SBM4203 Case Study: Evaluating Amazon's MIS and Proposing Solutions

This case study analyzes the Management Information System (MIS) challenges faced by Amazon, a prominent e-commerce company. It identifies issues such as managing the rapid growth of the e-commerce industry, inefficient centralized platforms, and a lack of departmental synchronization, which leads to problems like slow information sharing and competitive pricing pressures. The study proposes implementing a robust MIS to improve information access, facilitate informed decision-making, and streamline various processes within the organization. The proposed MIS aims to integrate data from various sources, enabling efficient processing and dissemination of information across departments, thereby enhancing operational efficiency, strategic planning, and customer relationship management. The study concludes that a well-designed MIS is crucial for addressing Amazon's current challenges and ensuring its continued success in the competitive e-commerce market.

Running head: MANAGEMENT INFORMATION SYSTEM
MANAGEMENT INFORMATION SYSTEM
Name of student
Name of university
Author’s note:

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Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................2
Description of the organisation..................................................................................2
Description and impact of the problem......................................................................3
Intervention for the problem......................................................................................4
Conclusion......................................................................................................................8
References......................................................................................................................9

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Introduction
In the present times, whether the businesses are big or even small, majority of the
business intends to manage the business without excessive complaints from the customers
and gain profit extensively. The organisations are required to implement the system for
collecting, processing, storing as well as sharing data. Earlier, these particular businesses
require significant time as well as resources. This report intends to discuss the issues faced by
the Amazon Company and suggest the most appropriate solution for eliminating the issues.
The detailed description of the issue has been provided in this report and then the impact of
the problem on the organisation has been provided. Lastly this report concludes with an
appropriate conclusion for the report.
Discussion
Description of the organisation
In the last two decade, the company Amazon has become significantly popular among
the common people and it has become the foremost preference of the people who intend to
execute online shopping. This company is the American multinational E Trade company and
it has become the most popular online retailer, a service provider along with offering the
services of efficient cloud computing (Kantor and Streitfeld 2015). Presently the company is
mainly emphasising on the two major sectors of integration that includes the Information
system as well as customer relationship management to allow the improved growth of the
business additionally. Presently the company is utilising each perspective of information
technology for the increasing the business in various sectors. For gaining the ability of
improved serving of customers, the company is adopting each element as well as the
fundamentals of information system (Ritala, Golnam and Wegmann 2014). The software that
is primarily used by the company allows them in attaining as well as attracting the consumers

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as well as the market with the availability of the strongest coverage within the fundamentals
of information system, which includes the support of the process and the operation, improved
decision making, appropriate strategies for gaining competitive advantage (Pandit and Poojari
2014). With the extensive utilisation of the data technology, it was deduced that the
organisation requires an effective warehouse because it helps in saving information that is
concentrated initiating with various external, operational, and the various databases that are
required by them.
Description and impact of the problem
Even though the Amazon Company is considered as a growing organisation in the
present business environment, it still has some issues that are required to be considered and
analysed for ensuring the positive development of the organisation. In the recent times, the
most prominent issue in the organisation is the managing pace with the growth of the e-
commerce industry (Galloway 2017). It has been observed in the organisation that the
inefficient working of the centralised platform in the organisation is the main reason for the
inefficiency of this organisation. The employees of the organisation do not possess the
updated information for working accurately in real time. When the employees need
significantly updated information to function appropriately, they have to wait for several
hours to obtain the real time information regarding any aspect. In the online retailing service,
there are several issues that are present in the businesses (Picq 2016).
The significant simplicity of using online shopping allows the customers in searching
for the most suitable prices instead of remaining loyal to any particularr vendor. It is
significantly tough to earn the loyalty of the vendors several times when there is high
competition. The improved customer experience might or might not go overlooked (Correll et
al. 2016). Moreover, if any customers of the organisation has had any bad experience, they
are certain in raising the concern that in turn might affect online ratings. A significantly

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highly competitive markets leads to the changing prices for similar product through the
various online markets even in the similar portal between the various sellers. The small
businesses are significantly affected by the competitive pricing and the slashing of the
product rates is not possible for their small margins of profit. Even with the big organisation
like Amazon, the slashing of the products is significantly difficult and it leads to the decrease
in the profit margin for the entire organisation. It has been observed that the various
departments of the organisation are not appropriately streamlined and there is minimal
synchronisation among the various departments. It leads to inefficient knowledge sharing and
the information is not shared effectively. The main reason for the unavailability of any
synchronisation among the various departments and the managers is the unavailability of the
efficient central platform in the organisation that helps in linking all the departments.
Intervention for the problem
For increasing the synchronisation among the various departments of the organisation
and increase the knowledge sharing among the various departments, it is recommended to
implement the management information system in the organisation that would help in
accessing the required information by the employees and the managers of the various
departments could view the information for making the improved informed decision.
Information system has been considered as the collection of the integrated m for the storage,
collection, and executing the processing of data and to deliver the information, cards as well
as any digital products (Laudon and Laudon 2016). The business firms as well as other
organisations depends on the information system for executing as well as managing the
operations, execute the efficient interaction with the customers as well as the merchants and
then effectively compete in the marketplace. The information system is considered as the
dynamic sector or the field that helps in monitoring the changes, and is considered as the
most crucial driving force that is induced by development of the computers (Laudon and

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Laudon 2015). It is the system that functions and revolves around the use of information. The
major function of the information is the avoiding significant uncertainty as well as the
unpredictable circumstances that is creating the solid base for the qualitative decision
undertaking in the leadership and the management (Galliers and Leidner 2014).
The information system is completely linked elements that functions combining
together with the sole purpose to collect, process and then save the information distribution.
The information system is also considered as the computer system that assists in collection,
processing, storing, and then reporting data from the various available sources for providing
the required information which helps in managing the procedure of making the decisions
(Walsham 2015). The main intention of this system is the processing of information, saving
as well as transmitting the appropriate information in exact location as well as improved
information system has been considered as the system that mainly performs the functions
with significantly less expense. The management information system offers the required
information, which is needed by the organisation for the improved management with
efficiency and effectiveness. The management information system has been considered as the
computer system utilised for the management of the organisations. The primary components
of the management information system includes the software, hardware, data, people, as well
as the procedures (Braglia and Frosolini 2014). The management information systems are
considered significantly distinct from any other information system as these information are
used for analysing as well as facilitating the operational and strategic activities.
Academically, this term has been commonly utilised for referring to study of the
methods by which the individuals, organisations or even the groups perform the evaluation,
designing, implementation, management and the utilisation of the system for generating
information for enhancing the efficiency and the effectiveness of the decision making that
includes the systems, which are termed as the decision support systems, executive

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information system and the expert systems (Han et al. 2014). This information system would
be significantly beneficial for the Amazon Company as it would help the managers in
undertaking the informed decisions for the growth of the organisation. The context of
management information system in the organisation has modified over the years and
presently it comprises of the various facets of functions of the organisation.
The system of the organisation has the capability of managing the data from the
collection to the processing. The system has the ability of presenting the information in the
form as well as the format that it helps in creating the effect on the user, influencing the
decisions or any inquiry. Over a significant time period, when the theoretical developments
were being done in the management information system, the main concept of end user
computing utilising the several databases was introduced. This particular idea introduced the
most fundamental alteration in the concept of management information system (Goes 2014).
The modification was the decentralisation of system as well as the user of that information
who is becoming independent of the computer professionals. The main concept of the
management information provides significant regard to individual as well as the ability of the
individual of using the information. The management information provides the required
information with the help of data analysis. While the analysis of data is being done, it mainly
depends on several academic disciplines. It includes the main theories, concepts as well as the
principles from several sectors and creating the management information system increasingly
useful and effective (Brocke and Rosemann 2014).
The foundation of management information mainly includes the principles of
management as well as the practices. The main idea of the management information system
could be easily developed for any particular intention if it has been developed afterwards the
designing and the systematic planning. It introduces the investigation of the business, the
views as well as policies of the management, the culture of the organisation as well as

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management type. The information must be produced in the setting and it should be
significantly useful in the management of the business (Dwivedi et al. 2015). This
functionality could be solely possible when the conceptualisation of the management
information system has been done with the appropriate designing. Management information
system relies significantly on the concept of the systems and provides the required solutions
for handling the complicated situations of any output or input flows. It utilises the theories of
the communication that assists in evolving the design of the system and capable of handling
the inputs of the data, the output and the process with least possible distortion or any noise in
the transmission of the information from source to destination.
With the help of management information system in the organisation, the organisation
would gain the simplification of several processes as the system guarantees that the gathering
of the appropriate data is done from the various sources, then it is effectively processed and
then transmitted to all the required destinations. This system has been anticipated to fulfil the
requirements of information of any individual, or any group of the individuals, he
management functionaries, as well as the top management (Park and Lee 2014). The
introduction of management information system in the organisation significantly simplifies
the diverse requirements with the help of variety of systems like Query systems, Analysis
systems, Decision support systems, modelling systems. Management information system
significantly assists with the strategic planning, the management mechanism, the operational
mechanism as well as the transaction processing. The management information systems
implemented in the organisation assists the clerical individuals with transaction processing,
then effectively answer any queries on data associated with the transaction, status of any
specific record as well as the references on the variety of the documents. Implementation of
management information system in the organisation helps the personnel of the junior
management with offering the required operational data to execute scheduling, planning as

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well as control and then assist the individual with the required decision making at operations
level for rectifying any situation that has been out of control.
Conclusion
Therefore, it could be concluded that implementation of management information
system in the Amazon Company would help the organisation with the simplification of
several processes of the organisation. It has been observed in the organisation that the
inefficient working of the centralised platform in the organisation is the main reason for the
inefficiency of this organisation. The employees of the organisation do not possess the
updated information for working accurately in real time. With the help of management
information system in the organisation, the organisation would gain the simplification of
several processes as the system guarantees that the gathering of the appropriate data is done
from the various sources, then it is effectively processed and then transmitted to all the
required destinations.

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References
Braglia, M. and Frosolini, M., 2014. An integrated approach to implement project
management information systems within the extended enterprise. International Journal of
Project Management, 32(1), pp.18-29.
Brocke, J.V. and Rosemann, M., 2014. Handbook on business process management 1:
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Correll, N., Bekris, K.E., Berenson, D., Brock, O., Causo, A., Hauser, K., Okada, K.,
Rodriguez, A., Romano, J.M. and Wurman, P.R., 2016. Analysis and observations from the
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Dwivedi, Y.K., Wastell, D., Laumer, S., Henriksen, H.Z., Myers, M.D., Bunker, D., Elbanna,
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Galliers, R.D. and Leidner, D.E., 2014. Strategic information management: challenges and
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Kantor, J. and Streitfeld, D., 2015. Inside Amazon: Wrestling big ideas in a bruising
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