Manage Operational Plan: SWOT Analysis, KPIs, Objectives & Viability

This report provides a comprehensive analysis of operational planning within a business context, focusing on achieving organizational objectives. It begins by describing models and methods for operational plans, emphasizing their role in aligning daily activities with strategic goals. The report then delves into budgeting processes, alternative approaches to developing key performance indicators (KPIs), and the relevant legislative and regulatory context. A SWOT analysis is conducted on a proposed cycling tour business, leading to a viability assessment and the development of a mission and vision statement. The report outlines a preliminary organizational chart, a management plan for the finance department, and key result areas (KRAs). It concludes by listing the resources required for implementation, identifying additional resources needed, and outlining a strategy for obtaining them, along with key milestones and a monitoring checklist. Desklib offers additional resources and solved assignments for students.

MANAGE OPERATIONAL PLAN

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1: WRITING....................................................................................................................3
TASK 2: DEMONSTRATION...................................................................................................5
TASK 3: QUESTIONS.............................................................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Operational manage plan is a management process which is used to develop the policies and
strategies that will help in the building the plan which allow the organisation to grab the
opportunity before they arise so that challenges can be mitigate. There are directly linked with
the goals and objective of the company, which shows the steps that is needed to be taken for
accomplishing the aims (Andriolo, Sánchez-García and Taborda, 2019).
MAIN BODY
TASK 1: WRITING
1. Describe models and methods for operational plans.
Solution: There are two methods for operational plans;
Standing plans: Theses are those plan were policies, rules. procedures are being designed in such
a way that can be used repeatedly to provide support to the values of the company.
Single use plan: The name itself say plans that are made for the single purpose. They only report
the one period project (Chiarini and Kumar, 2020).
2. Explain the role of an operational plan in achieving the organisation’s objectives.
Solution: The role of operation plan is to show the clear picture to the company’s workforce
about what they need to do in a day which is interlinked with objectives that are made in the
strategic plans. All the manufacturing or production activity are done on the basis of the plan so
that employee should perform their task and responsibility on that direction.
3. Explain at least one budgeting process used by your organisation.
Solution: There are two types of budgeting process such as top down approach and bottom up
approach. Let’s understand on approach that is top down approach. In this approach the budget is
being prepared by the top level management keeping in mind the goals and objective. The
responsibility is delegated to the departmental mangers so that time can be saved by the to
prepared the budget for their department according to the wider budget given by the senior
management (Dong and Zheng, 2020).

4. List the alternative approaches to developing key performance indicators to meet business
objectives.
Solution: These are the following steps that can be used to develop the key performance
indicator are:
 Make a clear objective for KPIs.
 Share the indicator with the company stakeholder
 Make a strategy to evaluate the KPIs on monthly basis
 KPIs should be actionable.
 Adjust the KPIs o the basis of changing business environment
 Analysis that KPIs are attainable
 Update them on basis of the changing objectives (Giama, Mamaloukakis and Papadopoulos,
2019)
5. Outline the legislative and regulatory context relevant to the operational plan of your
organisation.
Solution: In this report the industry is travel and tourism industry so it need to cover the
following tourism legislation theses are: tourism act, 1969. Transport act 1980 and 1985 and the
package travel & tour regulation 1992.
The main aim of these legislative is to encourage standard procedure so that it can regulate the
rights and obligation that are made to the parties involved in it.
6. Outline your organisation’s policies, practices and procedures that directly relate to the
operational plan.
Solution: Policies, procedure and practices are being designed by the organisation so that they
can do Enhance their overall efficiency and effectiveness. In the context of travel and tourism
sector these are as follow:

Policies: In tourism sector the policy is made so that they can provide a safe working place and
shopping. The operational plan policies are taking into consideration so that overall work can be
done towards the productivity.
Practices: Operation practices that are planned is based on the behaviour and the action that is
performed by the employee which directly affect the company image. These policies are made
outside the culture of the organisation.
Procedures: Organisation procedure are those step to step guidance that is designed so that they
can help the tourist organisation employee to carry out their daily operation (Hall, Horne and
Ross, 2020).
TASK 2: DEMONSTRATION
1. Conduct a SWOT analysis on this proposal
Solution: From the above business pitch the SWOT analysis will be as;
 Strength: Attract the clients who is middle age and high demand for cycling tour.
 Weakness: Advertisement is low, the prices are comparatively high than others.
 Opportunities: Providing tour on various destination according to the season and
Aggressive promotional activities.
 Threat: high level of existing rivalry in the market and tax is to pay is more.
2. Following the SWOT analysis make a determination on the viability of the proposed
business. Consideration the risk management and decide on a “Go” or “No-go” for
developing this business
Solution: From the above SWOT analysis it is being analysed that it is extremely viable to start
providing the service of the cycling business in the capital city MAMILs (Hong, Liao, and Yu,
2019).
3. Assuming a “Go”, now your team is to agree on a business name
Solution: The catchy business name that will be chosen by the team is Peddling the city.
4. Now develop a Mission Statement for the business
Solution: The mission statement for peddling the city is:

“TO TAKE THE PLEAURES IN PROVIDING YOU THE DIFFERENT DESTINATION
PLACE AND A SPACE WHERE THE ADVENTURES WILL BE FUN LOVING”.
5. What is the Vision Statement and develop a draft Values Statement.
Solution: The vision of Peddling the city is to provide world class cycling tour to the whole
world and attract more young people for cycling tour adventure.
Value statement:
The fundamental values will be as:
 To safeguard the coordination and synchronise with young age customer in the right
direction.
 To satisfy them with the value of amount that they spend by them on the tour (Ingrao,
Failla and Arcidiacono, 2020).
6. Now consider the operations and develop a preliminary Organisation Chart,
indicating the functional units of the business
Solution: The peddling the city is providing the cycling tour in MAMIL’s in various part of
Australia. Thus the organisation chart will be formal and well structure:
Board of director – Finance department- Marketing- Sales-Human Resource-Operational.
These departments will do their core function. Finance department will have the role of raising
the fund and preparing the budget according to the destination. Human resource department will
work with the team so that they can manage then and provide guidance to work effectively.
Operational department will work for providing support to the clients, marketing department will
do the promotional activity for the Peddling the city and sale department will the sale made by
the organisation in a particular year.
7. Select one functional Unit and develop a draft Management Plan that describes how
the Unit will be managed.
Solution: The one functional unit that is selected will be finance department of peddling the city.
The unit will be managed as their role is to see the funds related issue of the company. They will
arrange the various source through which capital can be raise, the market opportunity were they
can invest and to prepare the financial statement of the company. This is done so that capital can
be utilised in effective and efficient manner.

8. List 2 Key Result Areas (KRAs) for the Unit/Team
Solution: The two KRAs for the team are:
 Revenue: The main focus will be on the generation of the revenue by the business which will
happen with the increase in booking. This will be the key are as it will help them to increase the
level of profit by targeting more tourist.
 Booking: The second key area of peddling the city will be on increasing the number of booking
which will be received by the company so that future progress will be enhances in effective
manner (Paul and Chowdhury, 2020).
9. Develop a draft Operational Plan that will achieve these 2 KRAs. Do not try and
develop Operational procedures at this time because it is a very big job, however, make a
list of the operations within the Unit that could require clear operating procedures.
Solution: To achieve the two KRAs, Operational plan will be as;
 Booking: This KRAs will be developed by enhancing the booking with the help of designing
innovative and attractive marketing strategy that will gain more target middle age people to book
their tour in the organisation.
 Revenue: For any business revenue is necessary to carry out the operation. This will be increased
when the peddling city will set various type of goals and objectives keeping in mind to attract the
older age people. This targets will help them to increase their sale and will automatically
enhanced their profit.
10. List resources that you will require the implement your Operational Plan including
human resources
Solution: The other resource other than human resource that will be needed to developing
operation plan are;
 Financial resources: This is the most important resources for every business operation. This
resource is required by the peddling the city because all the budget will be prepared according to
it. It will also help in arranging the fund in right way so that desirable goals and objective that is
set by the company can be achieved in effective manner.
 Human resource: All the working can be done by Human resource. They are those people who
actually work so that productivity can be increases and all the works are done in the right

direction. Human resource actually contribute in the goals of the company and by them aims are
achieved in time (Peterson, 2019).
11. Identify any resources that you do not currently have but will be needed to achieve
your goal
Solution: The other resources that company need but they do not have are:
 Information resources: Peddling the city is the start-up they are running their business for the
first time. They do not have more information about the market. So they ned the informational
resource which will help them to gain more detail about the market and the trend which is
flowing. This collected data will help them to gain more market share of the MAMIL.
 Physical resources: The peddling city will require the physical resources so that with the use of
them they cam utilise the rest resources in effective and efficient way without wasting them.
Physical resources will also helpful so that they can arrange all the other function toward the
direction of the company.
12. Outline a strategy for obtaining any identified additional resources including
approvals.
Solution: The strategy to be adopted by the Peddling the city will be:
 Evaluating the needy resources: It is very important for the business to assess why they need
more resources to their company. Different types of resources help them a lot as by the help of
them they can arrange various cycling tour at a time in MAMILs. This evaluation will also help
them in gaining more market share.
 Isolating the resources: Segregating the resources is critically part. The business has to apart their
resources in different function of the company which help them in effectively utilising the
resources. These isolations will support them in planning the different type of tours.
13. Identify key milestones in the implementation of your Operational Plan
SOLUTION: The key milestone for implementing the operational plan are as follow:
 Valuating the needs and requirement in operational.
 Framing those operations plan which can be implemented.
 Analysing the various sources through which funds can be gathered for operational plan.
 Formulating the plan into the action (Pykhteev and Ishutinov, 2020).

14. Develop a checklist for monitoring the progress and effectiveness of your
Operational Plan. Consider some monitoring factors such as;
Solution:
 Progress: The all over progress of the operation plan can be monitor by using various key
performing indicators (KPIs) in Peddling the city.
 Performance: The performance of the plan can be measured by using various method. These
methods will work on the benchmark set and the analysis with the actual performance.
 Budget: With the help of the Budget based on the operational plan. The operational budget will
be prepared by the Peddling city so that it will help them to know whether the goal is achieved
within the cost and in timely manner.
15. Outline the features how you could effectively monitor and review the
implementation of your Operational Plan.
 Solution: Employee performance: The effort made by the employee of Peddling the city will
help in measuring the performance of the them. This will help the organisation in implementing
the plan in very successive way.
 Financial resources: The capital of the organisation will also help them to monitor their
operational plan as this provide a clear picture to the Peddling the city about their plan
effectiveness.
16. Develop a list of contingency plans for the operations
Solution: contingency plan is made when the project of the business is being ruin by some
mistake. If the operational plan of the peddling cycle is not able to perform well than these
contingency plan will help them. The list of finance contingency plan for Peddling the city are:
Cost mitigation.
Cost response
Full potential loss and manty more.
17. Develop a plan to protect intellectual property
Solution: For protecting the intellectual property of the peddling the city they need to create a
logo and copyright their cycling services tour logo. Patent right will also help them so that
nobody can copy their business name. This all will protect their intellectual property (Sabila and
Rahardjo, 2019).

TASK 3: QUESTIONS
1. What are operational plans used to identify?
Answer: Operational plan in the peddling city will help them to identify various factor. These
factor are being discussed below:
 Successful managing the tour in different parts of the country.
 Helps in identifying the plan in more visualize way.
 Helps in determine the day to day goal of the company.
 It is also used in identifying the gap between the plan and actual working.
 It also identifies the area which are generating more revenue for the organisation.
They are also used to identify those areas were the performance is very poor and then help in
resolving the issue related to that (Sheikh, 2020).
2. What are 5 key performance indicators that relate to your industry?
Answer: The five key performance indicator that are related to the Peddling the city is:
 Number of booking: This KPIs will help as the booking in per month will help in knowing
whether the company’s performance is good and the customer is satisfying by that or not. This
KPIs is the most important for Peddling the city because it is a startup.
 Revenue generated: The difference between the expenses and the income is known as revenue.
This help as if the revenue of the company is more than that of expenses then they are working in
effective way.
 Profit obtained: The net profit earned by the company in that particular year will also help them
in knowing the performance of the company. If the profit margin is good than they are gaining
more growth.
 Competitor performance: Competitor helps in knowing the performance of the Peddling in very
better way. If the market shares of the rivalry increases, then they are not performing the way
customer want and if it is low then they are providing services according to the needs and desire.

Leads that converted into sales: The sales department helps the company to generate leads. If the
leads in particular month converted into the sale than this will help them in knowing the
performance of the company (Son, Phong and Loan, 2020).
3. When preparing a contingency plan what guidelines should you remember?
Answer: Peddling cycling business provide the tourism service to the clients. So the factors that
they need to be considered before planning the contingency plan are there financial position and
the emergency plan that they have for uncertainty. These factor will help them to make
contingent plan as without the fund they cannot make a new blue print and will work for the
productivity.
4. What may have a detrimental impact on time if not handled correctly?
Answer: If the plans are not handled on time then they can have major detrimental impact on the
Peddling the city. This will impact as they will suffer losses as well as their market image will be
down in the initial years. They will also not able to completive with the competitor on effective
way. So it is very important for the company to frame their contingency plan effectively.
5. Who might you consult to obtain approval for an operational plan?
Answer: The senior manager of the Peddling the city will give the approval for the operational
plan. They are the higher authority which provide the overall blue print and they better know is
the plan will help them in implementing their plans according to the long term goal of the
organisation.
6. What aspects could be involved in recruiting new staff?
Answer: The new staff will be recruit on the basis of the need and role performed in that particular
job position. They will first identify the vacancy available in the company and the skills and
knowledge they required so that particular job position can be filled by recruiting the new staff.
7. What is triple bottom line reporting?
Solution: Triple bottom line reporting is an environmental concept which says that company
should focus more on society and environment rather than giving more importance to the profit

and the people. According to them they should focus on three P’s that are people, profit and the
planet.
8. What is involved in monitoring and reviewing operational performance?
Answer: Companies desirable goals and objectives are the criteria which are involved in
monitoring and reviewing the operational performance. This are done so that goals can be
directed toward the right manner. Peddling the city should also monitor and review their
Operational plan KPIS with the benchmarks set by then for measurement (Touzout and
Benyoucef, 2019).
CONCLUSION
From the above report it is been concluded that operational plan is required so that effectiveness
and efficiency can be maintained towards the overall goals of the company. There are three task
in the report in which written task helps in knowing how the operational plan are being framed
within the organisation. The second demonstration helps in knowing how the business ides can
be prepared and what all factors are needed to plan the business idea in simpler and
understandable way. The last task Question helps in gaining more insight about the
contingency plan that are being prepared when the operational plan fails.