Business Plan: Feasibility of Int'l Swimming Pool in the Maldives

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Added on  2023/01/05

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This business development project outlines a comprehensive business plan for establishing an international standard swimming pool in the Maldives. It includes an introduction to the project, a rationale for its selection, research questions and objectives, and terms of reference. The literature review explores industry trends, tourism in the Maldives, and relevant technologies. The research methodology section details the research design and ethical considerations. Data analysis, including SWOT analysis and financial projections, supports the feasibility of the project. The business model canvas and a detailed business plan covering marketing, operations, human resources, risk assessment, and financial aspects are also presented, culminating in a schedule for implementation. Desklib provides access to similar solved assignments and past papers for students.
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Running head: BUSINESS PLAN FOR AN INTERNATIONAL STANDARD SWIMMING
POOL
BUSINESS PLAN FOR AN INTERNATIONAL STANDARD SWIMMING POOL
Name of the Student
Name of the University
Author Note
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1BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Executive Summary
The given Business Development proposal is primarily based on the overall business plan
execution of the International standard Business pool in Maldives. Maldives has been making
considerable progress in the economic domain and in relation to this, it needs to be provided with
adequate facility. Hence, this international standard swimming pool will provide exposure to the
different individuals and encourage them to participate in the related activities. The given
business plan follows the format of a dissertation whereby the first section is based on the overall
Introduction chapter. The second chapter of the book is based on Review of Literature chapter
whereby the literature related to the subject has been reviewed and assessed considerably. The
third chapter is based on the Research Methodology chapter whereby the research techniques
which have been made use in the study has been mentioned. The data analysis and findings
chapter provides the feasibility analysis of domains like industry, product, market and financial
aspects. The latter half of the report provides the Business canvas model and the Business Plan
of the business idea.
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2BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Table of Contents
List of Tables...................................................................................................................................4
Table of Figures...............................................................................................................................5
1. Introduction..................................................................................................................................6
1.1 Selection of the scenario........................................................................................................6
1.2 Rationale of the chosen topic.................................................................................................6
1.3 Research Questions................................................................................................................7
1.4 Research Objectives...............................................................................................................7
1.5. Terms of reference................................................................................................................8
Layout of the Project...................................................................................................................8
1.6 Concepts & Models applied...................................................................................................9
1.7 Assumptions........................................................................................................................10
1.8 Business Objectives &Time Scales.....................................................................................10
2. Literature Review......................................................................................................................12
2.1 Description of the Proposed New Business.........................................................................12
2.2 The Concept Statement........................................................................................................12
2.3 The Window of Opportunity...............................................................................................14
2.4 Feasibility Research: Literature Review..............................................................................15
Industry and Market – Tourism and Leisure.............................................................................15
Surf Tourism..............................................................................................................................15
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3BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Alternative and Conventional Tourism in the Maldives............................................................16
Tourism Development in Maldives...........................................................................................16
Economic Benefits of Shark Diving in Maldives......................................................................17
Tourism and Sustainability in Maldives....................................................................................17
Luxury, Sustainability and Tourism in Maldives......................................................................18
Technology................................................................................................................................18
Gaps in the Literature Review...................................................................................................19
3. Research Methodologies............................................................................................................20
3.1 Research background statement..........................................................................................20
3.2 Overall Research Design.....................................................................................................20
3.3 Research Ethics....................................................................................................................23
3.4. Research Barriers & Limitations........................................................................................23
4. Data Analysis & the Business Model........................................................................................25
4.1 Data Analysis.......................................................................................................................25
4.2 Business Model....................................................................................................................34
5. Business Plan.............................................................................................................................41
5.1 Proposed Vision & Mission.................................................................................................41
5.2 Marketing Plan.....................................................................................................................41
5.3 Operations Plan....................................................................................................................42
Figure 5.1: Value chain..........................................................................................................44
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4BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
5.4 Human Resources Plan........................................................................................................45
5.5 Risk Assessment..................................................................................................................46
Risk Assessment Plan................................................................................................................47
5.6 Financial Plan......................................................................................................................48
5.7 Schedule for Implementation...............................................................................................57
6.References...................................................................................................................................59
7. Bibliography..............................................................................................................................61
8. Appendix....................................................................................................................................62
List of Tables
Table 1.6: The models applied.........................................................................................................7
Table 1.8: Timeline..........................................................................................................................9
Table 4.1.4 : SWOT analyis..........................................................................................................27
Table 4.1.5 Startup capital table/ Budget (Master)........................................................................30
Table 4.2 Business canvas model..................................................................................................34
Table 5.1: Business canvas model.................................................................................................41
Table 5.5: Risk assessment Plan....................................................................................................46
Table 5.6 Assumptions..................................................................................................................47
Table 5.6.1: Cash budget...............................................................................................................48
Table 5.6.2: Income statements.....................................................................................................49
Table 5.6.3: Budgeted Balance Sheet............................................................................................50
Table 5.6.2.1 Breakeven................................................................................................................52
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5BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Table 5.6.4: Sensitivity analysis....................................................................................................53
Table 5.7 Business Implementation...............................................................................................56
Table of Figures
Figure5.1: Value chain...................................................................................................................43
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6BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
1. Introduction
1.1 Selection of the scenario
The scenario or the business research proposal has been chosen for the purpose of the
project can be understood to be the idea on the International Standard Swimming Pool which is
in Maldives. It becomes crucial to understand that, the project will outline the purpose of the
project, the location of the project, the marketing plan, operational plan as well as the financial
plan. The location of the project has been chosen as Fuvahmala in Maldives which does not have
an associated swimming pools for the purpose of international practice and hence, the swimming
practice of the different residents and students remain pretty limited in nature. Therefore, the
development of the swimming pool will help in international practice and hence, the capacity of
the pool can be understood to be 2000 individuals. The idea can be understood to be unique with
respect to the fact that it is the first international standard swimming pool in the country and in
addition to a standard business idea it will also assist in acting as a social responsibility activity
whereby the different residents of the country will be able to ace well and actively participate in
various games and tournaments.
1.2 Rationale of the chosen topic
The reason why the given business idea was chosen as a topic for the research project is
because the development of the business can be understood to be a huge task which requires
considerable research and related analysis. Hence, the business idea has been taken in the form
of a business plan which has been based on the international swimming pool. The business
development is not an easy task and in relation to this, it is required to be understood that, in
order to find success in the long run, the firm would be required to take care of various domains
such as the marketing, operations, financial and related domains. Hence, in regard of this, the
organization would be essentially required to see to it that they are being able to manage this
well. Hence, this study shall assist the business in understanding the overall business
environment and also help them to outline the manner in which they will be required to form the
adequate strategiesis that they are able to deal with the business in a sufficient manner. Although
coming up to a comprehensive business idea can be understood to be a simple idea with the help
of which the business generally tends to come up with a plan or a problem which needs a viable
solution. The problem in this scenario could be understood to be the lack of any international
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7BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
standard swimming pool in the country and with respect to this, the business idea was adopted
for execution. However, there might be several reasons why a business may fail to perform well
in the long run and a major reason for this maybe the lack of proper planning for the execution of
the business operations. This means that, as the business lacks planning, it will not be able to
undertake considerate steps to engage in the successful operations with respect to the long run of
the firm. Hence, it is in regard to this that, the research project will outline the various aspects of
a business operation and the manner in which the different business dealings have to be carried
out adequately. This will then be followed by the financial feasibility analysis of the business
which will then assist in understanding how the business will perform in the long run and the
manner in which, it will find long term success. Hence, the research rationale is that the project
will outline the various planning aspects of the firm and additionally, the expected outcomes of
the business have been outlined as well.
1.3 Research Questions
The research questions which have been designed for the purpose of the project can be
understood to be as follows:
What is the manner in which the business will be able to perform in the given
industry?
What are the ways in which the firm will be able to engage in ling term success?
What is the overall financial requirements of the business?
What is the manner in which the organization will be able to deal with the target
market and given regulations?
What is the overall Business Canvas model of the organization?
1.4 Research Objectives
The research objectives which have been outlined for the paper can be understood to be
as follows:
To find the manner in which the business will be able to perform in the given
industry.
To outline the ways in which the firm will be able to engage in ling term success
To assess the overall financial requirements of the business
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8BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
To outline the manner in which the organization will be able to deal with the target
market and given regulations
To understand the overall Business Canvas model of the organization
1.5. Terms of reference
The terms of reference of the particular project can be understood to be limited to the
overall functions and related operations of the business. In addition to this, the report will seek to
understand the overall financial feasibility and related industry environment of the business as
well, however, the research has a limitation. The limitation of the research can be understood to
be the fact that, it is solely based on the secondary analysis. The data for the research shall be
carried out from the secondary sources and it is withrespect to this that the outcomes of the
research can be considered to be limited in nature. Additionally, the primary purpose of the
project can be considered to be to outline the manner in which the research is required to take
place and this can be followed by the different aspects of the research like the marketing,
funding, operations and related tasks.
Title: Business Proposal based on International standard swimming pool
arena in Maldives.
Company:International standard swimming pool arena in Maldives
Purpose of project: To establish an international standard swimming pool in Maldives.
Membership: Single member
Accountability: The member will be accountable to the tutor only.
Review: The Review will involve weekly study of the topic and the business plan.
Working methods: Secondary analysis and weekly discussions.
Layout of the Project
The layout of the project can be understood to be as follows:
Chapter 1: The chapter on the Introduction will provide the overall outline of the project and
will lay down the overall topics which the project will be covering. In line of this, the chapter
also lays down the concepts and models which have been adopted for the paper.
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9BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
Chapter 2: The second chapter will lay down the Literature Review which will cover the
various theoretical concepts and related theory pertaining to the paper and related concepts.
Chapter 3: The third chapter lays down the Research Methodology techniques which have been
provided for the purpose of the paper which will be adopted in order to understand the research
techniques adopted for the paper.
Chapter 4: The fourth chapter is the Data analysis and the Business model chapter which has
laid down the variousbusiness model concepts and the analysis techniques performed on the
secondary data.
Chapter 5: The fifth chapter will outline the overall Business Plan which has been outlined for
the business.
1.6 Concepts & Models applied
Table 1.6: The models applied
Theory / Concept / Sources
of evidence
Purpose
Porter’s five forces model To analyze the industry and competitive environment, the
Porters five forces model has been adopted so as to ensure that,
the overall business environment can be examined critically.
Porter’s value chain To analyze the primary and secondary activities of the new
business venture and to engage in a strong relationship with the
different value chain participants.
Business Canvas Model The Business Canvas Model can be understood to be a strategic
management and lean startup template which can be used to develop a
new business model. In addition to this, it can be understood to be a
visual chart which can be essentially made use of by the business to
describe the overall value of a product`s proposition , the customers,
infrastructures and the finances as present. This helps in identifying
the building blocks of the company.
Financial feasibility plan The Financial feasibility can be understood to be a concept
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which has been essentially developed for the purpose of the
project. In relation to this, it has to be understood that, the
financial feasibility determines whether the particular business
will be aiming to earn a considerable amount of profits or
whether the business will be looking out to expand its ventures
into the different spheres of the business. Moreover, the
financial feasibility checks out for the breakeven analysis and
the overall ratio and related analysis of the business operations
Business Plan The Business Plan can be largely understood to be an overall
outline which can be made use of for the purpose of the
business. In addition to this, the Business Plan also comprises of
the different spheres of a company`s performance which has an
overall impact on the success of a firm (Aldrich and Waldinger
1990). The Business Plan provides a comprehensive outline of
the overall plan which the entrepreneur aims to adopt in the long
run
SWOT The SWOT is a comprehensive strategic management tool
which can be made use of in order to understand the overall
operations of the business and to outline the manner in which
the Strengths and the Weaknesses of the Business can be
underlined
1.7 Assumptions
The assumptions undertaken for the purpose of the paper can be understood to be as
follows:
1. The Business idea will be widely accepted in the country.
2. There will be adequate subscriptions for the business in its years of operations.
3. Additionally, the cost factors and other crucial factors as involved in the project have
been assumed to a certain extent based on secondary research.
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11BUSINESS PLAN FOR INTERNATIONAL STANDARD SWIMMING POOL
1.8 Business Objectives &Time Scales
The Business objectives based on which the project has been undertaken can be understood
to be as follows:
To find the maximum subscribers(100000) for the purpose of the business operations
and the different revenues which exist within a span of 2 years
To help the country by maximizing their overall skills in the particular field which
would assist in helping the country to prosper in sports and related fields within a
span of five years
To earn a considerable amount of revenue ($1000000) in the long run of the business
within a span of 2 years
Table 1.8: Timeline
Activity Months
Sept Oct Nov Dec Jan Feb Mar
Finalizing of the business idea
Collecting the data from secondary
sources

Forming a proper layout of the
research work

Conducting the overall Literature review
Forming the research plan of the firm
Ensuring that the operations can be
conducted in the right manner

Evaluating the operations of the
business in the long run

Analysis of key indicators of the firm
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