University: J&J Social Media Strategy Case Study Analysis, Semester 1

This assignment analyzes Johnson & Johnson's (J&J) social media strategy, focusing on improvements and alignment with business objectives. The analysis suggests enhancing J&J's presence on platforms like YouTube, Facebook, and Twitter by creating engaging content, promoting products, and fostering customer interaction. It highlights the importance of addressing health and lifestyle issues, utilizing social media influencers, and establishing dedicated teams for content creation and customer service. The analysis also emphasizes integrating social media objectives with overall business goals through targeted marketing, promotional activities, and leveraging social media for information gathering and new product launches. The assignment references academic sources to support the proposed strategies for effective social media management.

Running head: A CASE STUDY IN MANAGEMENT COMMUNICATIONS.
Topic: A CASE ANALYSIS APPROACH TO MANAGEMNET COMMUNICATIONS.
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1EFFECTIVE MANAGEMENT COMMUNICATION USING SOCIAL MEDIA.
Case study 7.2
Social media strategy of Johnson and Johnson’s
Johnson & Johnson should increase its presence on social media. JNJ should increase
quality content on its YouTube channel, which is related to current health and lifestyle issues,
with a focus on promoting better health and fitness for individuals. It should also showcase its
product portfolio, highlighting their health benefits. Moving forward, JNJ should also focus
on its Facebook and Twitter handles. Since social media is the biggest platform for promoting
the brand and its products, the company must focus on providing up-to-date information on
new product launches, advertisements and promotional activities (Scott, 2015). The three
twitter handles operated by the company should be assigned to teams who would post
relevant information and vigorously promote the brand name. The Facebook page must be
more professionally managed by designated teams consisting of professional social media
analysts.
The company can utilize social media for promoting its products. It should also focus
on highlighting current health trends and must incorporate these trends into its social media
marketing plans. The company should also engage social media influencers, who are engaged
in influencing public opinion online. These professionals influence public opinion and by
engaging them in reviewing its products online and promoting these products, the company
stands to gain a big footing in the social media sphere.
Using social media, the company can focus on specific goals like customer service
satisfaction, here customers can directly post messages in its Twitter account, and they can
also use the company’s Facebook page to lodge any grievance that they might have, JNJ must
be proactive in responding to them. The company can also use experts’ opinion, from outside
resources, by proactively using social media platforms (Ashley & Tuten, 2015). The social
media handles can be effectively used as information gathering channels to provide better
business insights. The social media platform can be an essential tool to gather suggestions
from its customers and outside experts. Social media can also be better used to promote and
advertise new product launches and promotional offers of the company.

2EFFECTIVE MANAGEMENT COMMUNICATION USING SOCIAL MEDIA.
Reference:
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology &
Marketing, 32(1), 15-27.
Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online
video, mobile applications, blogs, news releases, and viral marketing to reach buyers
directly. John Wiley & Sons.