Analysis of Leadership and Management Development at Travelodge

This report examines leadership and management development within the context of Travelodge, a hospitality industry example. It begins by defining leadership and management, emphasizing their roles in achieving organizational goals, motivating employees, and fostering innovation. The report highlights the role of leadership in effective communication, coordination, and team spirit. It then explores the importance of management development in enhancing managerial skills, improving employee retention, and fostering future leaders. The main body delves into leadership and management approaches, considering cultural differences and their impact on workforce management. It discusses management approaches, including systematic working and employee involvement in decision-making. Leadership approaches such as situational and value-based leadership are analyzed. The report stresses the importance of avoiding discrimination, adapting to customer changes, and addressing potential conflicts arising from innovation, all contributing to the overall success of Travelodge. The conclusion summarizes the key findings and emphasizes the importance of effective leadership and management for organizational success.

LEADERSHIP AND
MANAGEMENT
DEVELOPMENT

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Role of leadership and management development......................................................................3
Leadership and management approaches when managing an industrial workforce....................6
Equality and diversity issues........................................................................................................8
Challenges experienced in the industrial workforce..................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Management and leadership are the words often used synonymously. Leadership is the most
important part of effective management system. Leadership can be defined as the potential to
convince, inspire, lead and motivate others for the achievement of predetermined objective or
goals. Management involves managing people, delegating the authorities and responsibilities
whereas leaders provides direction to the employees and inspiring them to achieve individual or
group goals. Managers and leaders faces many problems in this competitive business
environment because of rapid changes, past expectations. They always focus on managing and
leading their team with the rapid ongoing changes. The various leadership and management
programs are developing organizational values, management enterprise change, developing high
performing teams, enhancing competition, appropriately delegating the authority, managing the
conflicts efficiently, developing effective teams, development of win big motive. This report is
prepared in the context of Travelodge to understand the role of leadership and management
development along with the approaches to manage industrial workforce.
MAIN BODY
Role of leadership and management development
Leadership:
Leadership means leading the followers or employees of the company by motivating them or
inspiring them so that the objective or goal of the company can be achieved apart from achieving
the individual goal of the employees. It would be right to said that the leadership is directing the
employees or followers by using different strategies in order to achieve the goal of the company.
Influencing, guiding or motivating all are the parts of the leadership by which a leader guide his
followers or employees (Silva, 2016). Under leadership the term innovation is always
highlighted which means a good leader always encourage innovation in working which makes
the work more interesting for the employees so that they perform their work with more interest
and with better output.
Management development:
This is a broad term under which the overall development or improvement of
management take place. Under management development the manager learn and improve their

management skills so that the working or functioning of the management or company can be
improvised and better results will be produced in term of achievement of objective by the
company. Management development leads to overall personality development of the employees
in terms of gaining the knowledge or learning the skills which increase the efficiency of working
and improvement in the performance of the employees.
Role of leadership:
Universal role:
The leader has universal role which means it is not only required at one level it is
required at all the level of management whether it should be low level or upper level. Leader
usually motivate or influence the employees at all the level in order to ensure the better
performance of work.
Effective communication:
It is also the role of leader to ensure effective communication in Travelodge so that the
actual meaning or concept of the information will reach the target employees in the effective
manner without filtration. Due to ensuring effective communication leader indirectly adds his
contribution towards the Travelodge in terms of goal achievement.
Innovator:
A leader should always be innovator and by using his innovation skills he will help the
employees in performing the work with innovation and integrate the individual goal of the
employee with the Travelodge's goal.
Co-ordination:
It is the main role of leader to establish the co-ordination among the employees so that
the goal of the Travelodge can be achieved. It is usually seems that the employees belonging to
different class or culture differ from each other in terms of knowledge or thinking and thus
working like barrier in the achievement of goal of the company (Cheong, 2019). Thus, in such
situation the leader plays an important role in terms of integrating their individual thinking with
the general thinking of the company so that the unity will come and the achievement of objective
by Travelodge would be easy.
Motivate the employees:
The main role of a good leader is to inspire and motivate the employees of the
Travelodge so that the employees who are self conceived or self-interested or not ready to work

can be motivated to perform the work for the company and contribute their efforts towards the
goal accomplishment of the company.
Management of time:
Only working or performing the task by employees is not enough unless it would be done
on the correct time or within the specified time. Thus, leader ensure and develop the habit of
time management among the employees so that the work will be done and performed at the
specific time.
Develop team spirit:
Since, it is very common that the individual efforts of the employees can't be enough for
the company in comparison of team efforts. Thus, it is the main role of leader to develop the
team spirit among the employees so that the individual interest or individual efforts will be
integrated and leads towards the common way which means the goal achievement of Travelodge
(Freeman, Nelson and Sinha, 2018).
Role of management development:
Development of management skills:
It is the main role of management development to develop the managerial skills among
the managers so that they would be able to treat or handle the employees in a much better way
along with gaining the satisfaction from the employees in terms of taking care of their interest.
Improves employees retention:
Management development helps the Travelodge in retaining the employees which means
that it is the general tendency of employees that if management or company will not focus
towards them or showing interest towards them, and they are still in the same position in terms of
learning or skills then they start loosing their interest towards the company (Cao and Hamori,
2016). But by adopting the management development, Travelodge helps the employees in
improving their skills or knowledge which will increase the employees interest as well as
retention.
Meeting competition:
Management development helps the Travelodge to fight or meet the market competition
and help the company to achieve success or objective. Due to improving the skills among the
employees and making them efficient, it become easy for Travelodge to fight the market
competition and proves itself best out of odds.

Develop and make future leader:
Management development by developing the efficiency and personality among the
employees helps the Travelodge to develop future leader for itself which will again leads the
other employees or followers towards the achievement of goal of Travelodge.
Broaden the view:
Management development broaden the view of the mangers or top-level managers
regarding the fellow or low level employees. It provides the better view to manager to analyse
their actions and their subsequent results or impact over employees. It broadens their thinking to
take care the interest of all the employees belonging to different class or following different
culture.
Lead to success:
Management development leads to the achievement of success for Travelodge. As,
employees are the pillar of the whole company and by making them more efficient and
improving the level of performance of the employees under management development, will
directly helps the Travelodge in achieving the success and growth.
Leadership and management approaches when managing an industrial workforce
The leaders and managers of a hospitality industry have to use the right approaches and
measures so that they would be able to operate effectively. There is a lot of differences which
come regarding culture which needs to be well maintained and understood so that there is going
to be higher operations which is going to be present. Travelodge hotel is being able to have
smooth operations and functioning since the managers and leaders are using the right approaches
and methods so that the company will be able to gain higher profit margins. Managers and
leaders will have to make sure that there would be better operations and performance which
workforce is having for themselves in the market (Donnelly and Graham, 2018). The managers
and leaders are responsible for the cultural management which is going to be present so that all
the workforce are going to feel satisfied and higher performance would be present so that there
would be better sales and customer satisfaction as well which is going to be present. There is a
standard and reputation which Travelodge is having for themselves which has to be well
maintained so that the company will be able to develop and improve upon so that there is going
to be higher performance. The following report is going to discuss the approaches which are

being used by the managers and leaders related to the cultural differences which are coming up
which needs to be maintained.
Management approaches
There are a lot of approaches which the management of Travelodge hotel is taking so that
they would be able to make the right decisions and planning can be done accordingly.
Management has to make sure that there is good understanding and behaviour of the workforce
in the company is being understood. Travelodge is hiring employees who are locals as well as
transferring their employees from location to location which is why there is a lot of differences
which are being created in the organization (Jones and Harvey, 2017). There must be systematic
working which has to be present so that there is going to be better performance and operations
which are going to be present and also be able to create an innovative base for themselves as
well. Management makes sure that all the workforce of Travelodge are included in the decisions
which are being taken so that there would be higher achievement which is going to be present.
The satisfaction is going to be higher of the employees of the hotel since they would be able to
make decisions with management which are going to be liked by the management and the
workforce. This is going to get in clarity of working which is going to be present in Travelodge
so that there is going to be better functioning and operations. There has to be qualitative
approaches which are going to be present which is going to be good for the overall development
as well so that there is going to be higher satisfaction which is going to be present.
Leadership approaches
In Travelodge hotel the leaders are using situational approach so that there is going to be
effective measures which are being taken. Since there are so many changes which are taking
place in Travelodge hotel there are cultural differences which come up as well which have to be
monitored and controlled by the leaders. Due to culture there are changes in the products and
services as well and management make measures according to it so that there is going to be
higher operations. Across culture methods have to be used by leaders in order to make sure that
there is good understanding and strategies can be planned accordingly so that there is going to be
higher operations. There must be no discriminations which should to be done in Travelodge so
that the working environment is going to remain healthy which is a very essential factor. The
changes which come in Travelodge according to the customers the leaders implement them from
time to time so that there is going to be higher value which would be present so that there is

going to be good operations as well (Pantouvakis and Vlachos, 2020). Innovation and invention
are higher in Travelodge but that gets in conflicts as well which is not good for the productivity
which the leaders have to get in so that the aims of the company are going to be achieved. Value
based leadership also is another approach which the leaders of Travelodge use so that they would
be able to make sure that there are right decisions which are being taking place. Decisions which
are being taken by the leaders of Travelodge is according to the employees so that there is going
to be higher sales and operations which would be present.
Workforce is the backbone of the company and it is important for the company to make
sure that they are making the right performance level of themselves in the company so that the
objectives and targets can be achieved. There are a lot of changes and improvement which
Travelodge hotel gets in the working so that the satisfaction of the clients can be improved which
is going to be good for the overall functioning. The organization will have to make decisions
accordingly in order to be able to achieve the functioning and objectives of the company so that
there is going to be higher standards which Travelodge hotel can gain in the market for
themselves (Joyce, 2016). There is a lot of competition which is present in hospitality industry
which needs to be considered so that there are right decisions which are being taken and is going
to make the brand value be increased in the market as well. Conflicts and problems which are
rising in the company have to be solved so that there would be higher functioning and
productivity of the organization is not going to be disturbed for better operations and profit
margins which are going to be present.
Equality and diversity issues
There are a lot of changes which come in Travelodge which have to be well-developed
and included in the working so that there are going to be higher advantage in the market which
the company can have. It is important for the organization to be able to operate effectively and
efficiently in the market. There are issues related to equality and diversity which come in an
organization when it comes to getting in changes and creating a healthy environment for the
workforce is very essential in order to make the achievement of objectives and goals higher.
There are a lot of limits which are present in the market when it comes to this factor therefore it
is important for the company to be able to make the right decisions according to the workforce so
that there is going to be higher operations. All the employees have to feel equal in the working so

that there is going to be higher and the productivity is also going to be present for the
organization (Mau, 2017). Leaders and managers have to get in equality for the working and
productivity so that there is going to be success of the business in the market. Everyone is going
to have different beliefs and way of working which needs a common ground for all the
employees so that there would be higher achievement which is going to be present. Till there is
going to be no common ground there would be more conflicts and issues which are going to rise
in the company which have to be well maintained so that the company will be able to operate
effectively. The further report is going to discuss the cultural model which is being used by the
leaders and managers so that there would be higher achievement which is going to be present.
Cultural model
Being so many differences present in Travelodge hotel which are being present they have
to be well monitored and controlled so that there would be better running. Use of right cultural
model in this aspect is going to make the working of the company higher and the demands and
needs of the customers would be fulfilled on time. This model helps Travelodge to be able to
operate effectively and smoothly in the market even after having such a strong competition in
this industry (Megheirkouni, 2018). Use of right method and measure is going to be helpful for
the organization to be able to operate and run effectively in the market which is going to be good
for a long run. There are four categories which are present in this model so that there would be
better operations and discussed in the further report.
 Role
The leaders and managers of Travelodge make sure that there would be better operations
by distributing the roles and responsibilities according to the capabilities of the employees and
not according to the culture or any other differences. Clear communication is very important in
an organization so that there is going to be higher operations and functioning which is going to
be present. This is going to make the employees be able to plan their working accordingly and
the standards of Travelodge is going to be present by the employees as well so that there is going
to be higher achievement. Roles can not be given to employees according to any discrimination
way because that gets in a de-motivational working for the employees not to be giving in their
personal best and that is not good for a long run of the company in the market (Diamond and
Spillane, 2016).
 Power

There are few people of the organization who would have a control in Travelodge
therefore the managers and leaders have to make sure that the right individuals are being given
power so that there would be higher functioning. The people who have power are going to have a
lot of responsibilities and also answerable to the management of the company therefore this is a
very important cultural balance stage which needs to be present (Gürlek and Çemberci, 2020).
People in power get corrupted easily which is that they find ways to get the work done faster and
blame others but Travelodge hotel's management has given the right power to the right people so
that there are going to be higher achievement which is going to be present.
 Task
During tasks there are a lot of issues and problems which are going to rise which is going
to make the operational functioning. Targets and objectives which are set by the management
have to be achieved so that there is going to be higher competitive advantage which is going to
be present. The tasks have to be given to the right people and leaders for the tasks has to be given
to the capabilities of the employees so that there is going to be good help which all the
employees are going to receive (Campbell, 2018). Equality and clarity are the two most
important factors which have to be considered while task is being planned and divided so that
there would be higher operations and functioning which would be present. Helping all the
employees for the task to be completed on time is important which is going to make the
performance of the company higher and the value of the brand is also going to be higher since
the satisfaction of the employees would be present.
 Person
All the individuals present in Travelodge have their own strengths but there has to be
good sharing of experience and knowledge which they have gained in the industry so that
everyone is going to learn. For this factor the working environment for the employees have to be
maintained so that there would be higher operations and functioning which is going to be present
(Ugaddan and Park, 2017). Relationship between the employees has to be strong so that there is
going to be higher achievement which would be present and the organization will be able to gain
the right workforce so that the brand value and loyalty of the customers is going to be present
despite the competition being present in the market.

Challenges experienced in the industrial workforce
Challenges regarding the cultural differences are many which have to be improved so that
there is going to be effective working which is going to be present. Solving the problems and
issues is very important because they would be impact the overall working of the company
which is not going to be effective for the performance. There is a standard which Travelodge
Hotels have set for themselves which have to be considered while making the functioning of the
company so that the operations are going to be present. Travelodge has expanded themselves in a
lot of countries therefore it is essential for them to be able to make the right decisions and
planning accordingly which is going to make the performance level of the company even higher.
Technical changes are coming in the company which is going to make the performance level of
the company higher so that the organization can have higher brand value and recognition in the
market for a long run (Malik, Javed and Hassan, 2017). The following report is going to discuss
the issues and problems which are being faced by the employees and the leaders and managers of
Travelodge hotel are working on so that the working environment can be remained positive and
healthy for the workforce to work within.
 Environmental concerns
In Travelodge there are a lot of technological and other technical changes which are
taking place which have to be monitored and controlled effectively so that there is going to be
higher functioning. Employees have to give in their best so that they would be able to make the
satisfaction level of the customers be increased and that is going to make the performance level
of the organization even higher. Innovation and invention is very important in Travelodge hotel
which is going to make the performance level and unique quality of the organization be
improved and that is going to be a great factor for the growth of the organization. Regulations
and policies of the workforce is being improved upon by the government which the organizations
need to implement so that there is going to be higher satisfaction level of the employees which is
going to be present (Yavaş, 2016). When changes come in that time there is going to be cultural
and understanding level of the employees which is going to be influenced and make the
performance of the company be affected for a long run. Sustainable working is going to be
present when the workforce is going to be provided with the right environment to be able to
work within that is going to make the performance level and satisfaction level of the employees
be present.

 Skill gap
From location to location the cultural and background of the employees is going to be
different therefore it is important for the company to make sure that they are having the right
skill. On the base of gender or any other aspect which is going to make the performance level of
the company be improved. Due to different cultural backgrounds in the company there is going
to be more conflicts which are going to rise and that is not good for the productivity level
(Savolainen, 2018). The employees will not be helping each other and that is going to make the
common ground of all the workforce be absent which is not good for a long run. All the
employees have different expertises, and they have to be considered when the work is being
distributed so that the right employees is working with the right skill so that there is going to be
higher achievement which would be present.
 Problem with colleagues
Due to different backgrounds of the employees their beliefs and values are also going to
be very different from one another and that is not a good factor for a long run. The issues and
problems of the employees will have to be improved upon so that the organization will be able to
develop and make sure that they are giving in their personal best which is present (Bush, 2018).
There are clients coming in Travelodge hotel from countries therefore it is important for the
organization to have the right knowledge and make the performance level of the company be
improved. The support from the leaders has to be present so that there is going to be a safe and
secured environment for all the different cultural background to be able to work with one
another. To make the clients be more satisfied there are employees from different cultural so that
the customers are going to feel more comfortable in the company and that is going to be a good
factor for the organization as well.
 Ineffective training and development programs
Leaders and managers have to make the decisions according to the employees which are
present in the organization so that there is going to be effective working which is going to be
present. The training and development which all the employees are getting has to be according to
the cultural background and their capabilities so that there is going to be higher performance and
functioning which is going to be present. A balance has to be present between all the employees
so that there would be better functioning and changes in the company will be able to come in
easily (Kanwal, Lodhi and Kashif, 2019). Changes in Travelodge Hotel are many because of the