University of Alberta ORGA 201: Evidence Based Decision Making Report

This report analyzes evidence-based decision-making strategies for the company NewCo, focusing on its operations in the Edmonton market. It emphasizes the importance of evidence in managerial decisions, highlighting the need for companies to adapt, be flexible, and innovate to deliver competitive products and services. The report explores factors such as external environmental factors and intra-organizational elements, along with the need to understand consumer needs, tastes, and preferences through market research. It also discusses the significance of managing global environments, identifying opportunities in international business, and addressing potential threats. The report suggests that NewCo should learn from successful companies like McDonald's and Toyota, and adapt to both global and local market conditions to achieve sustainable outcomes.

Evidence based decision making
In the real-life managerial situation, there are time quick decision s have to be made.
In order to ensure that decisions are to be made in an effective way, the decisions are to be
based on facts. Evidence is something that helps in formulating ideas about the proceedings
of companies. Evidence can be achieved in the form of identification of the external
environmental factors or the intra organizational factors (Cooke et al., 2017). Thus, it is with
the help of evidence that companies should develop their decision-making mechanism.
Evidence based design making has been the main stay of operations of people across various
industries (Shahmoradi, Safadari & Jimma, 2017). It is the aim of companies to identify the
factors with the help of which they can make decisions at brisk rates. There are various
factors that can help in identification of factors that the company can capitalize on with the
help of which they can sustain the activities that can help the company in achievement of
sustainable nature of outcomes that activities with the help of which the company can gain
effectiveness in catering to the needs of the consumers. The aim of NewCo is to provide the
best experiences to its customers with the help of the products and services that they offer in
the market. Hence, it is with the help of identification of core external and environmental
factors that companies can develop solutions that can bolster the competency of companies
with respect to the activities that they will carry out. The aim of companies is to gain
effectiveness in terms of understanding regarding the activities that they have to carry out in
terms of arriving at decisions that can bolster the competencies of the companies.
Evidence is necessary specially when a company is dealing with products or services.
Factors such as identification of the needs of the consumers, identification of the tastes and
preference patterns of the customers, the prices that they would like to purchase their
products in and the issues with the help of which they can cater to the needs of the customers
are some factors that can help the company in achievement of sustainability while they

operate in the industry (Ramya & Ali, 2016). Companies can carry out market research
through primary or secondary research with the help of which the companies can identify the
tastes and preference patterns of the consumers. Thus, it can be said that the aim of NewCo is
to gain effectiveness in operations, by being able to tap into the needs of the consumer
community. This, will not only help meeting the needs of the consumers, but will also help in
developing strategies that that are have more chance at conversion of potential consumers to
actual consumers. The company should survey with the help of which they will not only get
an idea about the general tastes and preferences of the customers but will also identify
important information such as demographics or location of the customers.
Managing Global Environments
With the rise of globalization, it has been found that there are companies who are
looking to expand as a result of need for generation of revenue and other objectives that can
be directly linked to the satiation of the needs of the diverse stakeholder groups associated to
the company. NewCo should be keep on identification of opportunities that arise as a result of
the advent of global business. The company should be able to effectively identify the key
factors that help in bolstering the effectiveness of the companies in terms of gaining success
in international business. The global market not only poses various threats but also puts
various opportunities Infront of companies that aim to grown and expand.
There are countless opportunities that are presented in front of companies who look to
carry international business and serve customers globally. Various opportunities are
presented in the form of low risk high yield investments, companies can gain opportunities to
enter foreign markets (Houweling & Zundert, 2017). Companies can choose foreign direct
investment methods such as franchising or licensing of turnkey operations (Ra 2020). The
latter are the most popular methods that can be used by companies to enter new markets.
NewCo can also look at opportunities coming from the end of cheap labor availability in

certain markets. The companies can choose to come up with solutions for the different
business requirements. Thus, it can be said that there are numerous advantages that are posed
to the operations of the company as a result of the high scope of sustainable outcomes when
an organization plans to reap the advantages of carrying out business at a global level.
NewCo can take inspiration from companies such as McDonald’s, Toyota and others to
identify the best par actives that companies can carry out to sustain oneself in an
internationally challenging environment (Keegan, 2017). Threats can be identified in the
form of internationally challenging business environments that can lead to the development
of hindrances that can bob down the growth of NewCo in the local Canadian Market. Thus,
the company need to adopt to the changing condition of both the global and domestic markets
in order to come up with solutions that helps thus business sustain themselves in the
particular market or area that they are operating in. The aim of companies is to carry out
activities with the help of which they can sustain themselves in the global market and the
local market in which they have been able to establish their business in. Thus, analysis of the
threats and identification of the potential areas of benefits can help the company in gaining
favorable outcomes with the help of which the objectives of the company can be fulfilled and
that can bolster the effectiveness of the company to come up with solutions that can increase
the overall success of the company in accordance with international business.

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