Support of Marketing and Social Media in Achieving MAN4FRM Goals

This report analyzes how MAN4FRM Ltd., a property investment, sales, and construction company, can leverage marketing and social media to achieve its corporate goals. The report explores the impact of social media and marketing on brand awareness, sales, lead generation, customer engagement, and community building. It highlights the benefits of social media for showcasing uniqueness, networking, and building trust, as well as the importance of effective online and offline marketing strategies. The report recommends that MAN4FRM identify a niche market and build its online presence to reach a wider consumer base and achieve its objectives. The report references various sources to support its findings and provides a detailed analysis of how marketing and social media can drive the company's success.

Support of Marketing and Social media in achieving MAN4FRM’s corporate goals
Name of the Student –
Name of the University -

Introduction
• MAN4FRM Ltd. is engaged in property
investment followed by sales and
residential accommodation
• The recession period of 2008 – 12 injects
a slowdown in the business ventures of
MAN4FRM Ltd
• From traditional perspective MAN4FRM Ltd is
in an endeavor to implement innovative
approach for its business expansion
• Boosting the organizational culture and business
practices by utilizing the platform of social media
is a profitable option for MAN4FRM Ltd

Marketing
• Marketing is the tool that is
utilized by MAN4FRM Ltd for
channelizing their business and
reaching the target consumer
base with optimal utilization of its
resources
• Along with print media, social
media is another platform that
guarantees less utilization of
resources and ensures acquiring
of a larger target population

Social Media
• Social media is the largest platform
for word of mouth that helps in
indirect marketing through
interaction between potential clients
and prospective consumers
• Social media is an electronic
platform possessing the largest
consumer base which can help
MAN4FRM Ltd to reach the consumer
base and penetrate it through online
promotion of their products and
services

Impact of Social Media & Marketing
 Enhancement of Brand Awareness
 Social media drives Sales and
Generates more Leads
 Increases engagement and mass
involvement
 Keep track of information related to
problems faced by customers
 Builds Community
 Enhances Public Affairs and
improves relationships
 Visual Advertising
 Digital Marketing

Corporate Goals of MAN4FRM
• To get connected with the target consumer
base
• To satisfy potential clients as well as acquire
prospective consumers
• To enhance brand Awareness
• To drive traffic towards the website of
MAN4FRM
• Ensure increase in Sales Revenue as well as generation of
leads
• Raising brand engagement
• Strong social customer support
• Building Community
• Increasing in-person sales

Why Social Media
• Social media helps to showcase the uniqueness
of MAN4FRM to the crowd
• Strong networking accelerates the spread of
MAN4FRM as a brand
• Strengthen the position of MAN4FRM in the
marketplace that helps it to stand out in the
industry
• Social Media is a place of Global Word of Mouth
• Facilitates Trust since the reviews and feedbacks
regarding MAN4FRM influences its impression
among its prospective consumers and potential
clients

Impact of Social Media on
MAN4FRM Ltd
• Social media is accessed daily by huge number
of people and hence promoting the goods and
services of MAN4FRM Ltd will become easy and
convenient
• Social media helps in showcasing the new
products and services of MAN4FRM Ltd to
potential clients and prospective consumers
• Social media raises brand awareness by
generating awareness within the mass
regarding the products and services deployed
by MAN4FRM Ltd in the market
• Advertisement done on Social media raises the
popularity of the property investments done by
MAN4FRM Ltd & hence raises its brand image

Impact of Marketing on
MAN4FRM Ltd
• Effective online and offline marketing helps in
maintaining interactive communication with
target consumers
• Word of mouth marketing enhances
engagement of potential clients within local
community
• Press release regarding the latest property
investments by MAN4FRM Ltd enables brand
awareness and always keep the potential
consumers updated
• Hoardings, banners, flexes, flyers are offline way
of marketing which creates an impression in the
consumer mind regarding the product and
services that are being marketed by MAN4FRM
Ltd

Recommendation
• It is important that the potential
clients and prospective consumers
of MAN4FRM Ltd always become
familiar with the industrial
activities of MAN4FRM Ltd
• MAN4FRM Ltd focus on
identifying a niche market that
matches with its core
competencies as it will deeply
embed itself on delivering specific
construction projects

Conclusion
• It is important that MAN4FRM Ltd
should build its websites and should
promote its business through online
electronic platform
• This will enable it to avail the
opportunity to achieve its corporate
goals of reaching greater consumer
base within a short span of time
• Moreover, advertising new business
activities through social media will
keep the potential clients and
prospective customers to remain
involved with MAN4FRM Ltd

References
• "An Operation Management Cloud Ecosystem for Smart Buildings Based on Internet of Things - IEEE Conference Publication". in , ,
2018, <https://ieeexplore.ieee.org/abstract/document/8446174> [accessed 8 November 2018].
• "Google Patents". in , , 2018, <https://patents.google.com/patent/US8966574B2/en> [accessed 8 November 2018].
• "Production operation management using Manufacturing Execution Systems (MES) - IEEE Conference Publication". in , , 2018,
<https://ieeexplore.ieee.org/abstract/document/7416334> [accessed 8 November 2018].
• "Supply Chain Management vs. Operations Management – Florida Tech Online". in , , 2018,
<https://www.floridatechonline.com/blog/process-improvement/supply-chain-management-vs-operations-management/> [accessed
8 November 2018].
• "The Handbook of Logistics and Distribution Management". in , , 2018, <https://books.google.co.in/books?
hl=en&lr=&id=39RZAgAAQBAJ&oi=fnd&pg=PR3&dq=operational+management+disadvantages+and+advantages&ots=nItFTOyZpd&sig
=ZmUcIJJzUoGVrYMLDZDXnLv9nDk#v=onepage&q=operational%20management%20disadvantages%20and%20advantages&f=false>
[accessed 8 November 2018].
• "US20170174472A1 - Brake operation management in elevators - Google Patents". in , , 2018,
<https://patents.google.com/patent/US20170174472A1/en> [accessed 8 November 2018].
• "US9031703B2 - Operation management apparatus, operation management method, and operation management program - Google
Patents". in , , 2018, <https://patents.google.com/patent/US9031703B2/en> [accessed 8 November 2018].
• "World Class Manufacturing: The Next Decade". in , , 2018, <http://www.simonandschuster.com/books/World-Class-Manufacturing-
The-Next-Decade/Richard-J-Schonberger/9781476747347> [accessed 8 November 2018].