MNG81001 Assignment 4: CSR Report for Nestle Company

This report provides an in-depth analysis of Nestle's Corporate Social Responsibility (CSR) activities. It begins with an introduction to CSR and corporate communication, highlighting the importance of ethical behavior and stakeholder engagement. The report then evaluates Nestle's CSR initiatives, including environmental programs, consumer responsibility efforts, and community involvement, using data from CSR reports and websites. It assesses the company's 'green' practices and rankings. The analysis further examines how Nestle communicates its CSR efforts, addressing issues such as sustainable water use and marketing controversies. The report delves into instances where Nestle's actions have not aligned with its stated commitments, discussing the lack of dialogue and specific cases from the Sydney Morning Herald and Corporate Watch. It also explores the dangers of 'empty boasting' and the impact of corporate scandals, including issues related to child labor, melamine contamination, and misleading advertising. The conclusion summarizes the findings, and recommendations are provided to improve Nestle's CSR performance and transparency.

Running Head: MANAGEMENT 0
Management
(Student Name)

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Table of Contents
1. Introduction..............................................................................................................................2
2. Evaluation and Analysis of the company’s CSR activities......................................................2
Table 2.1: How ‘green’ is my company.......................................................................................2
Table 2.2: Attributes of the CSR report.......................................................................................4
3. Communicating About CSR.....................................................................................................7
2.1. Issues.................................................................................................................................7
4 The Lack of Dialogue...............................................................................................................8
Introduction..................................................................................................................................8
4.1 Article Sydney Morning Herald........................................................................................8
4.2 Corporate Watch...............................................................................................................8
5 The danger of empty boasting and CSR...................................................................................9
5.1 Empty Boasting and Reputation.......................................................................................9
5.2 Corporate Scandal 1..........................................................................................................9
5.3 Corporate Scandal 2..........................................................................................................9
6. Conclusion.................................................................................................................................10
7. Recommendations......................................................................................................................10
References......................................................................................................................................11

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1. Introduction
Corporate social responsibility is one of the commitments by the organization to behave in the
ethical manner with its stakeholders as well as to fulfill all obligations of minimizing any harm
as well as maximizing the benefits for the society. Corporate communication is the practice of
cultivating, developing as well as maintaining of the corporate identity of the image of the brand.
Therefore, most of the companies are branding their image through involving themselves in the
activities of corporate social responsibilities. Therefore, it creates strong relationship between the
corporate communication and corporate social responsibility (Abitbol and Lee, 2017).
2. Evaluation and Analysis of the company’s CSR activities
One of the leading company Nestle showcase the great concern for the society therefore, the
company has launched concept of Corporate Social Responsibility in the year 2006. The
company has completed great projects among which the significance change is done from Cocoa
Plan Project to facilitate the African Cocoa Farmer as well as the society take advantage of
setting the market price by emergent their productivity (Farache, Tetchner and Kollat, 2018).
Therefore table 2.1 will represent the involvement of Nestle in CSR activities.
Table 2.1: How ‘green’ is my company
1. Company name: Nestle
2. Industry type: Food and Beverages Industry
3. Is there a CSR department?  Yes  No

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4. What is it called? CSR Community
5. Is there a CSR Report for 2018?  Yes  No
6. Is it available on the website?  Yes  No
7. Corporate Social Responsibility in Action. Which social change activities does the company
engage in? Identify activities from each relevant category.
CSR activity  OR  Activity
a. Environment  The company has sponsored PBSP project
such as Bayanan Creek Clean-up drive,
Program of Tree Planting and so on
b. Consumer
responsibility
 It advocate for the proper nutrition and
good health as it conduct feeding programs
as well as mission of medicine in the area
where it operates.
c. Community  Cut and Sew Livelihood Project launched
by the company with Yard and Garden

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Livelihood project
d. Employee
relations
 Program shift from corrugated container to
shrink film from twin to single sachet that
is reduced cut off length packaging source
reducing program
e. Indigenous  The company has adopted agronomy
programme with an objective to enhance
the income of the coffee farmers that help
in enhancing the standard of living of the
farmers.
f. Diversity  The company manage Air Emission
Testing, The Greening Supply Chain as
well as Solid Waste Management Program

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8. How ‘green’ is the website? The company has shared its activities and
concern that showcase to the society
therefore, the website is green to the certain
extent.
9. How ‘green’ is the company? The company has adopted effective CSR
strategies that showcase that it is green at
greater level.
10. CSR indices/rankings Nestle has scored 65.3 out of 100 (Gazzola
and Colombo, 2015)
Table 2.2: Attributes of the CSR report
1. Describe the form and content of the CSR report:
The CSR report of the company covers the activities that are done by the company to
help others. The company has showcase various programs that is covered by them and

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the implementation of the CSR activities.
2. Who is the report designed for?
Constituency  OR  Key message
a. Investors  It attract the investors towards the
company to the certain extent
b. Employee present  To showcase the employee bout
the concern of the company
towards the employee
c. Employees future  To motivate the employee t retain
in the company
d. Academics  To maintain image and goodwill
of the company in the market
e. Community activities  To showcase the involvement of
the company in community
activities
f. Public officials  To make the public understand
about their benefits
g. Corporate managers  Motivate them towards achieving

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more goal in CSR activities
h. Other  For the benefits of the general
public
3. How thorough and credible is the report?
Report elements  OR 
a. Is this a CRS report? 
b. Does the report provide details on CSR practices as well as
policies?

c. Does the CSR report provide systematic data? 
d. Does the company report data in a comparable form? 
e. Does the report present future goals as well as past practices? 
f. Does the report include bad news as well as good news? 

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g. Does the report address the company’s greatest CSR challenges? 
h. Does the company integrate CSR reporting with its traditional
business strategy and its financial reporting?
×
4. Identify the key elements of the report
The company majorly focuses over the activities and the policies that are adopted by
them to grow the society as a whole. The report also discuss about the future
challenges that every individual would face in the future. It is majorly focuses over
food and nutrition.
5. Identify two sustainability initiatives for 2018 (or 2109 if details available)
 In the year 2018 Nestle for Healthier Kids was officially launched by the
company to take initiatives for the children and families. It covers the
product reformulation to innovative nutrition as well as life style services.
 The company has also launched Youth Program across all the operation
to guide the youth for their career (Khojastehpour and Shams, 2019).

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From the above analysis it can be concluded that the company has adopted effective CSR
strategies to grow the society as a whole. The company represents its report to motivate
investors, employee, community as well as other individual in the society.

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3. Communicating About CSR
CSR activity plays a vital role for the company. Nestle has introduced and launched various
program that showcase that the company involve in the CSR activities to the certain extent.
The company has developed two principles that focused on communications with the
consumers. Firstly it should reflect the moderation in the food consumption as well as not
encourage the overeating especially for the children. Other one is it must combine the desire
of balances and healthy diet.
2.1. Issues
However, in the recent, most of the individual ignore such benefits and continue towards the
bad diet. Therefore there are certain challenges that are faced by the company as they are:
 Sustainable use of the water cannot be done by the company to the certain extent. The
company has adopted various strategies to control the pollution however; they
haven’t focused over the excessive uses of water that create main challenge for the
company to answer it to the public in the market.
 An article from Baby Milk alligator that the company has violated the marketing
requirement of the baby food that is adopted by the World Health Assembly as well
as done the faulty audit.
 The company also faced issue in managing and convincing the public to convince
them for the benefits that is provided by them. The companies tried to provoke the
healthy diet process however, no on follow such thing that created challenge for the
company to manage them to the certain extent (Koep, 2017).
It can be concluded that the company has adopted effective CSR strategies however; they
have faced certain challenges in such activities as well. The company faced issues in
managing the sustainable water disposable as well as it also found guilty in violating the
marketing requirement of the baby product that affected the overall image of the company to
the certain extent. therefore, they lack in keeping their promise that they have done to the
public.

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