BSBMKG603 - Apex Institute: Houzit Marketing Process Management Plan

This assignment presents a marketing management plan for "Houzit," focusing on enhancing sales and revenue through effective marketing strategies. The plan includes setting marketing objectives, monitoring progress, and delegating responsibilities. Key performance indicators (KPIs) such as Return on Market Investment (ROMI) and market share are used to measure the success of marketing campaigns. The plan also outlines delegation strategies, emphasizing team building, task assignment, and communication to improve the efficiency of marketing activities. The business is also using online website promotion as well as in store promotions which is an effective manner for promoting the products of the business. Moreover, the business has hired Lamberts-consulting which is engaged in marketing survey and audit so that the trends of the market can be identified.

Managing Marketing Process

Marketing Objective
 The aim of the management of Houzit is to enhance the sales of the
business so that the business is able to generate appropriate
revenue. The management of the company is planning to enhance
the marketing activities of the business. The management of the
company recognizes that the next six months of the business would
be a growth phase and therefore in order to enhance the sales of the
business, the management of the company needs to focus more on
effective promotion strategies for the business.
 One other activity which is undertaken by the business which shows
the potential of the business is that the management is also using
online website promotion as well as in store promotions which is an
effective manner for promoting the products of the business.
Similarly, the business has hired Lamberts-consulting which is
engaged in marketing survey and audit so that the trends of the
market can be identified.

Monitoring Plan
 The product knowledge analyses the typical Houzit customer
behavioural aspects. Moreover, coordination for the distribution of
stock needs to be done on timely basis. The pricing with respect to
both quantity and quality needs to be evaluated, where pricing for
imported product is forecasted using forex exchange rates.

Key Performance Indicators
 The KPIs can be achieved by using the Return-of-Market-investment
(ROMI) and market Share measures. The use of Return-of-Market-
investment (ROMI)is mainly used for measuring the effectiveness of
the marketing campaign used by the organisation.
 The market share metric can also be used for the measurement of the
performance, as it is the key indicator of the success that has been
achieved after implementing the marketing campaigns, CRM
programs or branding initiatives

Delegation
The roles and responsibilities for various marketing activities can be
improved by using six relevant measures, which are depicted as follows.
 Building a relationship among team
 Assigning the right task to the right person
 Clarifying the commitment required in the workspace
 Acknowledging the collaborating technology
 Conducting weekly meetings
 Being available for the encouragement of individuals

Thanking You