Maldives Local Food: Advertising Strategies and Tourism Research Paper

This report delves into the influence of local cuisine on the marketing strategies employed in the Maldives. It examines how the unique flavors and dishes of the region can be leveraged in advertising to attract tourists and boost the tourism sector. The research explores the relationship between local food, advertising strategies, and tourism, and investigates the potential of utilizing local resources in marketing campaigns. The methodology includes both quantitative and qualitative approaches, involving interviews with advertising agency managers and questionnaires distributed to hotel employees. The research adopts a deductive approach, utilizing existing theories and collected data to derive conclusions. The study aims to provide insights into how the Maldives can enhance its marketing efforts by incorporating its local culinary offerings, thereby attracting more tourists and contributing to the growth of the tourism industry. The research will be based on the positivism type of investigation, as the researcher will collect and interpret the data in a proper manner, to obtain quantifiable and observable outcomes.

DISSERTATION PROPOSAL TOPIC FORM
Deadline for handing in: Thursday, 7th September 2017
Please upload this form to Villa College Moodle
Student name:
e-mail address:
Contact number:
ROUTE: Consultancy  Independent 
Working title for
dissertation:
Underlying research question (overall objective of your research or
hypothesis you are testing) you are trying to address:
Research Question:
The research will be conducted based on the following questions: What is the extent of the use of local foods in Maldives that affects
the marketing strategies? What are the current roles of the local food in creating opportunities
for the marketing of Maldives through proper advertisements? How can the local food be linked with the advertising strategies
adopted for tourism in Maldives?
Research Hypothesis
The research will be conducted on the following hypothesis: H1: The local cuisine that is present in Maldives will not have any affect on
the marketing strategies H2: The role of the local cuisine will not have any impact on the
opportunities that are present in the strategies of the advertising companies H3: There is no linkage between the strategies of advertising companies
and tourism
Main thrust of investigation based on BBS school structure. Please select
one:  Accounting and Finance
 Human Resource Management
 Marketing
 Operations and Information Management
 Organisation Studies
 Strategy and International Business
Please identify key theories/conceptual frameworks/prior research that you
think you might use to help guide your research:
The theories that will be used for the research are as follows: Globalization and tourism Homogenous products and services Globalization of the Small Islands Developing States (SIDS) Sustainable tourism

 The role of food in tourism Link between local cuisine, globalization and sustainable tourism
What might be the outcome of your research - what do you hope to achieve?
The use of variety of foods and dishes that are authentic to the Maldives
environment can be used by the advertising companies so that it can help in
attracting tourists, which will result in an increase in the tourism sector. The
research will help in providing better insights so that the local resources of food
can be tapped and used in the advertising of the place.
What is your probable methodology/approach to your research?
The method of the research will be based on quantitative and qualitative
approach, which will be based on the interviews of the managers of the advertising
agencies and questionnaires will be distributed among 100 employees of the hotel,
which will be surveyed and the responses will be collected.
The approach of the research will be deductive in nature, as the theories and
the responses collected from the managers and employees will help in deducing
the conclusion in a better manner by the researcher.
The positivism type of investigation will be used, as the researcher will get
better insights by observing and measuring the datas that will be collected in a
proper manner. The researcher will be limited to the collection of data and
interpreting it with the objectives so that the research can be quantifiable and
observable in nature.