Case Study: HID's Strategic Planning and Goal Setting Analysis

This case study examines HID, a company owning Holiday Inns and hotels, primarily in Australia and Fiji. It analyzes HID's current mission, which focuses on providing medium-priced hotel services in smaller Australian towns, and discusses potential changes, such as expanding into major cities and overseas markets. The analysis explores how HID's mission, strategic goals, and plans might evolve, emphasizing the use of SMART theory and Management By Objectives for setting and achieving goals. The case study also investigates goal-setting behaviors among HID's managers and evaluates the planning and goal-setting activities of Scott Pearl, a marketer for Modern Shed, including how his goals align with effective goal-setting criteria and the benefits of his planning. The case study concludes by referencing relevant academic sources to support its findings.

Management
Principles

Introduction
A brief Summary of HID
• HID owns holiday inns and hotels of several
different types
• They are all in Australian region and one in Fiji
• Define and discuss the vision, mission and
strategic goals of the company
• Case study Analysis

1. a. What is HID’s mission at present?
How may this mission change?
• Mission is defined as being the reason of the
organization for existence
• Offers medium priced hotel service
• Provide service in smaller towns across the
Australia
• Enabling them to master in market since there is
very little scope of competition in the small towns

1.b. How may this mission
of HID change?
• Change in mission
Increase in the
number of hotels
Expand into the
major cities and
overseas
• Target Market
Instead of only
focusing on the
smaller towns, it has
to focus on the major
urban areas outside of
Australia• Pricing Strategy
It have to change its
prices for
accommodation in
order to become
competitive within
strong density areas

2. How do you think HID’s mission,
strategic goals and strategic plans are
likely to be at the end of this planning
session? Why?
• Because of the different managerial opinions and the fact that they are
unable to reach any consensus on the future of hard to identify what
was the end of the meeting.
At the end of the meeting the conclusion is-
• Managers are considering to change the mission in order to reflect
ongoing expansion of the operation of the HID’s.
• For this, SMART theory and Management By Objectives (MBO)
process model could be used
• SMART Theory is used to define every goal
It is because it would help the HID progress forward because it
considers changing.

To implement new
strategies
Managers will
• Set new goals
• Develop an action plan
• Review the progress
• Take effective corrective action if its necessary.
• Conduct appraisal for overall performance
(Kerzner and Kerzner 2017)

3. What goal setting behavior is being used here to
reach agreement among HID’s managers? Do
managers typically disagree or agree about the
direction of their organization?
• Very less goal setting behavior is used here to reach an agreement
about the future of the HID.
• There was a general common opinion among the managers but all the
opinions are been splitted that would lead on to a constructive goal
setting behavior in the next coming meetings.
• The managers typically disagree about few direction and aspects
existing within the company
• If everyone would have agreed then the company would not innovate
and change to a best company.

4. What level of planning and
goal setting does marketer Scott
Pearl perform for Modern Shed?
• Outsources his sales and marketing
activities to the outside contractors
• Acts as the head of the sales department
and virtual marketing of Modern Shed
• Carries out both operational and tactical
planning for the Modern Shed

- Should cover the important result areas
- Should be measurable and specific
- Should be realistic and challenging
- Should have a well defined time-period
- Should be directly linked to rewards
(Barrick, Mount and Li 2013)
The five characteristics of
effective goals are:

5. Do Scott Pearl's goals meet the
criteria of effective goal setting
as discussed in the chapter?
Explain.
• Yes, Scott Pearl's goals meet the criteria of
effective goal setting as discussed in the
chapter.
• His goals do contain some specific sales
targets which are both measurable and specific
• He stated the larger dwellings of Modern Shed
requires to make up 25% of all the sold
products.)

• It was both realistic and challenging
• Modern Shed was very famous with the
people who seek small backyard studios
• He was focusing on the larger sheds of the
company – 12 ft. X 16 ft.

6. What are some of the ways in which Scott
Pearl’s plans and goals benefit Modern Shed
as an organization? Are there potential
downsides to such planning?
• It has helped in building more experiences
• It helped in making networks
• No, there are no potential downsides to
such planning.