Blue Harbour Ltd: Strategies for Improving Winter Revenue Streams

This report examines the business activities of Blue Harbour Ltd, focusing on strategies to overcome financial losses during the winter season. The analysis includes the planning process, evaluating options such as reducing room hire prices to attract family tourists and developing dining facilities for business conferences. The decision-making process emphasizes cost analysis and the importance of considering predicted revenues, fixed costs, and variable costs. The report suggests that the firm should prioritize attracting family holidaymakers due to lower costs and potential for increased revenue. The controlling process highlights the significance of understanding cost factors and their impact on organizational decisions. The conclusion recommends the firm to adopt the strategy of reducing hire charges for family tourists to maximize revenue during the winter sessions by adjusting variable costs and generating expected revenue.

MANAGEMENT AND ACCOUTING

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Table of contents
Introduction......................................................................................................................................2
Planning process..............................................................................................................................2
Decision making..............................................................................................................................3
Controlling process..........................................................................................................................3
Conclusion.......................................................................................................................................3
References........................................................................................................................................5

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Introduction
The study is mainly based on the requirements of the Blue Harbour ltd’s business
activities situated in the South West of England. The study includes the observation and analysis
of the given information about the business activities and decisions. The study is to be made
according to the given information in order to develop the concepts to perform the organisational
activities and decision-making process smoothly. The tasks demonstrate that the firm has been
facing financial and business losses during the winter sessions. Thus in order to overcome the
losses the firm decided to develop several options in order to gain the financial revenues during
the winter session. The study it be don considering the related facts about the development
options and facts.
Planning process
The planning process considers the facts that will be utilised in order to establish the
decisions regarding to the revenue generation process during the winter sessions. It is to be
mentioned that the firm must obtain the information regarding the costs that will be incurred
during the developments of the processes (Lusch & Vargo, 2014). It is observed that the firm
wants to reduce the hire-prices for the rooms during the winter session in order to attract the
tourist families. The process will be reducing their revenues as the fixed costs of firms’ remains
the same during the year at any session. However, the variable costs can be altered during the
winter session in accordance to the adjustments required for attaining the families during the
winter session. It is also to be mentioned that the hotel managements and authorities wants to
develop the organisation's image as a family holidaymakers thus the firm should carry on the
option, as the tourists will visit the spots more often than the business entities. Thus, the firm will
obtain a certain amount revenues by adjusting their variable costs during the time being
(Armstrong, Adam, Denize & Kotler, 2014).
The firm also thought of an alternative process for developing their financial condition during the
winter sessions. The firm wants to develop their dining facilities and area for the attaining
business conferences and meetings during the winter sessions. The facilities is to be developed
between the time breakfast and dinner. Thus, it can be stated that the firm can attain the facilities
by increasing their variable costs during the time being. It will be also essential to develop the
conceptions regarding to their incursion of costs during the development programme. The costs

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will be identical in accordance to the fixed costs. However the overall costs will increase as the
facilities will consist several advanced devices and technologies along with expensive furniture
decoration for holding large amount of business meetings and conference meetings. As the firm
needs to incur additional costs and facilities in order to attain the option, the firm must obtain the
option for developing the idea of family holiday making (Babin, & Zikmund, 2015).
Decision making
The decision making process must consists of specific observations and analysis of the related
cost incursion during the winter session. It is also to be mentioned that the firm must obtain
practices that establishes the proper conceptions about the key factors such as the predicted
revenues, incurred fixed costs and variable costs. The impacts on the organisational structures
and financial activities of the factors are to be discussed and briefly analysed in order to generate
the profitable returns by applying the decisions. As the firm wants to achieve the image of family
holidaymakers, thus the firm should obtain the options by consisting the plan to reduce the hiring
charges for family tourists. As discussed in the planning process the decision will consume fewer
expenses than the alternative option (Czinkota & Ronkainen, 2013).
Controlling process
The controlling process must include the brief description of the cost factors and their impacts on
the organisational decisions. The decision and planning of such options can be accurately
controlled if the firm understands the factors aspect and impacts.
The management functions include the brief observation and understanding of the facts that are
related to the management accounting. Several cost variances, classifications and analysis of the
cost heads are required to perform the management function. The firm must consider the variable
costs and the fixed costs regarding to the changes in the revenue generation options (Butler,
2016).
Conclusion
The study has been done according to the given information and requirements. The study was
done by observing and analysis the organisational and business activities of the Blue Harbour
Ltd. The tasks demonstrate that the firm has been facing financial and business losses during the
winter sessions. Thus in order to overcome the losses the firm decided to develop several options
in order to gain the financial revenues during the winter session. Hence the observation and

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analysis of the options refers that the firm should obtain the option to reduce the hire charges for
the family tourists during the winter sessions. Thus it can be stated that the firm can alter the
variable costs during the year and to make the customers visit at a regular basis. The firm will be
able to generate the amount of revenues that is expected from the firm during the winter sessions.

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References
Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson
Australia.
Babin, B. J., & Zikmund, W. G. (2015). Exploring marketing research. Cengage Learning.
Butler, K. C. (2016). Multinational Finance: Evaluating the Opportunities, Costs, and Risks of
Multinational Operations. John Wiley & Sons.
Czinkota, M. R., & Ronkainen, I. A. (2013). International marketing. Cengage Learning.
Lusch, R. F., & Vargo, S. L. (2014). The service-dominant logic of marketing: Dialog, debate,
and directions. Routledge.