Strategic MIS and Competitive Advantage: British Airways Analysis

This presentation evaluates the Management Information System (MIS) implemented by British Airways, focusing on how it supports the airline's infrastructure development and strategic objectives. The presentation begins by defining MIS and its role in transforming data into actionable information, aiding in communication and decision-making. It then explores the management functions and the critical role of information within British Airways, emphasizing the need for effective information management in the fast-paced airline industry. The presentation delves into the different levels of information systems used by British Airways, including strategic, tactical, and operational systems, illustrating how each level supports various aspects of the business. The current status of British Airways' information structure is discussed, highlighting its investment in new customer services and products, and the importance of the three 'C' framework. Furthermore, the operational level of the information system is analyzed, emphasizing the use of technology for managing information and the role of DB2 and IMS databases. The presentation concludes by summarizing the key role of MIS in enhancing the working structure of British Airways, particularly in customer booking, flight operations, and future investments.

MANAGEMENT
INFORMATION
SYSTEM IN
BRITISH
AIRLINES

Introduction
The aim of the presentation is to evaluate the
Management Information System used in the British
Airline which helps them in processing the data they have
collected in to the information for the development of the
Airline infrastructure.
MIS is referred to as the computer and software based
information system that deals with the transformation of
the data into the information (Laudon & Laudon, 2016).
The transformed data to the information helps in creating
communication that fi=urther helps in supporting the
operations in the different organizations.
The MIS also helps the management in decision making
process.

Management:
Management is the effective and efficient process of
using the resources within the organization for gaining
the common objective of the organization.
The data for the company like the British Airline are
managed by preserving the records within an
information technology or electronic methods.
The process includes 5 functions:
1. Organizing
2. Directing
3. Staffing
4. Controlling
5. Planning

Information:
Data that have been obtained after the processing
and also enhances the planning, operations and
controlling of the management are known as
information
The information is the integral part of the British
Airlines as they are the core body for the
management and development of the business
(Galliers & Leidner, 2014).
Being one of the world’s fastest and busiest service
provider in the airlines industry, it is necessary for
them to manage high level of information for success
in the business.

Information Systems at British Airways:
British Airways has been allowed to co-
ordinate, arrange and regulate byb the help
of effective information management system.
It offers the necessary data for strategic
planning and daily activities. In British
Airways, different management levels
generally require the data to be formatted in
procedures of the information systems

Strategic Information System:
These kinds of data systems are mainly external.
These data systems are mainly used by the top
credible individuals in British Airways's
organisation to decide on fusions and
investments, fresh Boeing transactions,
expenditure in capital and economic structuring.
The economy and financial predictions, political
and economic trends, legal, economic and
technological constraints and possibilities are a
major area of data (Schwalbe, 2015).

Tactical Information System:
The Tactical Information kind of data systems
can be referred to as the primarily internally
and externally, that have present and future
results in mind.
Prices, budget preparation, capacity
planning, buying contracts etc. are the
primary choice examples for the management
body of British Airways in keeping TIS kind of
information system.

Operational Information System:
Such data systems are largely intra-historical
and comprehensive, often quantitative, heavy-
precision and of limited scale.
Due to the suitable operational level, the
primary aspect of how the British Airways
database is controlled effectively.
British Airways ' operating information system
primarily covers the planning and distribution of
flight schedules and locations, maintaining client
data bases, re-ordering, approval of reservations
by any method of payment, loan approving, etc.

Strategic Level of
Information System

Present status of BRITISH AIRWAYS information
structure:
British airways are currently amongst the prime
airline companies. In the earlier days, British airways
took over certain other tiny companies. Over 44
million individuals chose to take part in the 499,000
airlines it functioned last year.
It revealed the value of 600 million in the next two
years of fresh customer services and products. This is
the most important investment of its kind in the
history of airlines. The three ' C ' are currently the
primary structure of the British airways (Shaw, 2016).

Operation Level of Information System-
operation level using technology for managing of
information system
The effectiveness and profitability of the
management of a geographically diversified
company requires rigorous but flexible surveillance
and control of all information streams.
The two primary data centers at Heathrow Airport
are regulated by most of British Airways ' systems.
In specific, DB2 and IMS databases are maintained
by data centers. DB2 is a critical DBMS in the
management of big application databases for British
Airways.