Maliban Biscuit Company: History, Vision, and Operations Report

This report provides a detailed overview of Maliban Biscuit Manufactories, a prominent biscuit manufacturer in Sri Lanka. It begins with an introduction, highlighting Maliban's history, established over 60 years ago, and its current standing as a trusted brand with a global presence across 35 countries. The report details the company's manufacturing processes, certifications, and awards, including the National Quality Award. It then delves into the company's history, including its Guinness World Record for the largest Lemon Puff biscuit. The report highlights the vision, mission, and quality policy of the company, emphasizing its commitment to consumer satisfaction, environmental responsibility, and employee satisfaction. It also discusses the company's values, current business activities, and its extensive product range, including crackers, cookies, and wafers. The report concludes by mentioning Maliban's commitment to innovation and the development of new products to cater to evolving consumer needs.

Introduction of Maliban
M a l i b a n i s t h e p i o n e e r b i s c u i t m a n u f a c t u r e r o f S r i L a n k a . I n c o r p o r a t e d
o v e r 6 0 y e a r s a g o b y t h e v i s i o n a r y f o u n d e r
A n g u l u g a h a G a m a g e H i n n y a p p u h a m y , M a l i b a n
B i s c u i t M a n u f a c t o r i e s ( P r i v a t e ) L i m i t e d , s t a n d s t a l l a s o n e o f S r i L a n k a ’ s
m o s t t r u s t e d a n d r e s p e c t e d b r a n d s . M a l i b a n m a n u f a c t u r e s a r a n g e o f
c r a c k e r s , c o o k i e s a n d w a f e r s , s o l d i n o v e r 1 0 0 , 0 0 0 s t o r e s i n S r i L a n k a .
O u r g l o b a l r e a c h e x t e n d s t o m o r e t h a n 3 5 c o u n t r i e s a c r o s s 5 c o n t i n e n t s .
W e p r o d u c e 2 5 m i l l i o n p a c k s o f b i s c u i t s e v e r y m o n t h i n o u r s t a t e - o f - t h e -
a r t m a n u f a c t u r i n g f a c i l i t y u n d e r s t r i n g e n t h y g i e n i c c o n d i t i o n s . M a l i b a n i s
a n I S O 9 0 0 1 , I S O 1 4 0 0 1 , I S O 2 2 0 0 0 a n d O H S A S 1 8 0 0 1 c e r t i f i e d c o m p a n y .
W e h a v e w o n S r i L a n k a ’ s p r e s t i g i o u s N a t i o n a l Q u a l i t y A w a r d o n m u l t i p l e
o c c a s i o n s . M a l i b a n i s a p r i v a t e l y h e l d l i m i t e d l i a b i l i t y c o m p a n y a n d o u r
t e a m c o n s i s t s o f o v e r 1 , 2 5 0 e m p l o y e e s . T h e c o m p a n y i s m a n a g e d b y a
t e a m o f p r o f e s s i o n a l s w h o h e a d k e y d i s c i p l i n e s . T h e b o a r d o f d i r e c t o r s
c o n s i s t s o f s e c o n d a n d t h i r d g e n e r a t i o n f a m i l y m e m b e r s o f t h e f o u n d e r .
M r . A G R S a m a r a w e e r a , t h e c u r r e n t C h a i r m a n , h a s l e d t h e c o m p a n y f o r
t h e p a s t f o u r d e c a d e s , m a k i n g M a l i b a n a h o u s e h o l d n a m e i n S r i L a n k a .
History
The House of Maliban created history by setting a new Guinness World Record by creating the
world's Biggest Lemon Puff which today is the most popular lemon cream biscuit in the market
at present. Maliban is the first biscuit manufacturer to achieve a such a great height from Sri
Lanka.
The reason behind this ground breaking achievement was to commemorate the birth anniversary
of the company's Founder Mr. A. G. HinniAppuhami which fell on the 2nd of December and

also to celebrate 50 years of exceptional service by the current Chairman Mr. A. G. R.
Samaraweera (Founder's son).
Mr. Samaraweera's 50 year service anniversary fell on the 29th of November this year and
therefore both incidents are definitely causes of celebration and what better way to celebrate than
breaking all traditional norms and enter to the Guinness Book of World Records.
The previous Guinness World Record for the largest cream biscuit was held by Executive Chef
Paul Thacker and amateur biscuit master Simon Morgan of the United Kingdom for creating the
biggest custard cream filled biscuit measuring 59 cm in length, 39 cm in width, 6.5 cm in height.
This record which was set on 18th November 2010 and was broken by reputed local biscuit
manufacturer House of Maliban of Sri Lanka. The massive Lemon Puff created by the company
stands at a final production size in length 7"5" (2260mm), breadth 3"9" (1143mm) and
Sq.Metres 2.58 m2. This one of a kind biscuit can be served to 1012 persons.
This new achievement was announced to the public through a specials press conference held on
the 09th of December 2010. Addressing the media gathering Mr. PiyalJayalath the Formulation
and Recipe Manager said, "We are indeed honoured to be able to mark our Chairman's 50th
service anniversary as well as honour and commemorate our Founder's Birthday with an
achievement of this nature. This was an idea by our Marketing Manager Mr.
HashanHaputhanthri who heads innovations and portfolio A which comprise SMART Cream
Cracker. Also as an organization that has over the years become the household name of families
throughout the island is proud to present to the world one of our most loved biscuit brands the
Lemon Puff to set a new Guinness World Record."
Mr. Ravi Jayawardene CEO Sales and Marketing said that this achievement by the House of
Maliban shows to the world that Sri Lanka being a small speck of a country has the ability and
technology to create the world's biggest biscuit. He went on to say that this not only showed the
strength and capabilities of the House of Maliban but also shows the innovative and trendsetting
capabilities that the organization was capable of.

Adding his thoughts to this momentous occasion Mr. D.L. Weerasuriya the CEO said, "We have
already won the hearts and trust of the Sri Lankan people. We are a brand that is loved by all
segments of society irrespective of race and religion. This achievement however is the icing on
the cake of our achievements."
A special invited guest to address the gathering was Mr. Grahame Hackney the General Manager
Flavour Division of UNGERER Ltd. in the UK. UNGERER which was established in the year
1893 is one of the largest flavour manufacturing companies in the world and has been supplying
flavours to Maliban for the past 30 years.
"Initially UNGERER commenced operations as a fragrance company where we provided a wide
range of fragrances for the industrial markets which included shampoos, lotions and potions etc.
At present we also manufacture flavours as well as essential oils. UNGERER is a family run
business enterprise that is in its 5th generation of ownership and therefore offers a very friendly
and family type of work environment for all.
We have been supplying Malibanflavours for the past 30 years and we are very honoured to have
been associated with a prestigious brand such as Maliban who always demands the highest of
quality from all its suppliers.
Maliban is the only local biscuit manufacturer that we supply our flavours to as we feel that the
Maliban brand is one that has established itself in the market where quality always comes first.
Maliban Lemon Puff is a natural lemon cream biscuit comprising of natural lemon oils which has
been the secret behind its success. Having become a brand that has dominated the market with
regards to high quality the House of Maliban has and will always be a brand that is seeped in
traditional values with the right balance of state-of-the-art technology, thereby becoming a brand
name that all Sri Lankans will always respect and love.
It is a fact that Maliban Lemon Puff is undoubtedly the best Lemon Puff Biscuit in Sri Lanka.

Vision
 T o b e t h e m o s t s u c c e s s f u l a n d r e s p e c t e d B i s c u i t c o m p a n y i n S r i
L a n k a .
Mission
T o w i n t h e H e a r t s a n d M i n d s o f C o n s u m e r s b y d e l i v e r i n g f o o d
p r o p o s i t i o n s w i t h e x c e p t i o n a l q u a l i t y , s a f e t y & v a l u e w h i l s t b e i n g
e n v i r o n m e n t a l l y & s o c i a l l y r e s p o n s i b l e , c r e a t i n g e m p l o y e e s a t i s f a c t i o n
a n d r e t u r n i n g o p t i m u m v a l u e t o s t a k e h o l d e r s .
Quality Policy
M a l i b a n B i s c u i t M a n u f a c t o r i e s ( P v t ) L t d . i s c o m m i t t e d i n m e e t i n g a n d
e x c e e d i n g t h e e x p e c t a t i o n s o f o u r e s t e e m e d c u s t o m e r s a n d o t h e r i n t e r e s t e d
p a r t i e s i n t e r m s o f p r o v i d i n g q u a l i t y a n d s a f e t y a s s u r e d p r o d u c t s . W e
m a n u f a c t u r e o u r p r o d u c t s t h r o u g h t h e c o n t i n u a l i m p r o v e m e n t o f o u r
Q u a l i t y M a n a g e m e n t S y s t e m a n d b y p r o m o t i n g o u r s t r a t e g i c d i r e c t i o n s .
W e h a v e d e v e l o p e d a f r a m e w o r k f o r s e t t i n g a n d a c h i e v i n g q u a l i t y
o b j e c t i v e s a n d c o m p l y w i t h a p p l i c a b l e l e g a l a n d o t h e r r e q u i r e m e n t s
t h r o u g h e f f e c t i v e t r a i n i n g , m o t i v a t i o n a n d e t h i c a l g o v e r n a n c e .
Our Values
G r o w t h m i n d s e t
O p e n c o m m u n i c a t i o n a n d m u t u a l r e s p e c t
C o n s u m e r & c u s t o m e r f o c u s
A c c o u n t a b i l i t y & r e s p o n s i b i l i t y
S o c i a l l y a n d e n v i r o n a m e n t a l r e s p o n s i b l e
Current Business Activity
Maliban manufactures a range of crackers, cookies and wafers, sold in over 100,000 stores in
Sri Lanka. Our global reach extends to more than 35 countries across 5 continents. We produce
25 million packs of biscuits every month in our state-of-the-art manufacturing facility under
stringent hygienic conditions.

Daily Production
Maliban’s extensive product range includes unsweetened Health Crackers; semi-sweet biscuits
such as Gold Marie, Nice and Gingernuts; sweet cream biscuits such as Lemon Puff;
chocolate/custard/orange cream biscuits; wafers; a savoury range – Krisco, Cheesebits and
Chickbits; and Potato Crackers. Maliban only uses vegetable oil in its production process. As a
result, its products are Halal certified. Maliban firmly believes that if any element in its
manufacturing process – be it ingredients, equipment, control mechanisms, safeguards, labour,
packaging or distribution – is deficient in any way, then the product does not deserve to be
associated with the term ‘goodness’. Constant upgrading of every element in the production and
marketing chain is, therefore, recent developments in this sphere are as follows. Potato Crackers
– Sri Lanka’s only potato biscuit in the market, primarily targeted at kids and teenagers.
Strawberry Gem – Another first, with strawberry-tasting centres, appeals to children’s taste buds.
Water Crackers – A wellness cracker that is popular among health and figure-conscious
consumers. Honey & Cinnamon – An authentic cinnamon biscuit, specially made for export.
Multi-grain Crackers – A nutritious cracker made of wheat, rice, oats and barley. Maliban is also
in the process of developing rice biscuits for the Education Department, in keeping with the
government’s vision of using excess rice meaningfully.