Mama's Kitchen Business Strategy Report - HND Business, Term 4

This report provides a comprehensive analysis of Mama's Kitchen's business strategy. It begins with an introduction to strategic planning, emphasizing its importance for business success. The report then outlines Mama's Kitchen's mission, vision, objectives, and goals, followed by an examination of its core competencies. Key strategic planning tools, including the BCG growth matrix and Ansoff's matrix, are discussed in the context of Mama's Kitchen's business. The report concludes with a list of references. The report assesses how business missions, visions, objectives, goals and core competencies inform strategic planning when formulating strategic plans. Furthermore, the report analyzes the factors that have to be considered when formulating strategic plans. Finally, the report evaluates the effectiveness of techniques used when developing strategic business plans.

Business strategy
Task- 1

Cover content
• Introduction
• Mission
• Vision
• Objectives
• Goals
• Core competencies
• Formulating strategic plans
• BCG growth Matrix
• Ansoff's Matrix
• References

Introduction
Planning of strategy refers to that process which help in designing
and coordinating different functions and activities for achieving
desired goals and objectives of the organisation. This is important
for business firm is to start a new business for developing success
of an enterprise and also assist in reducing barriers and errors for
getting the right direction in proper manner.

Mission
To provide and offer best Mexican food and items like sushi to the
London streets as well as other locations.

Vision
To provide best quality services and food items to their
customers and compete with their competitors in local market
place by implementing effective strategy to build strong image of
their products in the mind of consumers.

Objectives
The main objective of Mama's Kitchen is to increase their
market share by 25% within one year for proper execution of
strategies.
To provide best quality products and services to their customers
in lunch, brunch and breakfast time period.

Goals
The main aim of Mama's Kitchen is to start new business which
mainly focus on opportunities and development of unique
products and goods to the local customers at different areas.

Core competencies
Mama's Kitchen start fresh business by implementing various
marketing strategies and other activities for building brand image
in the large market place. There are certain emerging factors
which help in gain profit in other locations.
Focus on increasing quality of products and services
Product labelling development

Formulating strategic plans
Mama's kitchen main aim is to develop various programmes and
plans which assist in making innovative and creative products
and services in cheap cost. Strategies of business are help in
gaining desired goals and objectives of an enterprise. It will assist
in identify the designs which help in solving complex issues and
problems in effective manner.

BCG growth Matrix
This is effective method which help in planning for long time
period for the development and evolvement of organisation and
also assist in increasing growth opportunities. There are four
parts of this BCG growth matrix:
Dogs, Question mark, Stars, Cash cows.

Contd..
There are four parts of this BCG growth matrix:

Ansoff's Matrix
It is that approach and concept which help in reviewing and
scaling the products in creative and innovative manner. Also this
will assist in increasing income and revenues.
• Market Penetration
• Market development
• Diversification
• Product development-

References
Astrachan, J. H., 2010. Strategy in family business: Toward
a multidimensional research agenda. Journal of Family
Business Strategy. 1(1). pp.6-14.
Auzair, S., 2011. The effect of business strategy and
external environment on management control systems: a
study of Malaysian hotels. International Journal of
Business and Social Science. 2(13).
Burlton, R., 2010. Delivering business strategy through
process management. In Handbook on Business Process
Management 2 (pp. 5-37). Springer Berlin Heidelberg.

Thank You