This report provides an overview of managerial communication and its importance in organizations. It evaluates the group behavioral approach and administrative management theory, highlighting the principles of administrative management for effective communication. The report also discusses the three layers of a strategic model for management communication (outer, middle, and inner layers) and addresses communication contingencies like diversity and competitive advantages. The role of technology in new business plans is examined, emphasizing the need for organizations to adapt to technological changes for faster production. Finally, the report recommends the Multi-Step flow theory for improved communication management and suggests sharing information with followers to achieve success in new product lines. Desklib offers a platform to explore similar solved assignments and study materials.