Business Plan: Launching Mamaya Romanian Restaurant in London, UK

This report outlines a comprehensive business plan for launching 'Mamaya,' a Romanian restaurant in London. It details the legal requirements, including necessary licenses and permits, and explores financial planning, covering funding sources like bank loans, business incubators, and investors. The plan also addresses operational requirements, emphasizing the importance of food standards, raw material purchasing, and restaurant maintenance. Furthermore, the report discusses staffing management, highlighting the various roles within the restaurant and the significance of training and development programs. The target market is defined through demographic and behavioral segmentation, and the report sets out the restaurant's vision and objectives, focusing on delivering high-quality, affordable food and beverages while creating a positive customer experience. The report concludes by emphasizing the importance of a well-defined business plan for the successful establishment and growth of the restaurant venture.

INTRODUCTION
To run any business an individual is required to create an appropriate plan and
ideology which includes all the areas of marketing, finance, operational and such
more. The business required to create an accurate goals and objectives to
achieve the higher success.
The business idea was to establish a Romanian restaurant named “Mamaya”
which express the feelings of the native Romanian people call their
grandmother. Mamaya restaurant will be located at the London, United
Kingdom as there more scope to attract the consumer widely.
To make a business at higher place, the restaurant is required to understand
the importance of operational requirements, staffing and legal structure which
will help the organization to grow. A valid financial plan is also needed to be
created by the restaurant management so that they can be able to earn the
profits and effective result (Lestari and Famiola, 2021). The report will create
the business plan areas such as operational, financial and legal structure to
enhance the growth of the organization.
Vision
Providing and delivering the efficient services of food and beverages and receiving the positive feedbacks
by fulfilling the needs of consumer will make the business to achieve higher growth. The proposed
business has a vision of launching a Romanian restaurant from which they can be able to obtain the
sufficient productivity. To run a restaurant there are many areas and activities an individual requires
following from which they can be able to understand the major key points. Providing and delivering the
efficient services of food and beverages and receiving the positive feedbacks by fulfilling the needs of
consumer will make the business to achieve higher growth.
Operational plan
Operational requirements refers as the system which is required to be adopted by
the business so that they can cover all the major areas of earning the profits.. :
Mamaya restaurant also required to plan there operational requirements for
the betterment of their establishment. In a restaurant, there are different types
of operational areas a business needs to focus on and create a better business
planOperation areas include the strategy, technology, finance, human
resources, operations or manufacturing, customer relationship and such more.
Each and every function has its own value and importance a restaurant
business needs to adopt and implement. The Mamaya restaurant also has to
adopt and plan the operational function for their business which includes the
finance, legal and staffing management as these three operational areas are
important and essential to run a restaurant business.
Legal plan
Any kind of business requires a legal planning before establishing the business..
The proposed business of restaurant also requires to create a legal plan for the
betterment and launching a new venture at London streets. The legal
requirements include the licences and permits for the new operational
restaurant taking place. A Mamaya restaurant has to create an ideology and
thought for the legal acceptance of the restaurant. The restaurant requires a
business licence at first for the opening of the restaurant and a permit from the
local city or country to operate within the local judiciary. Likewise, the Mamaya
restaurant has to take the permission from the legal authorities as judiciary by
fulfilling all the requirements and needs of the legal government to launch a
new venture at the London. Also, the food service licence is also required by
the Mamaya restaurant as this is the commercial process for the public safety
so that the society and public cannot get affected by the bad food and
beverages delivery by the unlicensed restaurant. And, if the licence has not
been passed by the particular legal authority then the restaurant cannot be
able to opened (Jeon, Sung, and et.al., 2020). The liquor licence is also
important for restaurant if they had planned for the alcohol in their menu.
Along with this, the Mamaya restaurant also had to plan for the employer
identification number when paying the employee or for filling business tax
returns so that there is no illegal activities will takes place reduces the risk of
not following the legal requirements.
Aim and objective
The planned business of establishing a restaurant has to plan all the business functions properly
so that a restaurant business can grow effectively. The Romanian restaurant has an aim of
serving the good quality and affordable foods and beverages to the people and where they also
have specialized the menu with the Romanian cuisine and dishes. A businessman needs to
focus on the environment or atmosphere of the restaurant and also its ambience so that they
can be able to attract the consumers widely. Even, managing the customer is also important
for the restaurant so that the customers can experience the positive atmosphere and
ambience at the place and can deliver the positive feedbacks which will increase the business
reputation.
For approaching the maximum consumer or guest at the restaurant the individual person has
to create a brand of their business by putting the efforts in creation and planning of logo, its
service, menu planning and such more so that people will know about the business thorough
the effective marketing (Kukanja, and Planinc, 2019). Planning is the important part which
also includes to decide the target market which will make the brand of the restaurant to stay
at higher place. A Romanian restaurant has decided the two target market for their business
on the basis of demographic and behavioural segmentation. The Restaurant Mamaya has
targeted this group of target market because people of different age, population and
demographics have the different taste of the food where the restaurant will provide the
multi-cuisine food with Romanian culture food and beverages. Targeting the people will help
the restaurant to focus on the particular area of consumer and deliver the services according
to them so that they can be able to increase their productivity and consumer scale. Focusing
on the target market is essential and necessary to plan before the business establishment so
that while launching the business it cannot meet with the major issues and obstacles which
take time to get resolve.
Operational requirements
The operations are required for any business including the restaurant where the food
standards are required to be maintained. There are different kinds of operational
requirement the restaurant business needed as purchasing of raw materials. For the
preparation or cooking of the food raw materials purchasing is the part of the operations
where it has its specific role and value. A good restaurant have an aim to deliver the best
experience to their consumer by the first stage to closure (Arisadika, Haikal, and et.al.,
2020). From the arrival to ending process the restaurant has different roles and gesture to
be given to consumers. Purchasing also includes the items of daily requirement such as
curtains, table cloths, tissues and other things which are normally utilized in the
restaurant. Keeping the prices affordable and a valid plan for the food item and menu is
also come under the operational requirement. A good maintenance of the restaurant
including the cleaning and hygienic services the Romanian restaurant has to create a well-
structured plan and ideology for the better result and outcome from the new venture
business. People arrive regularly on the basis on the excellent operations and
management and becomes the regular customer which increases the productivity and
growth of the restaurant business.
Staffing
Management of the staff is important in the restaurant business as it expresses
the services and facilities of the business. The Mamaya business of the
restaurant also required to create a well-mannered plan for the better staffing.
There are different kinds of roles and duties employee have in the restaurant
business as chef, managers, cooks, servers, dishwashers and host. Creating a
plan for the management of the staffing and employee can enhance the
business at higher level and position. The training and development programs
can be given and provided by the restaurant management so that the
different role sand responsibility of the staff members can do their work
accordingly and also increase the efficiency while working. Even, at the time
of recruitment of the employee the management also can recognize and
identify the people skills and abilities and can hire them according to their
knowledge and job roles required for the restaurant. The staffing is important
at the restaurant as they are the people who are actually contributing their
efforts in making the business grow and develop. A chef has a duty to cook
the food tasty and delicious so that consumer will come again and again or
some people can like the server services, ambience and cleanliness which are
the major important areas of the restaurant. Each working process in
restaurant requires different abilities and skills and can run a business
effectively. The proposed business idea of a restaurant required to focus on
these areas and plan appropriately so that they can increase their
productivity in short time of interval.
CONCLUSION
The report has concluded the business plan which is providing the different areas of the business of the restaurant an individual wants to establish. It has included the
proposed business operational requirements, its target market, financial plan, staffing which are the major activities and process a business venture requires adopting and
implement the appropriate ideology and planning. The business requires to create a definite plan which the report contains and can launch a business of restaurant with
entire preparation
Financial plan
To establish any business it is important to calculate and measure the financial areas as it is the main
source from which the restaurant can get funded. There are different sources from which the economy
stability or funding can be approached. The Mamaya restaurant is also required to create and plan a
financial structure for the appropriate benefit. The restaurant venture can take the funding from the
bank as a loan which is commonly used by the small business and start-ups (Karagiannis, and Andrinos,
2021). Banks offers the different benefits and advantages so that an individual person can be able to
grow their business widely with the financial support from the bank. Also, the Mamaya restaurant also
can get funded by the business incubators who support the new business and start-up companies to
show their talent and ability to make their business at higher position. Even, the business incubators
also shares their management operations such as premises, logistical and technical source and
encourages them to move forward in business field. Thus, the Mamaya restaurant also takes the funding
from the investors who support the business people by funding their companies for exchange of some
shares and interest from the revenues. There are many ways to fund a business so that an individual can
be able to establish and grow their ideological business in real world. The restaurant Mamaya have so
many ways and opportunities to create a financial plan which includes the sources of funding and can
be able to manage their finances accordingly.
REFERENCES
Arisadika, K.A., Haikal, and et.al., 2020, December. Analysis of Improving Employee
Work Scope. In 5th International Conference on Tourism, Economics, Accounting,
Management and Social Science. (TEAMS 2020) (pp. 564-568). Atlantis Press.
Karagiannis, D. and Andrinos, M., 2021. The role of sustainable restaurant practices in city
branding: The case of athens. Sustainability.13(4), p.2271.
Kukanja, M. and Planinc, T., 2019. Cost-effective service excellence: Exploring the
relationships among restaurants’ operational efficiency, size and service quality. South
East European Journal of Economics and Business. 14(2), pp.67-81.
Lestari, K.W. and Famiola, M., 2021. Innovation of Business Model to Expand New
Revenue Stream and Exploring Willingness to Pay in Café, Restaurant, and Business Sector
to Waste Logistic Service in Urban Area: Study Case of NYAMPIH. Malaysian Journal of
Social Sciences and Humanities. (MJSSH), 6(7), pp.350-359.
Jeon, H.M., Sung, H.J. and et.al., 2020. Customers’ acceptance intention of self-service
technology of restaurant industry: expanding UTAUT with perceived risk and
innovativeness. Service Business. 14(4), pp.533-551.
Total expected sales £ 1000 £2000 £3000
Less variable costs £300 £500 £600
Gros profit £200 £600 £500
Total fixed costs £400 £800 £900
Net profit £500 £1000 £2000
£
Start-up costs £800
Personal start-up
contributions - £200
Other start-up
contributions - £500
Total required = £100
The assets you have available as security
= £200
Summarizing points
• The Propose business idea is to launch a Romanian restaurant at the UK streets which should been
named as Mamaya.
• The previous report has specify the pestle analyses, swat analysis, competitive, industrial analysis
and marketing plan.
• There are different types of skills has been required for the restaurant such as manager:
communication and flexibility.
• The proposed business has targeted the people based on geographical, behavioral and
psychographic.