Analysis of Social Media Policies in Workplace Communication

This report analyzes the impact of social media on workplace communication, focusing on the challenges and opportunities it presents. The report begins by addressing the key issues related to social media use in the workplace, such as employee distractions and the difficulty of measuring campaign effectiveness. It then explores the advantages of social media for marketing, customer service, and brand building. The report emphasizes the importance of social media interaction in creating brand awareness, generating leads, and fostering customer loyalty. It suggests strategies for companies to leverage social media, including creating engaging content, using customer feedback, and building relationships with influencers. The report concludes by highlighting the need for companies to develop and implement social media policies to effectively manage their online presence and achieve their business goals. The report also includes references to various academic sources to support its analysis.

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Name of the Student
Name of the University
Author Note

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Question 1
A key issue for Sunshineworries the growth of social media policies in the workplace. There are
various challenged posed by the social media tools in the workplace (Batrinca and Treleaven
2015). There is forever something disturbing the employees from the real work. The employees
tend to over use the social media and end up browsing Facebook or Instagram or Twitter for a
living. It is not simple to map social media campaign on Facebook straight, because there are for
all time distraction that makes the employees procrastinate. The issue of using social media in
the workplace is rapidly growing hampering the personal lives of the employees as well as the
professional life. It is not easy to keep the track of social media goals by looking into the budget
spent. Also in the era of huge competition, it is hard to find the image and identity in the social
media platform where the younger generation has a great degree of knowledge and skill. Lack of
traditional ways of communication is that it was difficult to target the audience and difficult to
market and advertise campaigns and products. It did not provide much information about the
brand or product (Dolan et al. 2016). However, it did not cost the company with huge money for
marketing the products but the social media tools have greater advantage to each to the target
customers and improve their customer service by constantly taking review from them on the
social media platform.
Question 2
Social media platform are the largest network that where anyone can reach out to anybody
anywhere in the world (Hamilton, Kaltcheva and Rohm 2016). Therefore, nowadays brands use
the social media platform to target their audience and launch marketing campaigns and advertise
their products which rapidly gets viral on the social media. The comment of the customers is it

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good or bad has a positive or negative impact on the product of the brand or the organization. If
the customer tends to like the product or service of the brand, they tend to recommend it to their
friends or family which have a positive impact on the reputation of the brand and helps in
advertising of the company. While if they tend to do not like the service or are not satisfied with
the product they tend to complain on the social media which has a drastic effect on the image of
the organization. The people who are not the customers or are the audiences tend to have a
negative effect on the status on the company. Therefore, it can be seen in a broader sense by the
unintended audience and all are encouraged to try out the products of the organization and give a
feedback or review on the social media network to improve or work on the service of the
organization which is the best method to give the brand a voice in the conversation and online
reputation.
Question 3
A company should consider social media interaction in its social media policy as it creates brand
awareness, gains leads and develops relations with possible customers. The only platform, an
organization can actively interact with customers is on Twitter which is the godfather of all
social media platforms. The company must avoid selling and keep to the voice of the brand
consistent. The brand will be benefited by just engaging with people who will be seeing the logo
and name and experience a positive response and get many followers out of it. Twitter has the
benefit over other major social media networks in terms feasibility of searching and arriving at
individuals. Social media interaction is significant as it lets the customer to know that the
company cares. Twitter has become one of the largest social media platforms to connect
businesses with the customers. Twitter provides the user the capability to like different genre of
tweets. Most of the times when the customers want to spread out to a business; they use the

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twitter handle of the business in their tweet followed by a message. Social media interaction
increases customer loyalty and spreads word of mouth (Godey et al. 2016). Customers end to
love positive interactions with variety of brands on different social media platforms. Therefore
social media interaction should be included in the social media policy of the organization to
improve the experience of the customer. By having an authentic voice of social media, it
motivates people to react and discuss about the brand positively.
Question 4
Sunshine 100 should use quite a few social media marketing strategies to go form selling
business with huge number of followers. They should let their target audience do the talking,
they should create advertisement that highlights reviews and feedbacks from customer about
their products and services. The customer feedback and visible social media interaction will
provide enough social proof to attract people. Therefore social media platform acts as a mean to
sell more products and generate more needs. It is finally about building awareness, boosting
brand engagement, providing customer service, generating new leads, grow profits and listening
to discussions about the brands.The organization should include social proof in the Facebook
advertisement and seize the online and offline community of Instagram. The company should
also try to build relationship with non-traditional influencers (Hudson et al. 2015). The social
media platform must be used in a way to unite their customers and unintended audience and
make a safe place for them to communicate with each other. It should run different types of
contests and campaigns that would encourage the target audience to engage with the brand.The
purpose of the strategy is to focus on building a community on social media and not just gaining
followers and integrating the brand messaging and core principles in the social channel. The
social media platform gives the customers a seamless shopping experience all the way through. It

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should come up with different ways to set the brand apart on social media and experiment with
social media advertisement.

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References
Batrinca, B. and Treleaven, P.C., 2015. Social media analytics: a survey of techniques, tools and
platforms. Ai & Society, 30(1), pp.89-116.
Dolan, R., Conduit, J., Fahy, J. and Goodman, S., 2016. Social media engagement behaviour: a
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ttendees. Tourism Management, 47, pp.68-76.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R., 2016.
Social media marketing efforts of luxury brands: Influence on brand equity and consumer
behavior. Journal of business research, 69(12), pp.5833-5841.
Hamilton, M., Kaltcheva, V.D. and Rohm, A.J., 2016. Social media and value creation: The role
of interaction satisfaction and interaction immersion. Journal of Interactive Marketing, 36,
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Hudson, S., Roth, M.S., Madden, T.J. and Hudson, R., 2015. The effects of social media on
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attendees
Tsou, M.H., 2015. Research challenges and opportunities in mapping social media and Big
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Varis, P. and Blommaert, J., 2015. Conviviality and collectives on social media: Virality,
memes, and new social structures. Multilingual Margins: A journal of multilingualism from the
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Wamba, S.F. and Carter, L., 2016. Social media tools adoption and use by SMEs: An empirical
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