MSc Management, Semester 1: Management Essentials Report - Amazon

This report provides a comprehensive analysis of Amazon, covering its business context, strengths, weaknesses, opportunities, and threats (SWOT). It delves into the emotional intelligence profile of the CEO, Jeff Bezos, examining his leadership style and its impact on the company's performance. The report assesses key capabilities such as creativity, innovation, decision-making, and problem-solving, evaluating their importance and impact on organizational performance. It also explores how Amazon can improve its performance by enhancing these capabilities. The study also includes self-assessment of the chosen capabilities and concludes with a summary of findings and recommendations. The report uses academic models and examples to support its analysis, providing a detailed overview of Amazon's operations, leadership, and strategic direction.