Comprehensive Analysis of Management Information System - MBA/MSc

This Management Information System (MIS) assignment delves into critical aspects of business management. It begins by defining Customer Relationship Management (CRM) and its three key components: marketing automation, sales force automation, and customer service. The assignment then explores e-policies for protecting organizational information, including electronic transaction laws and IT risk management. Cloud computing characteristics, such as on-demand self-service and resource pooling, are examined alongside its disadvantages. Further, the assignment analyzes the role of MIS infrastructure, inventory management, and payroll systems, and explores strategic business objectives, information system trends, and the application of UPS sustainability benefits and Porter's Five Forces framework. The document provides a comprehensive overview of how information systems impact various facets of business operations and strategic decision-making.

Running head: MANAGEMENT INFORMATION SYSTEM
MANAGEMENT INFORMATION SYSTEM
Name of the Student
Name of the University
Author Note

1MANAGEMENT INFORMATION SYSTEM
Question1
CRM stands for customer relationship management. This is very much necessary to
understand and take measures that will effectively manage the customer lifecycle. Customer
relationship management follows an approach that ensures managing the company’s interaction with
its potential customer and current customer. The customer’s data is being collected with the help of
data analysis. The CRM helps to manage the process and this process is controlled by the people of
sales department within the organization and this should be considered as the main tool. The three
components of Customer relationship management are:
1. Marketing automation: It is very much necessary to understand the marketing automation.
This includes taking responsibility related to managing the agents related to marketing so that
they can invest their time in a better work. In order to have a good marketing software , the
key features that will help in making good marketing software’s includes lead analytics and
reporting, collaborative tools that involves task allocation and reporting. This also includes
delivering full automated email for marketing starting from creation to execution.
2. Sales force automation: the sale force automation includes managing the opportunity, so that
prospects can be tracked from all over the sales territories. Quote generation is also being
done for creating the order. This is also used to manage the incentive so that the commissions
can be calculated.
3. Providing customer services: it is very much necessary to understand the relationship between
the customer and this should be done so that it can generate a better way of understanding
with the customers. This is very much necessary to resolve the issue. This is necessary to
allow the customers to manage better way of case management and great way will allow them
to improve the services provided towards the customers, the customers can respond
effectively, tracking can be done easily and the materials can be incurred against the cases.

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Question 2 A.
There are several e policies that will help in protecting the information within the organization.
These e policies needs to cover all the aspects so that the data stored within the organization can be
kept secured and protected. There is a need to safeguard the information associated with online
transactions, thus an organization needs a set of policies that will maintain the privacy while
performing electronic transfers. This includes maintaining the privacy of customer data, code of
conduct and business procedures. It is the responsibility of e-policy to outline all the features and
working of the organization (McPherson and Pincus 2017). This also set rules and policies in which
way the organization are allowed to collect information and in what amount. The e-policies in
protecting the information includes:
Electronic transaction laws: this helps in protecting the transaction that is taking place electronically.
This is very necessary to ensure that the transaction done is secured.
Policies involving use of IT systems: this involves setting rules that enables the users with laws of
using and accessing the IT data and information’s. This also involves backing up data protection. This
includes policies that defines the behaviour of employees and contractors (Valacich and Schneider
2015).
IT risk management and business continuity plan: this ensures that the organization have been
identified all the risks that are likely to come with IT data and systems. This risk management will
help in managing the risk that are likely to affect the IT Data and systems.
B.
Authentication technology are used to protect the server from unauthorized access. This
involves comparing the present credentials given by the user to the already existing ones. The users
gets permission only once the user is being verified as authenticate one. In order to authenticating the
system. The organization needs to implement passwords for ever system, using of smart card, using
fingerprint or biometric method. There are two types of authentication available these are single factor
authentication, two factor authentication, multi factor authentication, strong authentication,

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continuous authentication and digital authentication. The firewall will help in improving and
protecting the information from unauthorized users and also saves the important data from hackers.
This process will help in protecting the system from hackers and will improve the security provided to
the users.
Question 3 A.
The essential characteristics offered by cloud computing are on demand self-service. The
customer can choose cloud architecture as per their need and can pay only for the resources they are
using. The main features of cloud computing includes filer versioning , automatic synchronization, the
cloud server allows viewing and editing the file from cloud , security and file encryption is provided
by the cloud to their customer (Laudon and Laudon 2016). The storage provided by the cloud to their
customer are flexible and at an affordable price. Cloud architecture also provides reliable tech
support. Cloud computing also offers better privacy and security services.
This essential characteristics includes:
On demand self-service: consumer are allowed to choose their server time and network storage and
this does not requires human interaction.
Resource pooling: the computing resources are being used to provide multiple customers at a time
even after having different physical level and virtual resources.
B.
Disadvantages offered by cloud computing are , Firstly as the controls are in the hands of
cloud provider. Thus, this becomes difficult for the user to know about the exact working. Secondly,
the cloud server is vulnerable to attacks (Galliers and Leidner 2014). This is because all the
components are online and thus it has the capability to expose all the details on the internet. This will
lead to leak in public data. This will also lead to a rising issues related to security. Moreover the
control offered is in limited quantity and does not offers much flexibility.

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Yes The services a firm is capable of providing to
its customers, suppliers, and employees are a
direct function of its MIS infrastructure.
No The only service that will be affected by the
quality of the MIS infrastructure is the service
provided to customers.
Yes Ideally, this infrastructure should support the
firm’s business and information systems
strategy.
No This infrastructure should support the firm’s
information systems strategy, regardless of the
business strategy.
Yes The above illustration focusses more than
anything else on the relationship between
Business Strategy and IT strategy.
Yes The above illustration represents the centrality
of MIS infrastructure and services to the
achievement of firm success.
Yes Amazon is routinely sited as the most popular
online shopping site. The main reason for this
is that Amazon has been in this business more
than any other businesses.
Yes Ultimately, what the firm delivers to
customers, its quality, is a direct function of
the power of its infrastructure.
Yes New information technologies have a
powerful impact on business and IT strategies,

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as well as the services that can be provided to
customers.
B. this information system is based on the inventory management system. The inventory
management system is being used to calculate the product details accurately (Reix et al 2016). As
the table contains product description thus it is stated as the information system is following
inventory management system.
Question 5
a.
Yes information
Yes research
Yes analysis
Yes data
Yes input
Yes technology
Yes organization
Yes output
Yes management
Yes processing

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b. The type of information used in the diagram is payroll payment system. This is being used to
manage and analyse the payments within the organization. This is also used to check the
employee details and this helps in mainlining the government documents (Dobbs 2014). The
organization level in which this system is used is the management level.
IS Type Justification Organization level
Transaction processing
system
Transaction is taking place
within the payroll payment
system
Technical level
Management information
system
The whole payroll payment
system is based on
management information
system as the information’s
are being managed in these
level.
Management level
Question 6:
Your order of choices of information systems justifications
Inventory management system This will help in defining the products
Payroll management system For managing the payroll
Artificial intelligence techniques in business This will help the organization to manage
things quickly
Decision support system This will help in taking right decision on time

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Part B:
Question a:
With the implementation of information system the sharing capability of the organisation has
increased (Zhao, et al 2016). The information system helps in marinating database easily and in
an organized manner. The main objectives offered by information system are operational
excellence, flexibility, scalability and useful data. Moreover the information system helps in
improving the efficiency and helps in achieving higher profitability (Kerzner and Kerzner 2017).
With the implementation of new products, business models and services the information system
allows the business to avail and launch innovative products. This helps in increasing the profit and
also improves the relation between customer and supplier.
Question b:
The three information system trends influencing business interact with employees, customers,
suppliers and business with employees, customers, suppliers and also includes business partners.
With the help of internet and World Wide Web the components of information system can be
used in a better way. With the help of information system one can store and manage a data more
properly (Mathooko and Ogutu 2015).
Question d:
The six strategic business objectives are as follows:
 Operational excellence
 New products, services and business models
 Customer and supplier intimacy
 Improved decision making
 Competitive advantage
 Survival

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Question e:
With the implementation of UPS, the sustainability benefit offered are:
 Improved brand image and competitive advantage
 Increase in the productivity and reduce in the costs
 The waste can also be reduced
 Attracting employees and investors
Question f:
Porter’s five forces is used to analyse the framework of UPS (Burns and Dewhurst 2016). The
five forces of porters are as follows:
 Threat from new entrants: the organization needs to understand the threats of new comers
within the organization.
 Bargaining power of suppliers: the bargaining power of UPS also gets effected and this will
also affect the suppliers.
 Threat from substitute products: their always exist threat from the similar products produced
by different organisation and it becomes necessary to develop features that will help in
gaining profit.
 Rivalry among the existing players: the organization needs to determine the rivalry among the
other business groups.

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