This management accounting report examines the financial decisions of West Ltd, a company in the fishing industry, focusing on the implications of a proposed marketing campaign and the capitalization of repair costs. The report analyzes the company's proposal to fund ship repair costs and account for them as part of the carrying cost of its brands. It explores the accounting standards relevant to such decisions, particularly regarding revenue and carrying costs, and the impact on the company's financial statements, including the income statement and net asset position. The report provides a detailed discussion of the accounting treatments for repair and maintenance costs, marketing expenses, and the importance of adhering to accounting standards to avoid misstatements. Recommendations are provided to West Ltd, suggesting that the company should fund the ship repairs and report the expenses as revenue costs. The report concludes with a summary of the findings, emphasizing the importance of proper accounting practices and the potential impact on stakeholders. This analysis highlights the need for careful consideration of accounting principles in financial decision-making.