This report examines the critical role of social media policies in management communication, using a case study of Sunshine 100 Company. The report highlights the need for clear policies to govern employee social media usage, addressing issues such as boundary conflicts and interruptions caused by misuse. It discusses the impact of employee actions on the company's reputation and the importance of a proactive communication strategy. The report analyzes the negative impacts of personal opinions on an organization and emphasizes the need for clear guidelines, disciplinary measures, and effective training. A communication strategy is proposed, outlining key messages, desired outcomes, and frequency of communication to improve the communication culture within the organization. The conclusion stresses the importance of effective policies, proper communication, and employee training to ensure responsible social media usage and prevent future incidents. The report references relevant literature to support its arguments and provides a comprehensive analysis of the topic.
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