This case study analyzes the challenges faced by Bed Bath & Beyond (BBBY), focusing on the decline in net profit and stock prices. The analysis begins with identifying the core problem and then delves into a SWOT analysis and Porter's Five Forces to understand the internal and external factors affecting the company. The study proposes three feasible decisions: increasing revenue, reducing costs, and fostering innovation. The solutions involve strategic planning, including financial stress tests and strengthening the balance sheet. The document also highlights the importance of a contingency plan, emphasizing the need to prioritize profit improvement and manage potential risks. The student's work provides insights into strategic management, offering a comprehensive framework for addressing the challenges faced by BBBY.