Case Study Analysis: D.H.P Stores Inc. Management Principles, Report

This report presents a case study analysis of D.H.P Stores Inc., a Canadian merchandiser, focusing on a credit card campaign that led to internal disputes among marketing, finance, and operations managers. The analysis details the synopsis of the case, symptoms of the problems, and the underlying issues caused by departmental irresponsibility and aggressive criticism from a manager. It explores alternative solutions, such as assigning the campaign solely to the marketing department or more frequent reminders to store managers, and proposes a solution emphasizing constant reminders to prioritize the campaign. The implementation involves the marketing head sending frequent reminders and requesting appraisal reports. The conclusion stresses the complexity of management, the importance of employee sensitivity, and the value of organizational behavior principles to mitigate conflicts. This analysis aims to provide insights into effective management practices within a real-world business scenario.

Running head: MANAGEMENT
MANAGEMENT
Name of the Student
Name of the University
Author note

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EXECUTIVE SUMMARY
The purpose of this report is to make an individual case study assignment regarding
principles of management. The report contains a discussion of the synopsis, symptoms,
problems, causes, alternatives, proposed solution and implementation of a particular case
study of management. The report concludes with the fact that managing employees in a
workplace is cumbersome. It is recommended that the concept of organizational behavior and
responsibility must be introduced in every workplace to minimize organizational disharmony.

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Table of Contents
Introduction................................................................................................................................3
Synopsis.................................................................................................................................3
Symptoms...............................................................................................................................3
Problems.................................................................................................................................3
Causes....................................................................................................................................4
Alternatives............................................................................................................................4
Proposed Solution..................................................................................................................5
Implementation......................................................................................................................5
Conclusion..................................................................................................................................5

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Introduction
Principles of management can be defined as certain guidelines, which must be
followed by the managers in the course of making any management related activity
successful. This report outlines the fact to make an individual assignment of a particular case
study of management. A brief discussion of the synopsis, symptoms, problems, causes,
alternatives, proposed solutions and implementation of the case study has been attempted in
this report.
Synopsis
The case study deals with a renowned Canadian merchandiser of consumer products-
D.H.P Stores Inc, Recently, D.H.P Stores Inc has launched a credit card campaign to induce
the buyers to buy more consumer goods. Unfortunately, this had created a dispute among the
top-level marketing, finance and operations managers of the company. The task was later
segregated among the finance, marketing and operations departments. However, later it was
not implemented due to the employee’s irresponsible attitude. The official in charge reacted
audaciously to the above waywardness, which further made the situation critical and the Vice
President had to intervene.
Symptoms
The symptoms of the problem can be detected at the time of the executive committee
meeting, where the proposal was being discussed by the President and the Vice-Presidents.
There was a subtle disagreement regarding the departmental implementations of the
aforementioned credit card campaign.

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Problems
The first problem was after the meeting was held; the departments failed to keep up
with their assigned tasks. As a result, the promotion of the credit card facility stood at a
standstill. The second problem was the aggressive criticism of the store managers by Ray
Patton. After this, the store managers had become seriously upset and the situation turned
critical.
Causes
The cause of the problem was the inactiveness and irresponsibility of the departmental
managers. They did not perform their task with the necessary zeal and eagerness. The
conduct of Ray Patton is also worth mentionable. Mr. Patton was unnecessarily inconsiderate
and brash in his criticism of the failure of the store managers.
Alternatives
 The problem of departmental implementation of the campaign task- The
campaign could have been allocated solely to the marketing department.
Advantage- Effectiveness in the application of the campaign. Disadvantage-
Over burden on the marketing department.
 The problem of the inactiveness of the store managers- The store managers
should have been further advised and reminded of their duty on a frequent
basis. Advantage- The campaign would have become top priority of the store
managers. Disadvantage- The urgency of the other important tasks would have
faded in comparison.
 The problem of the audacious conduct of Mr. Ray Patton – Mr. Patton would
have been patient in his criticism. Advantage- The disappointment of the store
managers would have been avoided. Disadvantage- The store managers would
further have taken advantage of the leniency of Mr. Patton.

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Proposed Solution
The best solution would have been to constantly remind the store managers of their
upcoming responsibility. It is the best solution because it would have efficiently captured the
interest of the managers to become their top priority.
Implementation
The above strategy can be implemented by the marketing departmental head by
frequently sending a reminder and asking for an appraisal report regarding the credit card
campaign from the store managers. This would have created urgency in the minds of the store
managers to follow up the task.
Conclusion
Conclusively, from the above analysis, it is evident that management is a tricky task.
Human beings are complex creatures. In a workplace every employees have to dealt with
sensitiveness and consideration. The employees are the revenue-earning source of an
organization. Therefore, their sentiments must be properly valued. The principles of
organizational behavior can be introduced and adopted by the organizations to mitigate
conflicts and disputes.