This case study analyzes the organizational change project at Lakeland Wonders, a 94-year-old family company, focusing on the strategies implemented by CEO Cheryl Hailstrom to modernize the business and expand its market reach. The analysis examines the reasons behind the changes, including the need to compete in a larger market, reduce operating costs, and secure contracts with major retailers like Bull's Eye Stores. It evaluates the appropriateness of Cheryl's change approach, considering the Burnes and Lewin's change management models, and identifies gaps in her strategy, such as insufficient consideration of employee resistance and lack of clear communication. The study proposes alternative change management strategies, emphasizing the importance of stakeholder engagement, addressing resistance, and implementing a more comprehensive approach that aligns with the company's values and norms. It also explores the need for a psychological shift among stakeholders, communication of the vision, and the use of reward systems to involve employees in the change process.
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