University Course: Management and Companies in Global Environment

This report examines management and companies within the context of a global environment. The first section focuses on globalization and national culture differences, exploring factors influencing globalization, various cultural frameworks, and expert perspectives. The second section delves into enterprise culture and management, covering change processes, cultural dimensions, determinants, types, and propagation. The report analyzes the impact of these factors on companies like Woolworths, highlighting challenges and strategies in a globalized market. The conclusion synthesizes the findings, emphasizing the importance of adapting management practices to navigate cultural differences and foster strong enterprise cultures for success in the global business landscape. The report is a comprehensive analysis of the interplay between management, culture, and globalization.

Running head: MANAGEMENT AND COMPANIES IN A GLOBAL ENVIRONMENT
MANAGEMENT AND COMPANIES IN A GLOBAL ENVIRONMENT
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1MANAGEMENT AND COMPANIES IN A GLOBAL ENVIRONMENT
Executive Summary
This assignment focuses on the study of management and companies in the global environment.
The first lecture focuses on the nature of globalization and national culture differences. The
topics that are discussed in this lecture includes the factors influencing globalization, differences
in national culture, different expert views on globalisation, different framework of national
culture. The second lecture highlights on the enterprise culture and management. This segment
provides an overview on the process of change, seven dimensions, determinants, types and
promulgation of enterprise culture. The method by which an employee learns organization
culture is also explained in this section.

2MANAGEMENT AND COMPANIES IN A GLOBAL ENVIRONMENT
Table of Contents
E learning activities.........................................................................................................................3
Week 2: Activity 1- The globalization nature – national culture................................................3
Week 3: Activity 2- Enterprise culture and management............................................................5
Conclusion...................................................................................................................................6
References........................................................................................................................................7

3MANAGEMENT AND COMPANIES IN A GLOBAL ENVIRONMENT
E learning activities
Week 2: Activity 1- The globalization nature – national culture
Section 1
According to (Crane and Matten 2016), globalization impacts every business
organizations mainly that operates internationally. Few factors that impact globalization include-
cultural, legal political and economic. Divergent culture of the nations influences globalization.
Regional trade agreements also determine the scope of globalization. Faster overpriced
communication provided by ICTs also influences the cultural boundaries. For example, one of
the biggest candy producers, Ganong Brothers free trade agreements with other countries creates
numerous difficulties in their business operations owing to different national cultures. Similarly,
another enterprise named Rio Tinto’s present business operations including poor conditions of
laborforce, work instability etc also focuses on the adverse influence of globalization on the
company. Rise in growth of trade is one of the economic factors that impacts globalization. Even
the political issues arising within the countries also influence the globalization.
It has been stated by Cook (2017) that, differences in national culture plays vital role in
the international business management. Cross cultural failures might happen often in mergers,
joint ventures, alliances etc. Different cultural aspects between the countries impact the
behaviors of consumers, employees and management of an enterprise. For example, as US
culture value is different from that of alternate value, it impacts on the business in various
aspects. Suppose, in US culture value, hard work mainly leads to accomplishment of objectives
while in alternate value, hard work is not prerequisite to success. This in turn impacts on the
motivation and reward of workers. Additionally, divergence in US culture value and alternate

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value on honoring of commitment also affects negotiation between the enterprises. Furthermore,
difference in culture value between US and alternate nations on effective management of time
also influences long and short term planning. Besides this, these nations difference in culture
value relating to primary obligation of people impacts on employment of the nation. There are
some factors that lead to globalization trend such as- business expansion, pressure from
industrialized nation, business methods, improvement in communication etc. Some experts have
provided different views on globalisation. Pankaj Ghemawat views reflect that economic and
national integration leads to semi- globalisation. Anthony also given the views that globalisation
influences performance of capital market and affects personal lives. James Shikwat views that
globalization as trade and not aid. Even the cultural approaches of Australia and New Zealand
affect the enterprise. Hofstede approach presents five dimensions of national culture involving-
time orientation, power distance, uncertainty avoidance, quantity and quality of life and
individualism vs collectivism that distinguishes between the category of people and enterprises
(Minkov and Hofstede 2012). Also, Trompenaars approach focuses on seven dimensions of
culture including- universalism vs particularism, individualism vs communitarians, internal vs
external, specific vs diffuse, neutral vs emotional, sequential vs synchronic.
Section 2
Woolworths being one of the successful companies around the world also faced huge
competition due to globalisation. In this wake of increased competition as well as globalization,
it has been seen that this company has taken the decision to liquidate the physical assets and
mainly concentrate on online retail operations. Moreover, difference in national culture also
impacts the operations of Woolworths. The employees coming from abroad are facing difficulty
to adjust with this nation’s culture, which in turn creates conflict within the business. Thus, being

5MANAGEMENT AND COMPANIES IN A GLOBAL ENVIRONMENT
one if the customers of this company, I have observed that Woolsworth faces few difficulties
owing to globalisation and different nation’s cultures.
Week 3: Activity 2- Enterprise culture and management
Section 1
Enterprise culture mainly involves different values that contribute to social business
environment. Culture within the organization refers to beliefs as well as behaviors which
determine the way enterprise’s management and workers interact outside the business
transactions (Cook 2017). The given culture highlights on the changing enterprise culture of IBM
integrated by Grestner (CEO of IBM) has led to numerous issues including- outmode practice,
high approach of cost etc. Owing to these issues, Grestner has implemented effective strategy in
integrating change within IBM culture (Bolton, Brunnermeier and Veldkamp 2012). This in turn
leads to end of liberal policies that inspire work and thereby the workers are now forced to give
efficient service to their consumers. Additionally, it has also brough about change in customer’s
attire over the years. Gerstners also led to huge revolution for change and also created
transformation condition. It has been cited by Nongo and Ikyanyon (2012) that, there are seven
dimensions of enterprise culture including- aggressiveness, people orientation, team orientation,
outcome orientation, innovation, stability and attention to detail. All these dimensions of culture
facilitate to differentiate between the cultures of the organization. Enterprise culture is also
determined in four ways, involving- intensity of enterprise culture, size of entity, age of
enterprise and workers turnover. Eccles, Ioannou and Serafeim (2012) cited that strong culture
have higher influence on employees, increase commitment of employees, creates key values and
leads to high enterprise performance. When an enterprise has strong culture, it mainly keeps its
employees passionately engaged focused and engaged. This in turn helps to improve the

6MANAGEMENT AND COMPANIES IN A GLOBAL ENVIRONMENT
financial performance of the enterprise and increases its growth. Moreover, culture is also
promulgated among the employees through different stories, language, material symbol and
rituals. The decisions taken by the management of organization regarding planning, organizing,
leading and control is also affected by culture.
Section 2
From my own experience, it has been observed that enterprise culture also influences the
performance of Woolworths. As this company has strong enterprise culture, it increases it
productivity and improves the work environment. Since all the employees agrees with this
business culture, it enhances their efficiency and performance in job. The managers of this
organization motivate the employees and builds good relationship with them. This in turn creates
open culture and thereby attracts more workers in business.
Conclusion
It is evident from the above study that the management of the enterprises changes its
business practices while operating in the global environment. The first activity reflects that
national culture differences affect the management operations of the organizations. As
globalization has been influencing the enterprises, proper implementation of strategies helps to
overcome these challenges. Moreover, various framework also provides a view on this difference
in cultures. The second activity highlights that the enterprise culture has also changed over the
last few years. The management of the organization should adopt proper strategy to create strong
culture within the organizations. Hence, this will help the enterprise to achieve success in the
business operations.

7MANAGEMENT AND COMPANIES IN A GLOBAL ENVIRONMENT
References
Binder, J., 2016. Global project management: communication, collaboration and management
across borders. Routledge.
Bolton, P., Brunnermeier, M.K. and Veldkamp, L., 2012. Leadership, coordination, and
corporate culture. Review of Economic Studies, 80(2), pp.512-537.
Cook, N., 2017. Enterprise 2.0: How social software will change the future of work. Routledge.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Eccles, R.G., Ioannou, I. and Serafeim, G., 2012. The impact of a corporate culture of
sustainability on corporate behavior and performance.
Lasserre, P., 2017. Global strategic management. Palgrave.
Minkov, M. and Hofstede, G., 2012. Hofstede’s fifth dimension: New evidence from the World
Values Survey. Journal of cross-cultural psychology, 43(1), pp.3-14.
Nongo, E.S. and Ikyanyon, D.N., 2012. The influence of corporate culture on employee
commitment to the organization. International Journal of Business and Management, 7(22),
p.21.