This e-portfolio assignment delves into the development and implementation of a logistics and supply chain structure, focusing on the Australian retail chocolate market and the role of companies like Cardinale. It examines the challenges faced by operators, such as changing consumer preferences, and explores strategies for expansion, including targeting health-conscious consumers and leveraging online platforms like Amazon. The assignment also analyzes the benefits and implications of supply chain advantages, the use of 3PL providers, and the six phases of establishing a supply chain through Amazon. Furthermore, it considers the technological constraints and opportunities for improving production processes, such as using low-fat milk and precise sweetness control. The e-portfolio uses the case study of the chocolate retail market in Australia and the supply chain strategies of Amazon to exemplify the important concepts.