This assignment analyzes Johnson & Johnson's (J&J) social media strategy, focusing on improvements and alignment with business objectives. The analysis suggests enhancing J&J's presence on platforms like YouTube, Facebook, and Twitter by creating engaging content, promoting products, and fostering customer interaction. It highlights the importance of addressing health and lifestyle issues, utilizing social media influencers, and establishing dedicated teams for content creation and customer service. The analysis also emphasizes integrating social media objectives with overall business goals through targeted marketing, promotional activities, and leveraging social media for information gathering and new product launches. The assignment references academic sources to support the proposed strategies for effective social media management.