This report provides an in-depth analysis of Mallet Footwear, founded by entrepreneur Tommy Mallet. The study explores the company's background, business model, and the founder's role in its growth. It investigates the challenges faced during the startup phase, including market competition and financial management. The report examines the company's competitive advantages, such as affordable pricing and unique designs, in the footwear industry. It also applies Porter's Five Forces to assess the competitive landscape. The report covers the entrepreneur's background, the business's inception, funding, and the strategies employed to achieve success, including the impact of celebrity endorsements and online retail. The analysis also includes key findings, challenges, and recommendations for future growth, offering a comprehensive view of Mallet Footwear's journey.