Critical Theory Application: Burberry and Post-structuralism Analysis

This report delves into the application of Critical Theory, particularly post-structuralism, within the context of Burberry's business management. The analysis begins with an introduction to post-structuralism as a critical theory, contrasting it with structuralism, and outlining its relevance to organizational management. The report explores the connection between post-structuralism and Critical Management Studies (CMS), highlighting how this theory can be used to analyze the structure of a company like Burberry. The main body discusses the practical application of post-structuralism within Burberry, including its potential to improve leadership, foster innovation, and build effective employee relationships. It also considers the potential drawbacks of not applying the theory effectively. Recommendations are provided for Burberry to enhance its organizational structure, coordinate activities, and utilize the theory effectively. The report concludes with a reflection on the learning experience and the research process. The report emphasizes the importance of planning, continuous monitoring, and adapting to maintain business success. The report includes references to academic sources that support the analysis.

BUSINESS MANAGEMENT

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
1- Chosen Critical theory and Critical management studies ......................................................3
2- Used and and applied...............................................................................................................4
3-Application of CT with company and recommendations.........................................................5
PART 2- REFLECTION .................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business management refers to the discipline devoted to organising, analysing and
planning various types of business operation (Business Management, 2019). Burberry is British
Luxury fashion house being headquartered in London, England that provide wide variety of
clothing products. Present report will explain what is Post structuralism and how it link with the
organisation management and will explain with reflection.
MAIN BODY
PART 1
1- Chosen Critical theory and Critical management studies
Post structuralism is the critical theory that is the literary and philosophical work that
both reject upon and build upon ideas with structuralism which is the general theory of culture
and methodology. It implies with elements of human culture must be understood by the way of
relationship to a broader system. Through this critical theory all present different critiques of
above mentioned structuralism, common themes among them include the rejection of self
adequacy of structuralism as well as the interrogation of binary opposition that helps in
constitutes its structure.
In simple words it states concentrating on moment when imposing meaning in a space
that is no longer, defined by shared agreement that is social over the structure of meaning. It
attempts to explain with how it come about filling those gap in knowledge and coming to
holding the same. (Easthope,2019) Like structuralism, this theory identifies a way of theorizing
that belongs equally to theory that is being literally (which is the systematic study of texts),
philosophy ( the study of how thought work). The starting point of this critical theory vision with
significance and language. Most post structuralist thinkers initially sought to establish new
concept in area to describe their novel way of thinking process. Of the figures commonly named
with post structuralist, some are more likely to be aligned than others with post structuralism.
The selection of more of numbers and figures follows up with concerns with the significance, by
ethical and philosophical issues, to critique which is being social. Disagreements among the post
structuralist critical theory relates with the degree to which instability, ambiguity and chance
should be meet when having issues of knowledge, meaning and ethics and subjectivity. It build
on the insight on structuralism which is the approach that identifies patterns in arrangement that
are being social and language which is being notable and holds all explanation to be fluid

rather than predictable and universal. This critical theory believes that language is the key when
reaching to explain social world. It is being argued that is no realness outside to the language
being used (Dillet,2017).
It is being related with Critical management studies as it relates with the structure that is
being overlooked and ignored by the Burberry. It leads to explain the management of company
to take several steps to reduce with flaws and errors which are imbibe in the structure of the
company and solving the same for sustaining business growth in changing and challenging
business environment and support the business dynamics. Critical management studies explain
with loose but expensive grouping of theoretically informed and knowing management,
organisation and business critiques which is being based originally in a perspective of critical
theory of Post Structuralism (Berbary, 2017). It explains with the ideas about the members of
burr berry and their relationship with the concept of organisation. These both are related in
manner as it lays down structure the company needs to follow which should not be ignored and
which helps in getting competitive advantage and support business growth.
2- Used and and applied
Post structuralism can be used and applied in business of Burberry as it is the style of
critical reasoning that helps in focusing on the moment of ambiguity that helps in getting more
than one meaning for the structural system. It is the way of identifying and knowing the choices
which are being ethical that makes in overcoming the ambiguity and move from indeterminacy
to constantly efforts to understand, shape and interpret the success of the company. This c an be
used and applied in manner which helps in effective adoption of leadership style leading to
effective decision making process (Calkivik, 2017). This can be used as it will lead to invite the
innovative ideas and creativity in the workplace which will lead to reject and build upon
structuralism and support the above mentioned theory. This can be used and applied in business
as it will leads to deriving of culture which is being stress free and fun loving that takes out the
maximum of individual capabilities and serving the activities and task with more of efficiency
and effectiveness. It helps in building up of effective relationship with employer and employee
of the company, which leads with assessment and addressing of queries and problems being
faced by the individuals in the company.

However, if the post structuralism theory can not be applied in the management then it
might leads with non productivity at the workplace. It will in turn result in loss of various
business opportunity to earn revenue and serve with the motive of the company.
But, if there is proper implementation of the theory than it result in deriving of
individuals and employees patience, commitment towards their work which in turn helps with
company to get support in challenging business environment and accounts to growth of
business.
However, it states that management needs to have some control and not lead to have the
structure which is being entirely flexible. It will thus leads with employees casual attitude
towards there activities and task and might affect the functioning of business in negative and
unfavourable manner (Poster, 2019).
By having this it will lead to effective team building that supports with coordination at
the workplace and removing of harsh structure and making the operations of business with
fluidity and eliminating various barriers which are being associated with the post structuralism.
It helps the business and management in effective communication of messages and
removing of difficulties associated with the same . It helps in getting and knowing what needs to
be done. It leads with lot of bureaucracy that must be managed. This helps with proper
alignment of individuals with goals and objectives of business, hence forth leads to develop the
understanding of individual towards there role and responsibility as what can be done better in
getting there task and activities to achieve the targets of business. It helps with effective
reporting system that provides individual at the workplace with the clarity of what needs to be
communicated to whom, which leads with success. (Barry, 2020)
3-Application of CT with company and recommendations
The chosen critical theory of Post structuralism can be applied to Burberry as it helps in
facilitating coordination of activities and task of enterprise. It lays down the pattern of formal
relationship and duties among the individuals at varied position. Company leading to have
effective post structuralism leads to sustain and retain its talented and qualified employees
which helps in taking the Operations of Burberry to next level (Turner, 2017). It helps in
building with positive and favourable brand image. This can be used in manner where activities
and task will account to become more rationale, predictable and stable in nature. It is can be
applied as it helps Burberry to alignment of its employees and people with that of desired targets

that increase with the sales revenue and increase in the profitability margins of the company.
This can be used in manner which result in Burberry to effective and efficient allocation
of resource and utilisation of the same in fruitful manner. The CT can be applied in the company
as it helps in removing of bias and favouritism which leads with equality at the workplace and
leads the company to maintain its goodwill in the market (Thomassen, 2017). This can be
applied by company as it help in getting the competitive advantage over the rivalries and
winning in marketplace
However, if it is being not applied in the company then it may result in loss of originality
and creativity because of the rigid determination of responsibility and duties in the organisation.
It is being also found out that very often the fixed relationship and line of authority seems to be
flexible and difficult to adjust with the needs which are being changing. It when not applied in
favourable manner result in Interpersonal communication which may be slowed as a outcome of
strict adherence to formal communication line.
Recommendations-
1. It is being recommended to Burberry that changes should be made on constant basis
which will support to have robust organisational structure, to encounter with success of
the company.
2. Its is being recommended that there should be proper coordination of activities that leads
with having proper implementation of critical theory of post structuralism .
3. It is being recommended that company should recruit and employee individuals who fit
into the structure of company and suggest innovative and creativity ways of company and
suggest ways for better post structuralism (Khan and Wenman, 2017).
4. It is being recommended that Burberry should constantly monitor its policies and
regulation regarding the structure of company as it will helps in facing down of various
challenges and support the business dynamics of the company.
5. It is recommended on the end of company to imply with decentralising strategy where
decision making is not on the part of its key managerial personnel, but also on part of
employees who are being dedicated, committed towards the business operations of
Burberry.

6. It is being lastly recommended that company needs to imply with proper planning
process for achievement of goals that supports with the growth of company and leads to
success.
PART 2- REFLECTION
These project has led to enhancement of my knowledge level. I have developed
understanding of various concepts and ideas which are being related that with critical theory of
post structuralism. I have prepared this project with the helps of various articles, websites, books
and journals that has helped me with doing by constructive research (Cathro, O’Kane and
Gilbertson, 2017). I have chosen this critical theory as it led me to understanding of wide
concept of post structuralism. I has chosen this as I felt this is most considerable and will help in
making my research a successful one. I have taken Burberry as my company as it was easy to
relate the theory with it. The project has led me to understand how effectively time can be
managed to undertake the research. It has increased with my research skill. It has led me to
learn what data can be used to make the research highly attractive

CONCLUSION
From the above report it is being concluded that management for business requires lot of
planning. It requires continuous monitoring, which if not done will leads to failure of business. It
has led to understanding of what is Post structuralism critical theory and its connection with
business in wider sense. It is being lastly concluded with reflection that states personal
experience.

REFERENCES
Books and Journals
Easthope, A., 2019. British post-structuralism: since 1968. Routledge.
Dillet, B., 2017. What is poststructuralism?. Political Studies Review. 15(4), pp.516-527.
Berbary, L.A., 2017. Thinking through post-structuralism in leisure studies: A detour around
“proper” humanist knowledges. In The Palgrave handbook of leisure theory (pp. 719-
741). Palgrave Macmillan, London.
Calkivik, A., 2017. Poststructuralism and postmodernism in international relations. In Oxford
Research Encyclopedia of International Studies.
Poster, M., 2019. Critical theory and poststructuralism: In search of a context. Cornell
University Press.
Barry, P., 2020. Post-structuralism and deconstruction. In Beginning theory (fourth edition).
Manchester University Press.
Thomassen, L., 2017. Poststructuralism and Representation. Political Studies Review. 15(4).
pp.539-550.
Turner, B., 2017. Ideology and post-structuralism after Bernard Stiegler. Journal of Political
Ideologies. 22(1). pp.92-110.
Khan, G. and Wenman, M., 2017. The politics of poststructuralism today. Political Studies
Review. 15(4). pp.513-515.
Cathro, V., O’Kane, P. and Gilbertson, D., 2017. Assessing reflection. Education+ Training.
Online
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