MNG81001 Assignment 4: CSR Report for Nestle Company

This report provides an in-depth analysis of Nestle's Corporate Social Responsibility (CSR) activities. It begins with an introduction to CSR and corporate communication, highlighting the importance of ethical behavior and stakeholder engagement. The report then evaluates Nestle's CSR initiatives, including environmental programs, consumer responsibility efforts, and community involvement, using data from CSR reports and websites. It assesses the company's 'green' practices and rankings. The analysis further examines how Nestle communicates its CSR efforts, addressing issues such as sustainable water use and marketing controversies. The report delves into instances where Nestle's actions have not aligned with its stated commitments, discussing the lack of dialogue and specific cases from the Sydney Morning Herald and Corporate Watch. It also explores the dangers of 'empty boasting' and the impact of corporate scandals, including issues related to child labor, melamine contamination, and misleading advertising. The conclusion summarizes the findings, and recommendations are provided to improve Nestle's CSR performance and transparency.

Running Head: MANAGEMENT 0
Management
(Student Name)

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Table of Contents
1. Introduction..............................................................................................................................2
2. Evaluation and Analysis of the company’s CSR activities......................................................2
Table 2.1: How ‘green’ is my company.......................................................................................2
Table 2.2: Attributes of the CSR report.......................................................................................4
3. Communicating About CSR.....................................................................................................7
2.1. Issues.................................................................................................................................7
4 The Lack of Dialogue...............................................................................................................8
Introduction..................................................................................................................................8
4.1 Article Sydney Morning Herald........................................................................................8
4.2 Corporate Watch...............................................................................................................8
5 The danger of empty boasting and CSR...................................................................................9
5.1 Empty Boasting and Reputation.......................................................................................9
5.2 Corporate Scandal 1..........................................................................................................9
5.3 Corporate Scandal 2..........................................................................................................9
6. Conclusion.................................................................................................................................10
7. Recommendations......................................................................................................................10
References......................................................................................................................................11

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1. Introduction
Corporate social responsibility is one of the commitments by the organization to behave in the
ethical manner with its stakeholders as well as to fulfill all obligations of minimizing any harm
as well as maximizing the benefits for the society. Corporate communication is the practice of
cultivating, developing as well as maintaining of the corporate identity of the image of the brand.
Therefore, most of the companies are branding their image through involving themselves in the
activities of corporate social responsibilities. Therefore, it creates strong relationship between the
corporate communication and corporate social responsibility (Abitbol and Lee, 2017).
2. Evaluation and Analysis of the company’s CSR activities
One of the leading company Nestle showcase the great concern for the society therefore, the
company has launched concept of Corporate Social Responsibility in the year 2006. The
company has completed great projects among which the significance change is done from Cocoa
Plan Project to facilitate the African Cocoa Farmer as well as the society take advantage of
setting the market price by emergent their productivity (Farache, Tetchner and Kollat, 2018).
Therefore table 2.1 will represent the involvement of Nestle in CSR activities.
Table 2.1: How ‘green’ is my company
1. Company name: Nestle
2. Industry type: Food and Beverages Industry
3. Is there a CSR department?  Yes  No

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4. What is it called? CSR Community
5. Is there a CSR Report for 2018?  Yes  No
6. Is it available on the website?  Yes  No
7. Corporate Social Responsibility in Action. Which social change activities does the company
engage in? Identify activities from each relevant category.
CSR activity  OR  Activity
a. Environment  The company has sponsored PBSP project
such as Bayanan Creek Clean-up drive,
Program of Tree Planting and so on
b. Consumer
responsibility
 It advocate for the proper nutrition and
good health as it conduct feeding programs
as well as mission of medicine in the area
where it operates.
c. Community  Cut and Sew Livelihood Project launched
by the company with Yard and Garden

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Livelihood project
d. Employee
relations
 Program shift from corrugated container to
shrink film from twin to single sachet that
is reduced cut off length packaging source
reducing program
e. Indigenous  The company has adopted agronomy
programme with an objective to enhance
the income of the coffee farmers that help
in enhancing the standard of living of the
farmers.
f. Diversity  The company manage Air Emission
Testing, The Greening Supply Chain as
well as Solid Waste Management Program

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8. How ‘green’ is the website? The company has shared its activities and
concern that showcase to the society
therefore, the website is green to the certain
extent.
9. How ‘green’ is the company? The company has adopted effective CSR
strategies that showcase that it is green at
greater level.
10. CSR indices/rankings Nestle has scored 65.3 out of 100 (Gazzola
and Colombo, 2015)
Table 2.2: Attributes of the CSR report
1. Describe the form and content of the CSR report:
The CSR report of the company covers the activities that are done by the company to
help others. The company has showcase various programs that is covered by them and

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the implementation of the CSR activities.
2. Who is the report designed for?
Constituency  OR  Key message
a. Investors  It attract the investors towards the
company to the certain extent
b. Employee present  To showcase the employee bout
the concern of the company
towards the employee
c. Employees future  To motivate the employee t retain
in the company
d. Academics  To maintain image and goodwill
of the company in the market
e. Community activities  To showcase the involvement of
the company in community
activities
f. Public officials  To make the public understand
about their benefits
g. Corporate managers  Motivate them towards achieving

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more goal in CSR activities
h. Other  For the benefits of the general
public
3. How thorough and credible is the report?
Report elements  OR 
a. Is this a CRS report? 
b. Does the report provide details on CSR practices as well as
policies?

c. Does the CSR report provide systematic data? 
d. Does the company report data in a comparable form? 
e. Does the report present future goals as well as past practices? 
f. Does the report include bad news as well as good news? 

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g. Does the report address the company’s greatest CSR challenges? 
h. Does the company integrate CSR reporting with its traditional
business strategy and its financial reporting?
×
4. Identify the key elements of the report
The company majorly focuses over the activities and the policies that are adopted by
them to grow the society as a whole. The report also discuss about the future
challenges that every individual would face in the future. It is majorly focuses over
food and nutrition.
5. Identify two sustainability initiatives for 2018 (or 2109 if details available)
 In the year 2018 Nestle for Healthier Kids was officially launched by the
company to take initiatives for the children and families. It covers the
product reformulation to innovative nutrition as well as life style services.
 The company has also launched Youth Program across all the operation
to guide the youth for their career (Khojastehpour and Shams, 2019).

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From the above analysis it can be concluded that the company has adopted effective CSR
strategies to grow the society as a whole. The company represents its report to motivate
investors, employee, community as well as other individual in the society.

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3. Communicating About CSR
CSR activity plays a vital role for the company. Nestle has introduced and launched various
program that showcase that the company involve in the CSR activities to the certain extent.
The company has developed two principles that focused on communications with the
consumers. Firstly it should reflect the moderation in the food consumption as well as not
encourage the overeating especially for the children. Other one is it must combine the desire
of balances and healthy diet.
2.1. Issues
However, in the recent, most of the individual ignore such benefits and continue towards the
bad diet. Therefore there are certain challenges that are faced by the company as they are:
 Sustainable use of the water cannot be done by the company to the certain extent. The
company has adopted various strategies to control the pollution however; they
haven’t focused over the excessive uses of water that create main challenge for the
company to answer it to the public in the market.
 An article from Baby Milk alligator that the company has violated the marketing
requirement of the baby food that is adopted by the World Health Assembly as well
as done the faulty audit.
 The company also faced issue in managing and convincing the public to convince
them for the benefits that is provided by them. The companies tried to provoke the
healthy diet process however, no on follow such thing that created challenge for the
company to manage them to the certain extent (Koep, 2017).
It can be concluded that the company has adopted effective CSR strategies however; they
have faced certain challenges in such activities as well. The company faced issues in
managing the sustainable water disposable as well as it also found guilty in violating the
marketing requirement of the baby product that affected the overall image of the company to
the certain extent. therefore, they lack in keeping their promise that they have done to the
public.

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4 The Lack of Dialogue
Introduction
Keeping promises is of the essential part of the life. Most of the companies keeping their
promises and some of them ignore it that affected their overall image or goodwill to the certain
extent. Nestle is consider as one of the leading company in the international market. It has
showcase that the company has involve in the CSR activities at greater level.
4.1 Article Sydney Morning Herald
This article reflect that that under the agreement by the Manufacturing of Article Infant
Formula, Nestle does not advertise the formula for the children those who are covered under 12
months as it has been shown to reduce the rates of breastfeeding rates.
4.2 Corporate Watch
According to such case it has been highlighted the questionable marketing scheme of the
company Nestle in promoting its bottled water as well as the impact of the company on the
public water sources. It showcase that the company does not follow its words to the certain
extent that affected overall image of the company to the certain extent. The company is
considered as one of the world largest producer of bottled water. The company is trying to
privatize the water or its uses while ignoring the environment. They deliver only tap water rather
than filtered water that affected the health of the individual at greater level. Twelve years ago,
the company was sued over the allegation of false labeling as well as ultimately settled for the
$10 million in the contribution of charity as well as other discounts (López and Monfort, 2017).
It is concluded that the company has done some of the fraudulent activities that affected the
overall image of the company to the certain extent. It has some f the article represent the
fraudulent activities of the company that represent that the company is not highly involved in the
CSR activities. They also search for their own befits by ignoring their responsibility towards the
society, public and other individual.

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5 The danger of empty boasting and CSR
5.1 Empty Boasting and Reputation
The company is one of the largest food companies in the world. Therefore, it is found that certain
number of mistakes or error happened as well as occasional scandals also occurred. The
company has adopted unethical practices at greater level to the certain extent such as child labor
that affected the overall image or reputation of the company to the certain extent.
 One of the cases occurs in which the company was blamed to addict the new born
children and their mother on the powder milk that affected the health of the children at
greater level. it lead to the hygiene issues that created great impact over the reputation of
the company to the certain (Turker, 2018)
5.2 Corporate Scandal 1
In the year 2008, one of the scandal found against the company in China in which it has been
caught that Nestle had melamine in their product as the company illegally claimed that their
product has higher level of protein in their product through the use of the cheaper melamine that
server the deficiencies. In such case the babies had been feeding infant formula that is produced
by Sanlu Group. It affected the image and goodwill of the company to the certain extent.
5.3 Corporate Scandal 2
In the year 2008, the company has launched a new advertising campaign in Canada in which
they stated that most of the bottles are recycled. Bottled water is the most environmentally
responsible consumer product in the world. However, the group found that the company could
back up their claims about their recycling activities (Vartiak, 2016).
Therefore, it can be concluded that the company has adopted some of the unethical manner to
attract the consumers towards the product. It affected the goodwill of the company to the certain
extent. The company is at global market therefore, small changes in the company may affect the
overall ales of the company at greater level.

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6. Conclusion
From the above analysis it can be concluded that Nestle has adopted various CSR activities that
benefited to the society to the certain extent. Nestle is consider as one of the leading company in
the international level. The company has presented its CSR report to the public to showcase their
involvement towards the activities of the CSR however; the company ignores its responsibilities
to the certain extent.
7. Recommendations
It is highly recommended that the company should follow its responsibilities in an effective
manner some of the scandals found that is done by the company it highly affected its goodwill as
well as health of the society. Therefore, it is required for the company to adopt ethical manner to
enhance its revenue that will make the society happier.

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References
Abitbol, A. and Lee, S.Y. (2017) Messages on CSR-dedicated Facebook pages: What works and
what doesn’t. Public Relations Review, 43(4), pp.796-808.
Farache, F., Tetchner, I. and Kollat, J. (2018) CSR communications on Twitter: an exploration
into stakeholder reactions. In Corporate Responsibility and Digital Communities (pp. 145-163).
Palgrave Macmillan, Cham.
Gazzola, P. and Colombo, G (2015) Building CSR in the corporate strategy. Strategica. Local
versus Global, pp.23-31.
Khojastehpour, M. and Shams, S.R. (2019) Addressing the complexity of stakeholder
management in international ecological setting: A CSR approach. Journal of Business Research.
Koep, L. (2017) Tensions in aspirational CSR communication—A longitudinal investigation of
CSR reporting. Sustainability, 9(12), p.2202.
López, B. and Monfort, A. (2017) Creating Shared Value in the Context of Sustainability: The
Communication Strategy of MNCs. Corporate Governance and Strategic Decision Making,
p.119.
Turker, D. (2018) Strategy and Social Responsibility. In Managing Social Responsibility (pp. 43-
58). Springer, Cham.
Vartiak, L. (2016) CSR reporting of companies on a global scale. Procedia Economics and
Finance, 39, pp.176-183.