Business Communication Case Study: Improving Efficiency and Management

This case study examines a business communication problem where inefficient letter sorting results from poor communication between management levels and employees. The study highlights the lack of a clear communication network, leading to missed opportunities for feedback and employee involvement. To address these issues, the case proposes a new approach involving all levels of management and staff to identify problems and solutions collaboratively. An improvement plan is suggested, emphasizing open communication, employee recognition, and regular feedback mechanisms such as surveys and employee meetings. The implementation of the plan requires a commitment to transparency and the use of feedback to refine strategies, ultimately aiming to enhance efficiency and employee satisfaction. The case references key texts on organizational communication and the Nordic model, supporting the proposed solutions.

Running Head: BUSINESS COMMUNICATION CASE
Business Communication Case
Name of the Student
Name of the University
Author Note

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In this case study, the main communication problem in this case is the absence of managers and
union representatives when planning a new program to improve the efficiency of letter sorting.
Communication Issues
Lower post-production is consistently sorted and not segment and postponed or accidentally
delivered. The overall production and volume of letter returns that are not acceptable are largely
the result of impoverished to poor communication between floor, middle and upper management
and the groups that interact with production.
 Machine execution was low quality, and the conservation team remained uninformed.
 Responding to increasing customer complaints, management called on middle
management executives but failed to invite floor managers into the process. They missed
the opportunity to hear directly from senior manager in the midst of production and chaos
in the work area.
 Response for fear of joining the Union; Teams work without understanding what they are
doing right or wrong in their work
The lack of communication network gives management the opportunity to talk straight with
managers and employees, who directly involve them in the design and operation of development
plans, to find out about difficulties for employees and the procedures they use. It is also a missed
chance to gather thoughts and solutions directly from the workers (Engelstad el at., 2017).
Implementing an Improvement Plan
To implement a new upgrading plan, executives must take a truly new approach:

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 Meet all hands with all stages of management and field staff as "beginners" to inform all
statistics and current objectives for operations. Arrange the team from the bottom up to
classify problem parts and resolutions. Line and middle supervisors report up to the
CEO.
 A further meeting of all parties announces to everyone the plan to start the improvement
plan. Plan a party to make the whole event positive and interesting.
 Top and middle executives then develop strategies and plan communication with
superiors and employees. Adjustments and modifications to the feedback are carried out
before the plan is implemented.
Effective Program Implementation
Effective program application depends on the extension of open and apparent communication.
Staffs must be aware of improved performance and must be given public appreciation and praise.
Growth and milestones must be installed in restrooms and public areas. Fixed employee
meetings and aids such as surveys collect feedback and achievement or difficulties as the plan
developments. Finally, employees must receive results reviews that celebrate their success or
function as feedback and improvement tools (Shockley-Zalabak, 2014).

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Reference
Engelstad, F., Larsen, H., Rogstad, J., & Steen-Johnsen, K. (Eds.). (2017). Institutional Change
in the Public Sphere: Views on the Nordic Model. Walter de Gruyter GmbH & Co KG.
Shockley-Zalabak, P. (2014). Fundamentals of organizational communication. Upper Saddle
River, NJ: Pearson.