Management Accounting Report: Unilever, Costing, and Budgeting

This report provides a comprehensive overview of management accounting, focusing on its application within Unilever, a UK-based transnational consumer goods company. It explores the essential requirements of management accounting, including planning, controlling, and decision-making. The report details various accounting systems used by Unilever, such as cost accounting, price optimization, and inventory management systems. It examines different management accounting reports, including budget reports, job cost reports, and performance reports, and their role in financial analysis and decision-making. The report further delves into cost calculation techniques, presenting case studies using marginal and absorption costing methods, and develops profit and loss statements for each method. Finally, it evaluates the advantages and disadvantages of various planning tools used in budgetary control, like zero-based budgeting, cash budgeting, and operating budgets, to enhance the financial performance of the company. The report emphasizes the importance of management accounting in addressing financial problems and achieving organizational goals.

Management
Accounting

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1. Management accounting as well as its essential requirements..............................................1
P2. Management accounting reports............................................................................................2
P3. Calculate cost of product by using effective techniques and develop income statement......3
P4. Evaluate the advantage or disadvantage of various planning tools that used in budgetary
control..........................................................................................................................................7
P5. Adopt management accounting system which used to respond financial problem.............11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Management accounting is the process which helps the organization to estimate their cost
of operations which further beneficial in order to develop financial report. It further used in
decision making process which taken by manager of the company. Report will be prepare for the
analysis of external parties such as customer, shareholders, potential investors or owner of the
organization (Bebbington, Unerman and O’DWYER, 2014). For the better understanding, this
report select Unilever which is UK based transnational consumer goods company. It is founded
in 1929 by William Lever and headquarter situated in Unilever House, London. This report
include various topics such as accounting systems or different methods of reporting which us
used to calculate cost of product with the help of appropriate techniques. In addition, planning
tools for budgetary control and resolve financial problems in the organization.
MAIN BODY
P1. Management accounting as well as its essential requirements.
Management accounting is far-famed concept involving combinations in decision
making, performance systems, devising plans addition to controlling assistances while
formulation plus implementing business strategies. Key elements associated with the concept are
planning, controlling as well as decision making. In context to Unilever, management accounting
is used for recognizing, gauging, collecting, studying, investigating, analysing and interpreting
information that is useful for management authorities so to plan, evaluate addition to control data
and ensuring usage with liabilities related to resources.
Management accounting systems: A futuristic method involving exercises for
maintaining operations, measuring price levels, providing information as well as facilitating
accounts control known as management accounting systems (Bobryshev and et.al., 2015). It
functions in planning, performance evaluation, controlling quantitative with qualitative
information and serves communication means. Various accounting systems used at Unilever are
as elaborated:
Cost accounting system: Framework that is utilized for estimation product costs so to
analyse profits and controlling costs is done through cost accounting system. In Unilever,
product managers uses the system for calculating exact commodity prices by accumulating
controllable, variable, opportunity, sunk, uncontrollable and production related costs. Essential
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requirement of the system at entities is to record together with report detailed costs information
that are required by management team for controlling existing operations addition to planning
ahead.
Price optimization system: One of the mathematical program or technique that helps in
computation of the ways in which demand changes as per distinct price levels. Further, the
system combines data with collected information of costs so to suggest fresh prices that can
improve profits. It is opted by management of Unilever so to understand customer perceptions
for current commodity prices and accordingly tailoring existing pricing strategies for market
segments in order to improve customer satisfactions together with exploding operating earnings.
The system has essential requirements at Unilever for forecasting demand, determining pricing
strategies and maintaining optimising consistency.
Inventory management system: To supervise flow of commodities from producers to
warehouses addition to place of sale needs inventory management system. In other words, it is a
collection of technology as well as procedures which monitors, supervises and maintains stocked
products of company. At Unilever, the system is used to identify inventory items along with all
the necessary information associated with the inventory (Chenhall and Moers, 2015). At
warehouses of Unilever, uses the system to locate references for each merchandise, generating
inventory reports as well as forecasting futuristic demands in order to place orders before the
inventory requirement in order to eliminate under-stocking circumstances. Essential requirement
of such system is for systematically tracking inventory addition to maintaining records of the
inventory that enters or leaves workplace.
All the above elaborated accounting systems are followed at Unilever so to frame
effective decisions that can leads to improving profit margins.
P2. Management accounting reports.
Accounting reports are mainly used to plan future activities, analysing current
performances addition to making decisions. With the reports, organisational administrators can
protect values of business along with analysing the aspects through which the business is going
through. Managers of Unilever prepares distinct reports and acknowledges transformational
areas where improvements are to be done so to acquire huge outcomes. Distinct methods that are
utilized in management accounting reporting are under beneath:
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Budget report: Information about financial status are recoded in budget reports. Such
report is in written format as well as produced according to enterprise needs (Weetman, 2019).
With budget report, financial analysts of Unilever can clearly determine levels of revenue with
expenditures. In addition, managers can also create financial projections or plans to eliminate
variances among actual results with set standards.
Job cost report: The report helps in determining huge earning areas so to concentrate on
additional efforts despite of wasting resources on jobs having chances to incur low profit
margins. With this reporting tool, Unilever managers can determine accurate view of total cost
which is accrued in individual project by making comparison of expected revenues that can be
yield through the same project. In addition, to analyse expenses during the in process of projects,
the report helps managers to make corrections on wasteful areas before the chances of spiral
outs.
Performance report: The reason to prepare performance report is to review overall
entity performances along with performances of its workforce during financial year. Managers of
Unilever uses performance reports for collecting work related information, making key decisions
for providing training aspects fro the employees whose performances are not up to the mark
(Lavia López and Hiebl, 2014). In addition, performance reports also improves communication
between investors, subordinates and departmental heads. With proper analysis of such reporting
mechanism, top management awards its personnels for the commitment and contribution in
completion of projects on desired time duration. As per the report, key strategic decisions are
implemented about organisational future.
Management team of Unilever uses methods including performance reports, job cost
report with budget report so to evaluate expenses and estimate future budgets, analyse business
performances and identifying areas to make more improvements that can benefit in attaining set
profit margins.
P3. Calculate cost of product by using effective techniques and develop income statement
CASE 1:
(a) Preparation of cost card:
Cost card (Marginal costing method)
£/unit
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Direct material 50
Direct labour 15
Variable overhead 9
Marginal cost 74
Selling price 150
Marginal cost 74
Contribution 76
(b) Profit and loss statement for month of January:
Particulars DR CR
Sales revenue (12000 * 150) 1800000
Direct material (15000*50) 750000
Direct labour (15000*15) 225000
Variable cost (15000*9) 135000
Fixed production overhead 30000
Less : Closing stock (3000*74) 222000
Less: Cost of sales 918000
Profit 882000
Profit and loss statement for month of February:
Particulars DR CR
Sales revenue (14000 * 150) 2100000
Direct material (12000*50) 600000
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Direct labour (12000*15) 180000
Variable cost (12000*9) 108000
Add : Opening stock (3000*74) 222000
Fixed production overhead 24000
Less- Closing stock (1000*74) 74000
Less: Cost of sales 1282000
Profit 818000
Profit and loss statement for month of March:
Particulars DR CR
Sales revenue (11000 * 150) 1650000
Direct material (10000*50) 500000
Direct labour (10000*15) 150000
Variable cost (10000*9) 90000
Add : Opening stock (1000*74) 74000
Fixed production overhead 20000
Less: Cost of sales 834000
Profit 816000
Case 2
(a) Cost card for January:
Cost card (Absorption costing)
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£/unit
Direct material (50*15000) 750000
Direct labour (15*15000) 225000
Production overhead (fixed + variable) [7*15000] 105000
Total cost 1080000
Absorption cost of product 1080000 / 15000= 72
Selling price 150
Less- Total cost 72
Profit 78
(b) Profit and loss account for month of January:
Particulars DR CR
Sales revenue (12000*150) 1800000
Variable cost:
Direct material (15000*50) 750000
Direct labour (15000*15) 225000
Less- Closing stock (3000*74) 222000
Fixed production cost (30000+3000) 33000
Less: cost of sales 786000
Profit 1014000
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Profit and loss account for month of February:
Particulars DR CR
Sales revenue (14000*150) 2100000
Variable cost:
Direct material (12000*50) 600000
Direct labour (12000*15) 180000
Add- Opening stock (3000*74) 222000
Less- Closing stock (1000*74) 74000
Fixed production cost (24000+3000) 27000
Less: cost of sales 955000
Profit 1145000
Profit and loss account for month of March:
Particulars DR CR
Sales revenue (11000*150) 1650000
Variable cost:
Direct material (10000*50) 500000
Direct labour (10000*15) 150000
Add- Opening stock (1000*74) 74000
Fixed production cost (20000+3000) 23000
Less: cost of sales 747000
Profit 903000
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P4. Evaluate the advantage or disadvantage of various planning tools that used in budgetary
control
Budgetary control: It is process where managers utilize budget in order to monitor or
control the cost of product in the given time frame. Here, manager have to set financial or
performance goals in the budget and it will be compare with actual outcomes. Budgetary control
will be done with the help of following various planning tools in context of Home Furniture
company.
Planning Tools: It is an instrument which helps the managers to evaluate each activity in
the business operations (Modell, 2014). There are various planning tools which used for
budgetary control and make organization capable to achieve their desired outcomes. Some of
planning tools discussed below:
 Zero based budget: It is a budgeting method which help the organisation to justify each
expenses from the base and it will be evaluated for each new period. Cost will be
analysed from the zero base develop budget accordingly. Some of advantage or
disadvantage discussed below:
Advantage Disadvantage
It helps in increasing staff involvement at
the time of gathering information for the
budget. Resources are allocated
effectively which helps in minimising
cost.
It is time taken process to develop
budget because they have to start from
the base which time consuming as well
as costly.
 Cash budget: It is the estimation of cash in terms of inflow or outflow for business
activities in the specific time period. It helps in analysing weather organization able to
meet their requirement or not. Advantage or disadvantage discussed below:
Advantage Disadvantage
It increase efficiency of business
operations by using financial resources
and tools. It help the manager to face
In the cash budget, figures can be
manipulated which impact the final
results. It also limit spending power on
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reality about organizational liquidity. operational activities.
 Operating budget: It refer to the financial plan where it help the organization to meet
company's obligations in accounting period. This budget helps in analysing the area
where cash needed the most.
Advantage Disadvantage
It is beneficial in long range planning
where they predict cost of products and
try to manage expenses (Nielsen,
Mitchell and Nørreklit, 2015).
It is rigid budget which impact the result
and it also take time to gather
information and converted into
understandable form.
Above mention planning tools helps in controlling expenses in the organization at the
time of manufacturing products. Manager of Home Furniture follow cash budget in order to
analyse accurate inflow or outflow of cash. Manage their expenses which helps in reducing
product cost and it automatically reduce product price which increase the demand. It further
helps in increasing productivity as well as profitability.
CASE 3:
(a) Sales budget (in quantity):
Products Units
Sofas 50
Beds 40
Chairs 100
Total 190
Sales budget (in value):
Products Amount
Sofas 7500
Beds 5200
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Chairs 10000
Total 22700
(b) Production budget in units:
Products
Particulars Sofas Beds Chairs
Budgeted sales 50 40 100
Add- Desired closing stock 600 1000 800
Total needs 650 1040 900
Less- Opening stock 500 800 700
Required production 150 240 200
(c) Material purchase budget:
Particulars Wood Varnish
Raw material 12000 5280
Less : Opening stock 11000 10000
Add- Closing stock 8000 9000
Material usage 9000 4280
(D) Material usage budget:
Particulars Wood Varnish
Product:
Sofa 4800 2400
Beds 3200 2080
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Chair 4000 800
CASE 4
preparation of estimation of cash position from 1st April 2017.
Particular April May June
Opening balance 25000 53000 81000
Cash Receipt:
Cash sales 23000 25000 30000
Credit sales 60000 69000 75000
Total (A) 108000 147000 186000
Cash payment :
Material purchase 40000 50000 52000
Wages 8000 9000 10000
Expenses 7000 7000 8000
Income Tax - - 25000
Total (B) 55000 66000 95000
Closing balance (A-B) 53000 81000 91000
CASE 5:
Particulars Output 10000 units Output 8000 units
Variable cost
Material 70 700000 70 560000
Labour 25 250000 25 200000
Direct variable
expenditure
5 50000 5 40000
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Factory OH
Variable 20 200000 20 160000
Fixed 10 100000 12.5 100000
Selling OH
Fixed 1.3 13000 1.62 13000
Variable expenses 11.7 117000 11.7 93600
Distribution
expenses
Fixed 1.4 14000 1.75 14000
Variable expenses 5.6 56000 5.6 44800
Administration
expenses (fixed)
5 50000 6.25 50000
Total cost of sales 155 1550000 159.42 1275400
(b) Calculate the variances between actual and flexible budget:
The difference between actual and flexible budget is as follows
Difference= 1550000- 1275400
= 274600
P5. Adopt management accounting system which used to respond financial problem
Financial problem: In the organization, lack of money will generate financial problem
which impact the production of organization as well as effect the mental health of individual. In
context of Unilever company, they already face some financial issues such as:
Excessive Ad Spendings: Unilever company deals in huge product line where they have
to spend on their advertisements. Over spending will cause financial problem which impact
production as well as profitability.
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Lack of cash flow: Due to inappropriate cash flow, organization enable to pay their bills
and other expenses (Otley, 2016). So manager of Unilever have to formulate strategy in order to
overcome from this problem.
Above mention financial problem impact the organization and its operation activities that
further impact production as well as profitability. Unilever company's manager follow
management accounting techniques to respond it and provide solutions. There are various
techniques to resolve financial issues and some of them discussed below:
 Key Performance Indicator (KPI): It is an measurable tool that demonstrate the
efficiency of organization and how it helps in achieving business goals & objectives. KPI
used in multiple level such as high level which focus on overall performance business
operations (Tappura and et.al., 2015). Another level is low-level where manager focus on
departmental performance such as marketing, sales, operations, finance etc. This
technique can be used by manager of Unilever in order to improve performance as well
as resolve financial problem.
 Benchmarking: It is used to measure performance in terms of each unit cost,
productivity, defects etc. Benchmarking helps in analysing internal opportunities which
used to improve performance. Some times organization compare their strategies with
their rival firms. Unilever use this technique to respond their financial problems.
Financial Governance: It is a process of collecting information in order to manage,
monitor or control for the define period of time. Financial governance include financial data,
manage individuate & business performance, control or discloser for the benefits of stakeholders.
Basis Unilever Home Furniture
Financial problems Excessive ad Spending increase
overall cost of product. In result,
it increase selling price which
reduce demand and it
automatically affect the
production as well as profitability.
Another issues is related to the
uneven cash flow which create
Company face the issue
regarding high wastage of
material at the time of
manufacturing products. High
wastage will increase cost as
well as selling price
(Senftlechner and Hiebl, 2015).
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