be
considered before making decision to buy a property?
Options Responses Responses Total Participants
Strongly Satisfied 10 10 % 100
Satisfied 46 46 % 100
Neutral 13 13 % 100
Dissatisfied 13 13 % 100

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FACTORS AFFECTING HOUSE PURCHASE INTENTION AMONG WORKING
PROFESSIONAL
Strongly Dissatisfied 18 18 % 100
Figure 10: Do you think that price of the property is an important factor to be considered
before making decision to buy a property?
Question 11: My family agrees with me to buy housing
Options Responses Responses Total Participants
Strongly Satisfied 10 10 % 100
Satisfied 41 41 % 100
Neutral 13 13 % 100
Dissatisfied 16 16 % 100
Strongly Dissatisfied 20 20 % 100

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FACTORS AFFECTING HOUSE PURCHASE INTENTION AMONG WORKING
PROFESSIONAL
Figure 11: What subjective norms need to be consider during buying a new house?
Question 12: What location factors need to be consider during buying a new house?
Options Responses Responses Total Participants
Proximity to airport 6 6 % 100
Proximity to
workplace
43 43 % 100
Proximity to daily
market
14 14 % 100
Proximity to public
transportation
18 18 % 100
Proper
Communications
with highway
19 19 % 100

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FACTORS AFFECTING HOUSE PURCHASE INTENTION AMONG WORKING
PROFESSIONAL
Figure 12: What location factors need to be consider during buying a new house?
Question 13: Do you think that proximity of the property to amenities is an important
point to be considered before making decision to buy a property?
Options Responses Responses Total Participants
Strongly Satisfied 10 10 % 100
Satisfied 43 43 % 100
Neutral 15 15 % 100
Dissatisfied 14 14 % 100
Strongly Dissatisfied 18 18 % 100

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FACTORS AFFECTING HOUSE PURCHASE INTENTION AMONG WORKING
PROFESSIONAL
Figure 13: Do you think that proximity of the property to amenities is an important point
to be considered before making decision to buy a property?
Question 14: Do you think Surrounding environment of the property (e.g.: the view,
security,) is an important point to be considered before making decision to buy a property?
Options Responses Responses Total Participants
Strongly Satisfied 16 16 % 100
Satisfied 38 38 % 100
Neutral 8 8 % 100
Dissatisfied 15 15 % 100
Strongly Dissatisfied 23 23 % 100
Figure 14: Do you think Surrounding environment of the property (e.g.: the view, security,)
is an important point to be considered before making decision to buy a property?