BSBWOR501 - Student Assessment: Manage Priorities and Development

This document presents a student's assessment for the BSBWOR501 unit, focusing on managing personal work priorities and professional development. It begins with an assessment agreement, followed by a detailed position description for a Marketing Manager, outlining responsibilities, requirements, and a comprehensive work plan. The work plan includes strategies for social media promotion, customer interaction, and employee training, with defined goals, KPIs, timeframes, and responsible parties. The assessment also covers personal and team goal setting, company policies, and a journal reflecting on prioritization methods, tools used, and relevant company policies and procedures, including health and safety, equal opportunity, and employee conduct. The document provides a structured approach to understanding and applying principles of effective work management and professional growth.

STUDENT ASSESSMENT
MANAGE PERSONAL WORK PRIORITIES AND
PROFESSIONAL DEVELOPMENT -
BSBWOR501
Manage personal work priorities and professional development - BSBWOR501
Issue Date: 18/04/2018 Page 1 of 16

1 Student Assessment Agreement
Make sure you read through the assessments in this booklet before you fill out and sign the
agreement below. If there is anything that you are unsure of, consult your assessor prior to signing
this agreement.
Have you read the assessment requirements for this unit?  Yes  No
Do you understand the requirements of the assessments for this unit?  Yes  No
Do you agree to the way in which you are being assessed?  Yes  No
Do you have any specific needs that should be considered?  Yes  No
If so, explain these in the space below.
Do you understand your rights to re-assessment?  Yes  No
Do you understand your right to appeal the decisions made in an assessment?  Yes 
No
Student name
Student number
Student signature
Date
Assessor name
Assessor signature
Date
Task 1
Position Description
Position Description
Marketing Manger
Responsibilities

 Develop strategies for effective and efficient functioning of department.
 Identifying potential customers of organization as well as developing plan to attract
them towards products and services offered by company.
 Understanding requirements of market area and customers and designing or
developing product which can satisfy requirement of customers.
 Developing budgets and using it in effective or efficient manner.
 Building brand image and developing strong relationship with customers.
 Managing all activities of marketing department and communicating task to
employees
 Evaluating strategies of competitors and analyzing their products or services.
Requirements
 Degree of Masters in Business Administration.
 High communication skill with proficiency.
 Proper knowledge about marketing practices and different models.
 Ability to handle pressure and quickly adaptable to changes.
 Understanding and capabilities to develop public relations.
 Experience and knowledge about online marketing as well as social media and
content marketing.
Work
plan (1)
To enhance
sales of
organization in
order to
increase its
profitability.
Work
activit
y Description Goal/s KPIs Time frame
Person
responsible
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Social
media
promot
ions
Promotion of
products and
services that
is offered by
organization
on different
social media
networks.
Social media
marketing can
be refers to a
term which
helps in
targeting
social
networks and
application to
enhance
sales of
organization.
There are
various social
media
networks
which will
help in
enhancing
sales.
Different
social media
that can be
used by
marketing
department
are
Facebook,
Twitter,
Instagram
and so on.
To increase
sales of
organization.
By
developing
a SMART
objective
regarding
social
media
promotion
organizatio
n can
identify
whether
objective is
achieved or
not.
Time frame
that is
required to
complete
this task is 3
months.
Person who is
responsible for
managing this
task is marketing
executive.
Interac
tion
with
custom
ers
throug
h
Increase
interaction
with customer
in order to
develop
better
relationship
To enhance
relationship
with
customers
and build
strong market
image.
To identify
level of
customer
satisfaction
. By
analyzing
tier reviews
In order to
successful
complete
this task 6
months of
time duration
will be
Social media
manager will be
responsible for
this.

social
media.
as well as for
getting direct
feedback.
Social media
will provide a
platform
which will
helps in
communicatin
g with
customers. It
will help in
enhancing
relationship
with with
targeted
customers as
well as leads
to getting
feedback
from them.
Organization
can directly
communicate
with
employees
and
understand
their
requirements.
and
feedback.
required.
Work
plan (2)
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Increase
potential and
productivity
of marketing
department
Work
activit
y Description Goal/s KPIs Time frame
Person
responsible
Provid
e
training
to
employ
ees.
Provide
training to
employees of
marketing
department
so that they
can increase
their
effectiveness
and
efficiency.
There are
various
methods that
will help in
providing
training to
employees.
Different
methods that
could be used
are coaching,
conferences,
lectures, job
rotation,
internships
and so on.
Training will
help in
increasing
skills and
capabilities of
employees so
that they can
effectively
and efficiently
conduct their
To improve
skills and
capabilities of
employees by
providing
training.
By
measuring
employees
work
effectivene
ss and
efficiency
organizatio
n can
identify
impact on
training on
employees.
Time
duration
required to
provide
training is 2
months.
Associate
manager will be
responsible for
this task.

tasks.
Increas
e
motivat
ion in
employ
ees.
Motivating
and boosting
moral of
employees so
that they
focus on
achieving
goals and
objective of
organization.
By motivating
employees
and increase
their moral
company can
achieve its
goals and
objectives.
Motivation will
help in
directing
employees
efforts
towards
organization
aims and
mission.
To increase
motivation in
employees so
that they work
in effective
and efficient
manner.
Achieveme
nt of goals
and
objectives
of
organizatio
n will help
in
identifying
power of
employees
motivation.
This task will
required 4
months time
duration.
Person who is
responsible for
this task is
executive officer
of marketing
department.
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Journal
Marketing manager job role can be
describe as developing various strategies
which will helps in achieving desired goals
and objective. Promotion of goods and
services offered by organization as well as
developing strong relationship with
customers.
The process I undertook to prioritise
activities at work
I use these tools
 Identify all task and make To-Do
list.
 Establish due date and analyses
which task is needs to be
completed urgently.
 Identify value and importance of
task.
 Develop structure of workload.
 Delegation of task and
responsibilities.
 Consider consequences.
 Keep a long on workload and
completion of task.
 Mobile phone.
 Laptop and computer.
 Using email.
 Calls and SMS.
 Personal digital tools.
 Video calls and web conferencing.
The following documents are our company’s policies and procedures:
Company’s policies and procedures:

 Work place health and safety policy.
 Equal opportunity policy
 Recruitment and selection policy and procedures.
 Employees code of conduct policy and procedures.
 Leave and attendance policy.
 Anti-discrimination and harassment policy.
 No smocking and drug or alcohol policy.
 Employee disciplinary action policy and procedures.
Personal Goals Team Goals
 To achieve certificate of advance
social media marketing course.
 Buy new car and home.
 Study advance MS office.
 To become vice president of
organization.
 World tour with family.
 To improve body language.
 To participate and voluntary in social
activities.
 To increase and develop strong
relationship between employees.
 To enhance potential and
capabilities of employees.
 To improve technical skills and
knowledge of team members.
 To create a positive, healthy and
friendly environment in the
organization.
 To improve understanding and
appreciation of team players.
Value of Personal and Team Goal-setting – Personal and team goal setting will help in
creating transparency. It will leads to keeping things open to everyone as well as
each and every employees know their responsibilities. This will boost work
performance as well as develop better relationship within employees. Goal setting
will helps in motivating employees as well as develop collaboration in organization.
KPIs as Goal-related Performance – Key performance indicators can be define as a
tool which help in measuring work done by employees. Organization use KPI so that
individuals or group of employees can focus on their work in order to achive desired
goals. KPIs can measure the performance of employees so that set goals and objectives
can be timely accomplished.
Performance Under Varying Conditions and Contingencies – There are various
conditions and contingencies with organization which affect performance of employees.
For example: increase in conflict between employees. This will leads to create negative
environment in organization. Manage should motivate and solve issue of their employees
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.
Capitalizing on the Effects of Personal Traits –
Strengths:
 Good communication skills
 Team player
 Strong work ethics
 Problem solving skills
 Creative and enthusiastic towards work
Weakness:
 Lack of confidence
 Poor time management ability.
 Lack of industry insight
Strengths and weakness play a crucial role in achieving set targets and goals. Strengths
such as strong communication skills will help in directing employees towards goals. It will
also helps in right decision making as well as delegation of task as per capabilities of
employees. Lack of confidence can be consider as a biggest barriers is accomplish goals
as it have negative impact on work. Poor time management skills will leads to missing
deadlines and not able completing task or activities on time.
Prioritizing Activities -
Two major goals is to increase sales of organization and to achieving objective of
company by increasing skills of employees. From the above two goals, first priority is to
increase sales performance of organization. By enhancing sales of products it will leads
to improve profitability of organization. Achieving high profits and earn revenues is the
ultimate aim or objective of company and by increasing sales this objective will be
indirectly achieved.
Time Management – Time management can be define as a process which will help in
organizing as well as planing all task within specific time. In order to achive desired goals
and objective time management skill play a crucial roles. It is very helpful in conducting
task and activities in smarter manner so that work can be done in lesser time period.
Time can be effectively managed after knowing goals as well as understanding how to
spend time. Prioritizing activities and setting appropriate time frame is required.
Positive Role Model - Role model will be very helpful in timely achievement of goals
and objectives. Role model will play a crucial role in influencing employees as well as
directing them towards organizational goals and objective. Positive role model will have
optimistic view and see various opportunities. Effective communication is a quality of role
model that will leads to motivating employees and training them in order to enhance their
skills and capabilities. Role model have appropriate knowledge and they can solve
issues or problems of employees.
Work-Life Balance – Work life balance is a term which is used to describe balance
between work life and personal life of employees. Maintaining work life balance is not an
easy task but is it very important for healthy and stress free life. In order to manage
balance between work and personal life, employees should priorities their time and

activities. For this they should develop To-Do list and identify urgent and important task.
Though this employees can take time for their personal work and spend time with their
family and friends.
Task 2 - Professional Development Plan
Name
Date of
development
Date to be reviewed
o Discussed with mentor/colleague
Name:
o D
i
s
c
u
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s
s
e
d
w
i
t
h
m
a
n
a
g
e
r
N
a
m
e
:
Professional development
opportunities/ training
Timeframe Description of
opportunity/training
Skills/ competency to develop
For developing my time
management skills I
required time duration
of approx 1 year.
By improving this skill I
will able to conduct my
each and every work in
effective manner as
well as according to
the time given.
By improving time management skills I
will able to enhance my some other
skills or competence such as skills to
priorities thinks, understanding skill
and many others.
In order to develop or
improve my
Confidence I require
time frame of at least
1.5 years.
By enhancing my
confidence I able to
interact with other in
effective manner as
well as I will also able
to conduct all work in
effective way.
There are some other skills or
competency which I developed by
enhancing my confidence such as it
improve my presentation skills,
communication skills and so on.

Networking activities
Timeframe Description of
networking activities
Opportunity/professional advantage
In order to develop
proper Industry insight
I required approx time
duration of 1 year.
By improving this skills
I can effectively
enhance my network
for conducting
business effectively.
This is so because it
will help me in
developing strategies
according to industry
and its requirement or
trends.
This skill will help in developing proper
networking at potential marketplace
that leads to increase in profits and
shares.
For developing
appropriate networking
activities with industry
suppliers I need time
frame of 2 years.
By enhancing
respective skill I will
able to get resources
effectively as well as it
will also help me in
supplying my products
or services in proper
manner.
Through this I able to sell and
purchase resources in effectively
which means getting quality products
at minimum prices.
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Meeting Notes
Manager/Supervisor:
Staff/student Name:
Date:
Time:
Performance Area Feedback
Time management skills My senor manager has given me feedback
that I needs to improve my time
management skills. Senior manager has
identify has analyzed that I'm lacking in
time management skills and not able to
complete my work within required time
duration. Poor time management is
affecting my overall performance so my
senior manager has suggested me to
increase my this skill.
Confidence One of my friend has given me feedback
that I' m lacking in confidence. My friend
has analyzed that most of the time I m
nervous and not confidant on my decision.
My friend suggest me that I should be
more confident and this will help in
enhancing my personality.
Industry insight My colleague has given me a feedback
that I m lacking in industry insight. My
colleague told me that understand each
and every aspect of industry will be very
helpful in taking right decision as well as
conducting activities in effective manner.
My colleague suggested that I need to gain
more knowledge and understanding about
this industry so that I can improve my work
quality.

Journal
My job role is Marketing Manager
I have analyses view points and feedback of my colleges and friends. They have
suggested me to improve some area where I'm lacking in order develop better career.
I've carefully understand and analyses feedback given by by seniors and friends. By
increasing these skill I will be able to grow and develop my profession in better manner.
By developing time management skill I will be able to complete will task in right time as
well as achieve set goals.
Increasing industry insight will help in taking better decision and developing better
customer relationship.
This plan will help in achieving goals and objective of organization by providing equaly
opportunities to all employees.
References:
Weissberg, R.P. and Cascarino, J., 2013. Academic learning+ social-emotional learning= national priority. Phi
Delta Kappan. 95(2). pp.8-13.
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Issue Date: 18/04/2018 Page 15 of 16

Campbell, J.D., Jardine, A.K. and McGlynn, J. eds., 2016. Asset management excellence: optimizing
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Zuber-Skerritt, O., 2013. Professional development in higher education: A theoretical framework for action
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Austin, A.E. and Sorcinelli, M.D., 2013. The future of faculty development: Where are we going?. New
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