MAN203 - Logistics: E-Portfolio on Supply Chain Implementation

This e-portfolio assignment delves into the development and implementation of a logistics and supply chain structure, focusing on the Australian retail chocolate market and the role of companies like Cardinale. It examines the challenges faced by operators, such as changing consumer preferences, and explores strategies for expansion, including targeting health-conscious consumers and leveraging online platforms like Amazon. The assignment also analyzes the benefits and implications of supply chain advantages, the use of 3PL providers, and the six phases of establishing a supply chain through Amazon. Furthermore, it considers the technological constraints and opportunities for improving production processes, such as using low-fat milk and precise sweetness control. The e-portfolio uses the case study of the chocolate retail market in Australia and the supply chain strategies of Amazon to exemplify the important concepts.

Running head: LOGISTIC SUPPLY CHAIN MANAGEMENT
Logistic Supply Chain Management
Name of Student:
Name of University:
Author’s Note:

1LOGISTIC SUPPLY CHAIN MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
Part 1................................................................................................................................................2
Part 2................................................................................................................................................3
Part 3................................................................................................................................................3
Part 4................................................................................................................................................4
Part 5................................................................................................................................................6
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

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Introduction
The important assertions as per the report has aimed to find the various details on the size
of the market for retail chocolates based in Australia. The various details of the study have been
able to state that the main participants of the industry in the current export process are based
outside Australia. The several types of the other depictions of the study has able to state that the
various depictions of the study have been able to accommodate the online sales of Amazon. The
important assertions of the information have been also able to state about the interpretations in
tracking the forecasting of the relevant demand for the Cardinales. The important assertions of
the study have been also able to state on the better understanding of the Big Box Supply Chain”.
Part 1
The primary operators in Australia involved to produce the retail chocolate has faced
various types of the problems related to the changing consumer preference in the last five years.
The varying nature of the other aspects are further seen to be taken into consideration with the
consumer concerns which are associated with the fat and sugar which are associated with
weakened demand for the traditional chocolates and confectioneries overtime. Despite of this,
there has been several instances when the technology and composition was brought with more
players in the market. The important nature of the depictions on the retail market has been able to
state on total retail value of $ 1435.69 million (Systems and Management 2015). The other
important assertions as per the information has been depicted below in the table as follows:
Figure: Sales value as per retail price of selected chocolate in Australia in 2015
(Source: Statista.com 2015)

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The noteworthy participants of the company can be seen with the existence of the
manufacturers such as “Zokoko”, situated in “Emu Heights NSW”, “Bahen & Co” in
“Margaret River, Western Australia”, “Haighs” situated in “Parkside, South Australia” and
“Daintree Estates in Mossman, Queensland”. The important nature of the exporters for
chocolate in Australia has been recognised with various exporters of the chocolates in other
countries. This is evident with exporting of the chocolate in New Zealand with companies such
as Crest Chocolates (Journal, Operations and Management 2016).
Part 2
The expansions strategy has been considered with the various consideration which are
seen to be based on the identification of the focused customer segments. Firstly, the important
concern for the fat content is seen to be based on production of the chocolate with the use of low
fat milk. The market targeted for such a consumer is associated to the buyers who are seen to
prefer for the various types of the chocolates based on less than 200 calories. The health-
conscious consumers are further depicted to have various types of the other considerations which
are based on the depiction of the factors which are directly associated to the specific needs of
chocolates. Some of the other segment of the buyer is depicted with the buyers which need to
buy chocolate for occasions such as birthday or a party (Slack, Brandon-Jones and Johnston
2016).
The different nature of the factors is seen to be based on the various type of the
consideration who are depicted provide the relevant information about the calorie content along
with the various other information shown in the back of the product. As per the economic
discussions there has been several types of the factors which are seen to be based on the
application of market experiment method. In several aspects there are several techniques which
re needed to be applied as per the various type of the other consideration of information which is
related to the information collected from the segments of the consumers rather than performing
the analysis on the entire market segment (Slack 2015).

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Part 3
The benefits of the supply chain advantages need to be taken into consideration which are
associated to the different types of the information collected from the 3PL providers. This will
allow the company in reducing the overall cost which is seen to be related to the additional
carrier which are required for the delivery of the products to the retailers. The SC demand will be
also able to improve the lead time which may be ascertained before the products are added in the
cart (Chaffey 2014). Additionally, the use of the tracking technology implemented by Amazon
from one facility to another will be conducive in knowing about the status of the product. In
addition to this, the negative implications of the of the supply chain aspects are seen to be based
on the factors such as product mishandling and the associated processing charges which is
required to be paid by Amazon. The Big Box terminology refers to retails who are seen to
occupy a significant amount of space for offering wide range of products to the customers
(Ketokivi and Choi 2014).
Part 4
It needs to be discerned that the sales which are made in terms of the shop or online
shopping via online needs to be considered as per the six important factors. Firstly, it is
necessary to setup up the online store with Amazon (Amazon.com 2016). The second step needs
to be considered with the factors associated to the receiving the order from the customers.
Thirdly, the supply process is seen to consider deliver order via “Amazon Easy Ship” and
“Fulfillment By Amazon”. During the fourth stage it is important to considered various type of
the factors for receiving of the payment from Amazon. This payment is generally depicted with
the money deposited to the bank account within 7 days (Amazon.com 2015). This stage has been
further seen to involve the deduction process made by Amazon for an order and the amount
which is debited with the total charges from the seller’s perspectives. The fifth stage of the
process allows the business to keep relevant track of the deliveries as per the personalisation
recommendation placed by the customized reports. The final stage in this aspect has been seen to
be based on the options provided to the customers which is associated to the global expansion
across the international location and take the advantage of the Amazon’s international logistics
facility (Rajapakshe et al. 2017). The diagram for the “Cardinale Chocolates Supply Chain” as
follows:

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Phase 1: “Setting up store on Amazon”
Phase 2: “Receiving orders from customers”
Phase 3: “Delivery of the orders”
Phase 4: “Receiving payment from Amazon”
Phase 5: “Growing the business”
Phase 6: “Global expansion of the business”
Figure: Six phases of the Cardinale Chocolates Supply Chain

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(Source: As created by the Author)
Part 5
As per the present technological constraints the Cardinale in the last five years has been
seen to be considered with the mass production. Moreover, the initiatives taken into
consideration is depicted with introducing healthier products. The application of the present
technology is further seen to be based on the considerations associated to the number of potential
customer switching for substitute such as yogurt (Amazon 2014). As per the present model it has
been depicted that there are number of model which are seen to be based on the introduction of
the better technology which will be able to consider the use of low fat milk. In addition to this,
the implementation of this technology will be also useful in terms of the adding the exact
sweetness which can be attained before use regular milk (Amazon 2018).
Conclusion
The various depictions about the retail market has been able to state on total retail value
of $ 1435.69 million. The important nature of the exporters for chocolate in Australia has been
recognised with various exporters of the chocolates in other countries. This is evident with
exporting of the chocolate in New Zealand with companies such as Crest Chocolates. The health-
conscious consumers are further depicted to have various types of the other considerations which
are based on the depiction of the factors which are directly associated to the specific needs of
chocolates. Some of the other segment of the buyer is depicted with the buyers which need to
buy chocolate for occasions such as birthday or a party. The benefits of the supply chain
advantages need to be taken into consideration which are associated to the different types of the
information which are collected from the 3PL providers. This will allow the company in
reducing the overall cost which is seen to be related to the additional carrier which are required
for the delivery of the products to the retailers. The SC demand will be also able to improve the
lead time which may be ascertained before the products are added in the cart. As per the present
technological constraints the Cardinale in the last five years has been seen to be considered with
the mass production. Moreover, the initiatives taken into consideration is depicted with
introducing healthier products. The application of the present technology is further seen to be

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based on the considerations associated to the number of potential customer switching for
substitute such as yogurt.
References
Amazon (2014) Amazon Prime Air, Amazon.com. Available at: http://www.amazon.com/b?
node=8037720011.
Amazon (2018) Amazon, Amazon.com. Available at: http://www.amazon.com/b?
node=8037720011.
Amazon.com (2015) Amazon.com - Seller account, Sell on Amazon. Available at:
https://www.amazon.com/gp/seller-account/mm-product-page.html?
topic=200274530&ref=az_us_soa_snav_minC&ld=AZSOAUSCSNav_vidC.
Amazon.com (2016) ‘Amazon.com Announces the Most Well-Read Cities in America’,
Business Wire (English). Available at: http://search.ebscohost.com/login.aspx?
direct=true&db=bwh&AN=bizwire.c68784266&site=ehost-live&scope=site.
Chaffey, D. (2014) Amazon.com case study, DaveChaffeycom Internet Marketing. Available at:
http://www.smartinsights.com/digital-marketing-strategy/online-business-revenue-models/
amazon-case-study/.
Journal, I., Operations, O. F. and Management, P. (2016) ‘Modularity in supply chains : A
multiple case study in the construction industry’, http://dx.doi.org/10.1108/01443570610666966,
(February). doi: 10.1108/01443570610666966.
Ketokivi, M. and Choi, T. (2014) ‘Renaissance of case research as a scientific method’, Journal
of Operations Management, 32(5), pp. 232–240. doi: 10.1016/j.jom.2014.03.004.
Of, J., Systems, I. and Management, O. (2015) ‘Journal of information systems & operations
management’, Journal Of Information Systems & Operations Management, pp. 482–493.

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Rajapakshe, T. K., Vakharia, A. J., Wang, L. and Yenipazarli, A. (2017) ‘Sustainable
operations’, in The Routledge Companion to Production and Operations Management, pp. 276–
290. doi: 10.4324/9781315687803.
Retail sales value of selected chocolate in Australia in 2015, c. (2018). Chocolate: retail sales
value Australia 2015 | Statistic. [online] Statista. Available at:
https://www.statista.com/statistics/716628/chocolate-retail-sales-australia/ [Accessed 12 May
2018].
Slack, N. (2015) ‘Operations Strategy’, in Wiley Encyclopedia of Management, pp. 1–2. doi:
10.1002/9781118785317.weom100160.
Slack, N., Brandon-Jones, A. and Johnston, R. (2016) Operations Management, Operations
Management. doi: 10.1007/978-3-658-00183-4.