MAN302 Strategic Business Management: IDP Education Portfolio

This e-portfolio provides a strategic analysis of IDP Education, focusing on its corporate and business-level strategies. It examines the company's value chain, the role of technology in modern education, and the implementation of strategies like cost leadership and differentiation. The portfolio also assesses IDP's competitive advantages, recruitment practices, and the potential for future development through the adoption of Blue Ocean strategies and technological learning. The analysis includes references to relevant academic literature, offering a comprehensive overview of IDP Education's strategic positioning and future prospects within the education industry. This document is available on Desklib, a platform offering a wide array of study resources, including past papers and solved assignments, to support students in their academic endeavors.

Strategic Business
Management
Name of student:
Student ID:
Name of university

Week 9
IDP uses technology in order to provide
opportunities for modern education to the
children
The application of value chain in the form
of IELTS tests can help the company to
develop in the market
Internet based learning and social media
are a way of attracting the attention of
various students in the education program

Week 10
Value Element IELTS TOEFL OET PTE
Price 6 8 6 7
Coaching classes 7 4 5 6
Learning environment 5 7 7 4
Technology 8 8 8 8
Teachers 4 9 4 4
Opportunities provided 7 6 5 5
Location 6 5 7 6
Quality 5 7 8 5
Frequency of classes 8 4 6 4
Breaks 7 8 5 3
Course materials 6 7 4 7
Time 8 6 3 6

Week 11
IDP can implement in proper recruitment
services for enhancing the lecturers
The application of corporate strategy can
help in the development of administrative
function of the organisation
Some of the advantages include: strong
national brand, proper securing of contracts
and optimum utilisation of time

Conclusion
It can be concluded that IDP education can
continue to develop in the industry with the
application of strategies
The adoption of Blue Ocean strategy and
technological learning can help in the
development of the courses
Within 5 years, IDP can become a reputable
organisation in the country

Bibliography
Agnihotri, A., 2016. Extending boundaries of
blue ocean strategy. Journal of Strategic
Marketing, 24(6), pp.519-528.
Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-
Stevens, R. and Ansoff, R., 2019. Implanting
strategic management. Springer. New York
Galpin, T., Whitttington, J.L. and Bell, G.,
2015. Is your sustainability strategy
sustainable? Creating a culture of
sustainability. Corporate Governance, 15(1),
pp.1-17.