Management Information System and Marketing in the Marriott Hotel

This report provides a comprehensive analysis of the Management Information System (MIS) and its application within the Marriott Hotel. It explores how MIS supports marketing efforts, facilitates information gathering, and enhances communication across various departments. The report delves into the effectiveness of MIS in improving decision-making at all levels of the organization, from top management to operational staff. It examines the components of MIS, including hardware, software, and data, and how they are utilized to analyze customer behavior, segment markets, and develop targeted marketing strategies. The report also discusses the advantages of MIS, such as gaining a competitive edge and improving operational efficiency, while also addressing potential drawbacks like the need for significant investment and the impact of frequent management changes. Ultimately, the report concludes that MIS is a critical tool for the Marriott Hotel, enabling it to adapt to market changes, improve customer service, and maintain a strong position in the competitive hospitality industry. The report also covers various aspects of MIS, including its role in information gathering, its impact on communication, and its effectiveness in decision-making.

Marketing Essentials,
M.I.S. And how use
this marketing hotel
Marriott

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
The use of MIS in the company..................................................................................................3
Effectiveness of use of MIS . .....................................................................................................5
The reasons for effective use of MIS. ........................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES ...............................................................................................................................7

INTRODUCTION
Management Information System(MIS) is an electronic system that helps the
management of the organisation to manage, organize and evaluate the working of
various departments. MIS uses hardware and software for supporting the decision-
making of the peoples that are working in the company(Lovelock, C. and Patterson,
2015). The Report will be based on Marriott Hotel. It belongs to hospitality industry.
The headquarter of the hotel is located in Maryland, United Kingdom. The Report
will outline the importance of using MIS in collecting information, marketing and
communication in the hotel. The Report will also describe whether MIS is effective
for the hotel for marketing its products or services, collecting information and in the
process of communication.
MAIN BODY
The use of MIS in the company.
Management information system is a type of system that helps in effective
decision-making of top, middle as well as lower level of the departments in the
organisation. It also helps to collect, evaluate and manage the information for
various functions. There are various components of MIS they are as follows-
 Human Resource
 Procedure
 Hardware
 Software
 Data
Marketing-
Marketing is an important function of any organization. It involves use of various
tools and techniques for influencing the customers to buy the product or service.
The management information system plays an important role in marketing of the
products or services of Marriott hotel. MIS works in integration with other
departments of the hotel such as food and beverages, finance, human resource etc.
The system helps to resolve the problems that are occurring in the process of
marketing. The information that is provided by the employees that are working in
production department of the hotel can be easily used by the marketing department
of the hotel(Peltier, 2016). The manager of hotel can use Marketing Information

System for conducting research activities that will help to collect the information in
respect of the needs and demand of the guests of the hotel. The components of the
software helps to collect the information that helps to improve the efficiency of the
marketing department of Marriott Hotel.
The hardware and software of the system also helps to produce various types of
reports that supports in systematic collection, recording and interpreting the data
that is important for marketing of the services that hotel is offering to the
customers.
The management information system is an important tool for the marketing
manager of the hotel. The software helps to collect data and information that
supports the advertising and marketing function of Marriott Hotel. The Reports that
are generated with the help of MIS helps in promoting the products or services of
the hotel such as tour package etc.
Information Gathering- Information gathering refers to the activity of collecting
information related with various functions of the organization from different
sources. This will help to deal with different situations in the organisation. The
management information system plays an important role in collecting and
managing the information.
MIS helps to manage and safeguard the information at various stages such as
information related before the departure of guests will affect the planning of
Marriott Hotel. The Management Information System helps the manager of the hotel
to record the information related with the clients, information related with
preferences and demographic factors of the guests can be easily collected. The
system provides insight to the manager of the hotel in respect of the changes in the
demand of the clients in respect of services of the hotel.
The decision support system(DSS) helps middle level management of Marriott Hotel
in taking timely decisions. Because, the software provides reliable information on
right time. Due to the effective decision-making, the hotel can easily compete with
other hotels.
Communication- It is a process of transferring the information to an individual or
group of individuals that are working in the organisation.
MIS helps the organisation to communicate the information between various
departments of Marriott Hotel. The reports such as ad-hoc report that are produced

with the help of the MIS system supports the operations and management of the
hotel. Even at the lower level of the hotel, MIS plays an important role.
For example- when a client of the hotel ask for the information in respect of the
price of staying in the hotel. In that case, if the sales representative of Marriott
Hotel is having all the transaction history, in that case, the information will support
to identify the name of client and other transaction history.
Management Information System helps in providing the information related with the
different functions of various departments of Marriott Hotel such as production
department, human resource department, finance department etc. The information
related with these departments helps top level management of the hotel in
developing the strategy of the hotel. This will help in effective functioning, growth
and success of Marriott Hotel.
Effectiveness of use of MIS .
The use of Management Information System is highly effective in different
areas of Marriott Hotel such as marketing, collecting information and improves the
process of communication at various levels(Laudon, K.C. and Laudon, 2015).
Marketing- The database is highly effective in providing necessary information to
the marketing manager of Marriott Hotel. It helps to divide the whole market in
various segments for targeting the potential clients for the hotel.
Management Information System helps the hotel to analyse the behaviour of the
customers that will help to design and develop new products and services of
Marriott Hotel. Therefore, the information also helps in effective marketing of the
services through various tools and techniques.
Information gathering and communication-
Management information system and decision support system provides reliable
information regarding various functions of the hotel that helps the Manager in fast
decision-making.
The information that has been provided by the software helps middle as well as
operational level management of Marriott Hotel by helping them in taking decisions
with the help of production, sales reports. Management Information System also
helps in improvement in the control process of the hotel and helps to solve various
problems that are happening during the process of delivering services to the guests
such as food and drink service, services of bars etc.

Positive impact-
 The Management Information System has help a lot in supporting the
functions of various departments of Marriott Hotel such as marketing
function, production department etc. The tracking of the performance of
marketing department has become easy(Schwalbe, 2015).
 The data collected with the help of the software helps in forecasting,and
predicting the trends of the demand of services that Marriott Hotel is offering
to the customers.
Negative impact-
 The process of collecting information with the help of Management
Information System requires high level of control and monitoring for effective
implementation of the decisions in respect of marketing and other functions
of the Marriott Hotel(Kerzner, H. and Kerzner, 2017).
 Developing the budgets for Management Information System for the hotel
requires high level of investment.
 Sometimes Top level management of the hotel frequently changes their
decisions this will impact the effectiveness of the performance of
Management Information System.
The reasons for effective use of MIS.
Yes, the use of Management Information System is highly effective in
conducting marketing related activities for the products and services of the hotel.
The software is also effective for improving the decision-making process of all the
peoples that are involved in providing the services to the guests.
Marketing- In the current global market, it is highly important for all the
organisations to respond to the changes that are happening in the external
environment of the business.
Management Information System helps the Marriott Hotel to respond to the changes
in the demand and preferences of the clients by providing relevant information to
the marketing manager. This has provided the benefits of competitive advantage to
the Marriott Hotel over other competitors of Hospitality Industry.
Gathering information and Communication-
Management Information System is very effective in decision-making process of the
manager of Marriott Hotel. In the current level of competition in hospitality industry,

timely decision-making is highly important for competing with other companies.
Management Information System assist the manager of the Hotel in communicating
with other departments and also support in effective decision-making(Chaffey, D.
and Ellis-Chadwick, 2019).
The software provides information to the Hotel at different stages of decision-
making process.
CONCLUSION
The above Report has outlined the term Management Information System and its
relation with the Marriott Hotel. The Report has also described the role of
Management Information System and various components such as people, data,
process etc in conducting market research for determining the changes in the
demands and preferences of the guests of the hotel. This has also help to conduct
marketing function of the hotel.
The software also helps in collecting information from various sources and
communicating it at different levels of the hotel such as middle and lower level.
Further, the Report has described the advantages of the software such as gaining
competitive advantage over other companies. It has also explained the
effectiveness of MIS in communication in the hotel.
REFERENCES
Books and Journal-
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to
planning, scheduling, and controlling. John Wiley & Sons.
Laudon, K.C. and Laudon, J.P., 2015. Management Information Systems: Managing
the Digital Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice
Hall Press.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Peltier, T.R., 2016. Information Security Policies, Procedures, and Standards:
guidelines for effective information security management. Auerbach Publications.
Schwalbe, K., 2015. Information technology project management. Cengage
Learning.