Australian Ideal College - BSBWOR502: Team Effectiveness Report, 2024

This report, submitted by a student, focuses on the critical aspects of leading and managing team effectiveness within the context of an e-commerce strategy development team for Apparel Brands Pty Ltd. The report meticulously outlines the formation of the team, defining roles, responsibilities, and the establishment of team objectives, including the development of an e-commerce site and achieving specific sales targets. It explores strategies for ensuring team member participation, policy development, and fostering a common understanding of organizational requirements and team goals. The report details the process of assigning responsibilities, determining outcomes, and establishing key performance indicators (KPIs) for each team member. Furthermore, it delves into communication strategies, group behavior, and methods for gaining consensus to enhance team effectiveness. The report also provides evidence of team meetings, including notes and presentations, and emphasizes the importance of open communication, team coordination, and transformational leadership to achieve success. The report concludes with an assessment of the candidate's ability to propose and implement strategies for effective teamwork and communication within the team.

Running head: LEAD AND MANAGE TEAM EFFECTIVENESS
Lead and Manage team effectiveness
Name of the Student
Name of the University
Author Note

1LEAD AND MANAGE TEAM EFFECTIVENESS
Table of Content
1. In consultation with the assessor........................................................................................2
2. Preparing to work with the team........................................................................................2
3. In team meeting, consulting to establish ground rules for teamwork................................7
5. Discuss and determine team goals and how goals can be achieved...................................8
6. Assigning and agreeing on responsibilities to achieve goals.............................................8
7. Determining and agreeing on specific duties to support team members with assigned
responsibilities......................................................................................................................10
8. Developing an individual performance plan in consultation with team to achieve team
goals.....................................................................................................................................11
9. Ensuring that each team member completes the third-party to provide evidence on team
performance..........................................................................................................................14
Task 2:......................................................................................................................................15
Task 3:......................................................................................................................................17
Introduction..........................................................................................................................17
a) Describing how I maintained an open communication process between stakeholders. . .17
b). Describing how I initiated and maintained the communication process so that outside
input contribute to team performance..................................................................................18
C). i). Group behaviour to build team cohesion...................................................................19
Reference..................................................................................................................................21

2LEAD AND MANAGE TEAM EFFECTIVENESS
Task 1: Assessment 1
1. In consultation with the assessor
a. Forming the team
In order to implement the e-commerce activities for the organization Apparel Brands
Pty Ltd, a separate team needs to be formed and thereby, considering the purpose, e-
commerce strategy development team has been established with 10 members. Each member
in team holds respective set of skills. For example, three members hold technology skills –
such as designing the website, networking, data administration, and portal management,
while three members of the team will supervise the marketing needs. Another two members
will work on the production selection activities such as which particular items can be
marketed online and other two members will only supervise the team. One of the supervisors
will look after the IT team and another member look after the marketing members.
2. Preparing to work with the team
b). Team objectives
 To develop the e-commerce site for the brand Apparel Brands Pty Ltd
 To initiate online selling of the clothing brands effectively by November 20202
 To derive profit of 10% in the quarter of the launch
When developing the team objectives and performance goals for each team member
 Before setting the performance goals and objective for each team member, there has
been a mutual meeting between team members and supervisors
 In the meeting, it has been discussed who can do what and based on the agreed duties
and responsibilities, performance goals have been set

3LEAD AND MANAGE TEAM EFFECTIVENESS
 For marketing individuals, performance goals are on the basis of the sales and
products demands which would be received through the portal
b. Consider several ideas for policies to ensure team members take responsibility for
own work.
a).
 Digital marketing strategy such as promoting the product items in different social
media platforms like Facebook , Twitter and YouTube
 Business to Business and Business to Consumers strategy
 Websites traffic generation strategy
 Customer Relationship Management Strategy
The supervisors of the organization needs to identify whether the team members of the e-
commerce initiative has these broad set of skills.
b.) Several Strategies to ensure each team member has input into the following process
 Each team member would be given daily responsibility such as IT members would
perform their own activities such as coding, designing, competitors loophole’s in their
websites. IT team members and marketing team employees would separately perform
their own activities. For example, marketing team members would directly deals with
the customers –such as performing online survey to learn customers’ taste and
preferences, market trends, etc. Thus,
 At the end of each month, the supervisor would check whether the online responses
are collected properly and IT reports will be checked whether customer views are
there in the social media.
c). Considering team goals and how team can achieve goals

4LEAD AND MANAGE TEAM EFFECTIVENESS
 To finish developing e-commerce portal for the apparel brand within 8 months
 To generate 15% increase in the overall sales margin through online selling channels
in first six months
 Every team member should achieve 100% of their monthly given activities
 To increase online sales of the apparel brand than offline selling channels
In order to achieve the above stated teams goals, team should follow a collective working
approach and thereby, individual working in the team can exchange and share knowledge
with each other. Moreover, in order to achieve the goals, team members would be provided
with the guidance of managing time and moreover personal responsibilities will be
fragmented into several parts and for each part, there will be separate project time. The
supervisor must ensure that there should not be any ‘backlog statuses of any project.
d). Considering strategies for gaining consensus among your team
There has to a greater level of cooperation and correlation among the individuals in
relation to development. Each team member has to work with an open-mind possibility and
thereby, new ideas can be developed. Supervisors of the team have to motivate its members
by communicating with them on a regular basis. Supervisors of the team should develop an
open management communication and thereby, each employee can come up and talk to
respective team leads whenever any guidance is required.
e). Considering group behaviour and how best to present ideas and work effectively
within the group
Team behaviour is mostly reflected on the team unit which consists of two or more
people who on a regular basis can interact to achieve common goals and who can hold
themselves mutually accountable achieving the performance results. However, the team
leaders of the group should focus on the following areas.

5LEAD AND MANAGE TEAM EFFECTIVENESS
Coordination: As put forward by Körner et al. (2015), team coordination is more of a
technique that includes the use of strategies and patterns of behaviour that are fundamentally
focussed on developing integrated actions, knowledge and goals of interdependent members.
For example, each team member has to log in the network in the given shift time and
whenever a team meeting is called, each team member has to be present in the team meeting.
Skill-set: Each team member would be provided with different skill set. For example,
each IT member would perform their respective responsibility – one member would take care
of programming, another member would work in HTML and networking.
Leadership: For better behaviour and ideas to work in, the team should follow a
transformational leadership style. A transformational leader would encourage its team
members and guide them to achieve their persona goals.
Communication: Communication is one of the most effective approach in team
behaviour management. An open communication framework would help to share and
exchange knowledge with each other. Consequently, each member would know what their
responsibilities are.
f).
Assessment 1 – Third-party report for candidate:
Did the candidate propose and agree on strategies for ensuring participation of
team members?
Y
Describe how:
Each candidate has been explained their duties and responsibilities in the team.
Moreover, benefits of working as a team has been highlighted to persuade the members

6LEAD AND MANAGE TEAM EFFECTIVENESS
Did the candidate help develop policy and procedures to ensure team
members take responsibility for own work?
Y /
Describe how:
On the basis of the agreemebt made with the members, policy and procedures have been
discussed and developed
Did the candidate work with group to determine common understanding of
organisational requirements and team goals?
Y /
Describe how:
As the communication method has been arranged, each member agreed on working as a
group
Did the candidate work with group to determine and agree on specific duties to
support team members with assigned responsibilities?
Y
List the candidate’s support duties:
Each team member work on a specified shift-timing to work collaborately and thereby
duties and responsibilities are explained accordingly
Did the candidate demonstrate knowledge of group behaviour and how to gain
consensus and work within groups to enhance team effectiveness?
Y
Describe how the candidate demonstrated this knowledge in their interactions with the
team:
Working as a team and sharing and exchange of knowledge have made it easy to notice

7LEAD AND MANAGE TEAM EFFECTIVENESS
the team behaviour
Team member/observer’s name: Signature and date:
Candidate’s name: Signature and date:
Table 1: Review Report
g. Preparing to take notes to provide evidence of team meeting
 Collection of notes that candidates have written during the team meeting session
 Taking notes of questions asked by the members during the team meeting
 Presentation has been prepared as the rebuttal
3. In team meeting, consulting to establish ground rules for teamwork
a).
 Providing a Road Map for success
 Recognising good work
 Establishing two-way communication for each team members
 Developing a good sense of purpose so that each member work in the same and
desired direction
b). Know thyself: The team supervisor needs to create a high-level of teamwork which
should start with the understanding who the individuals are and how the individuals
operate

8LEAD AND MANAGE TEAM EFFECTIVENESS
 Be in constant conversation: Team members and supervisors have to be in a
constant conversation which include listening, talking and reflecting at the time when
they start working in the project (Costa, Passos and Bakker 2014)
 Give Context: Team supervisors should always create a context for communication
and this should be a habit and thereby suitable business decisions should be made.
This should be about providing a bigger picture and letting the team knows exactly
what the team is supposed to do
5. Discuss and determine team goals and how goals can be achieved
Team goals:
 Show willingness to learn the best way to effectively manage personal feelings and
emotions while working with others in the team
 Each team members should learn to receive and give constructive and allow to be
constructive
How it can be achieved:
In order to achieve the above stated goals, the team leaders or the supervisors should
gratitude to employees by effectively enjoying the efforts. Moreover, team supervisors must
have to facilitate sharing ideas. Moreover, there should be a greater level of team engagement
to share their thoughts and solutions for the projects that are ongoing or in progress (Fidalgo-
Blanco et al. 2015).
6. Assigning and agreeing on responsibilities to achieve goals.
a). Determining outcomes, outputs and KPIs for each team member
Determining agreed
responsibilities
Quality Standards Performance or Quality
measurement

9LEAD AND MANAGE TEAM EFFECTIVENESS
 Each team members
and Supervisor will
take care of portal
handling in which
members would
generate the entire
portal including
website maintenance,
suppliers’ network,
and delivery of the
items. Each of the
tasks would be done
by respective team
member and here IT
supervise would
track the progress of
the activities
 Customer feedback
would be taken to
learn whether e-
commerce site is
easy to handle and
use
 Whether the features
of the website are
relevant to the
product items
 Whether the payment
methods are easy to
process
 Customer feedback
 Changes in the
revenue ( if there is
an increase in the
revenue)
Table 2: Performance measurement
b).
Before distributing the agreed responsibilities and performance measurement standards, it
has been ensured that all individuals in the team receive an equal amount of work and
responsibilities and this has been done on the basis of the feedback given by the individual.

10LEAD AND MANAGE TEAM EFFECTIVENESS
7. Determining and agreeing on specific duties to support team members with
assigned responsibilities
Firstly, leaders should take regular feedback from its team members in relation to the
progress of the work. The leaders should definitely encourage the team members to help each
other in the team (Lindsjørn et al. 2016). The leader in the team should create a positive
ambience at the workplace. As the core duties of the team, the team leader should take the
initiative of bring the team member closer.

11LEAD AND MANAGE TEAM EFFECTIVENESS
8. Developing an individual performance plan in consultation with team to
achieve team goals