MIS Report: Analyzing Sainsbury's Problems and Solutions

This report examines Sainsbury's, a major UK supermarket chain, through the lens of Management Information Systems (MIS). It begins with an overview of the company, its history, and its market position, highlighting its success in the retail industry. The report then identifies key problems faced by Sainsbury's, particularly customer complaints related to inventory shortages, poor management, and changing customer preferences. It analyzes these issues using a leadership model, specifically the Prime leadership model, which focuses on value management, organizational growth, people development, self-actualization, and time management. The report proposes an intervention program to address these problems, outlining steps such as problem identification, goal determination, decision-making, plan implementation, and evaluation. The conclusion emphasizes the importance of MIS in providing valuable information for effective decision-making, adapting leadership styles, and implementing intervention programs to maintain a competitive edge. The report underscores the value of these strategies for long-term success in the dynamic retail environment.

Management
Information Systems

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Overview................................................................................................................................3
Problem faced by Sainsbury company...................................................................................4
Leadership model...................................................................................................................4
Design an intervention programme........................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The combination of hardware as well as software system that help the organisation to
analyse the information and make effective decision for the proper functioning of business is
determined as management information system. The purpose of MIS is to provide updated
information and makes the data accessible to the internal manager by running the report
significantly (Laudon and Laudon, 2015). For the better understanding of report Sainsbury
company has been selected whose headquarter is in UK and it effectively serve the local resident
through its lengthy chains of hypermarket or supermarket store. The company deals in various
food and non food item and has become one of the largest chains of supermarket store. This
report cover following topics such as increased customer complaint which is faced by the
organisation and analyse it with the help of leadership or communication model. Further, Design
the intervention in order to solve the problem along with the recommendation to deal with such
issue are covered in this report.
MAIN BODY
Overview
Sainsbury was founded in 1869 by John James Sainsbury which is a part of retailing
industry and serve to the people of United Kingdom. The company has second largest chain
through which it cover to the whole geographical area successfully. It has more than fourteen
hundred shops for which respective company has employed approximately one lac eighty five
thousand employee to cover the need of people effectively. Thus, the main driving factor for the
success of Sainsbury company is that it has always analysed the changing demand of customer
and has grown progressively by coming up with valuable product and cater the existing demand
of customer. Moreover, the strategy of offering quality product at reasonable prices has enhanced
the customer base of company and strength the long term relation of customer with company.
Further, with the help of digital media company communicate value to the existing as well as
potential candidate. Along with that they make customised messages and provide free delivery
facility which compel the potential customer to shop and become an essential part of an
organisation (Hammer, 2015).

Problem faced by Sainsbury company
Sainsbury is one of the most recognised brand that has gained huge loyalty from the
customer by promoting their brand through various advertisement campaign or loyalty
programme. Additionally, the company has always adopted innovation and enhanced its
customer service but still as it operate in dynamic environment which makes it tough for the
company to face the challenges successfully. Like, respected company received faces the
problem of customer complaints and some of the causes of complaint that company face in real
situation are shortage of inventory due to instant rise in demand due to which they find difficulty
to cater the demand of each and every individual. This main cause of such problem is ineffective
supplier supply relationship which remain inefficient to cover the need of lengthy chains of
company. Along with that due to low concentration on trainings and development programme
the company realised that customer finds problem due to poor management of inventory (Van De
Walle, Turoff and Hiltz, 2014). As improper segregation of inventory becomes time consuming
for the customer to reach out the final product. Therefore, this hampered the overall sales or
brand recognition of company.
Along with that as the taste and preference of customer keep on changes like nowadays
people prefer more healthy diet or organic food so this decreased the footfall of company. The
main reason associated with low sales was that the company received the negative feedback from
their client that they does not fulfil their latest demand. Such frequent complains adversely
affected the market of Sainsbury company and decrease their profitability ratio. Thus, in order to
sustain in competitive environment and maintain the existing position of company with the help
of research and development analysed the external market and can take feedback from customer.
Perhaps this process can help company to examine the situation and move accordingly in order
to satisfy existing customer and attract new ones (Stair and Reynolds, 2012).
Leadership model
Leadership model depict the certain leadership behaviour which is used in the particular
situation in order to cope up with the negative circumstances that takes an organisation in better
direction. It is essential for an organisation like Sainsbury to adopt the most suited leadership
style as it help to bind the effective relationship between employee and employer and motivate
them to achieve the long term objective of an organisation. Herein, Sainsbury company received
certain customer complaints regarding the issue like shortage of inventory, poor management

and inefficiency to understand the prevailing need of customer which is due to lack of effective
leadership style (Brocke and Rosemann, 2014). Further, application of Prime leadership model
can assist the company to sort the various issues effectively and regain competitive edge over
their rivalries.
Prime leadership model
As per this model it is the responsibility of the leader to work in inward as well as
outward direction. It consist of five dimension which function in order to plan as well as track
the structure. Such dimension help the leader as well as organisation to understand external
market and inculcate the changes to build strong foundation for the success of an organisation
(Scheer, 2012).
Value management (outward): In order to maintain the operations of an organisation
successfully it must offer value to the different stakeholder who are directly or indirectly part of
an organisation such as customer or society (Kerzner, 2017). In relation to the Sainsbury
company which operate in competitive environment due to which it needs to be active mover as
it help them to create the value for company. For instance, the preference or attitude of people
constantly changes so the leaders of company with the help of secondary method can either
prepare the questionnaire or observe the customer behaviour and serve them with the best
product. Therefore, generation of value addition is a profitable situation that reduces the negative
feedback and work to enhance the profitability or productivity of an organisation.

Organisational Growth (outward): With the help of digitalisation and globalisation
most of the company develop and diversify their business in new territories in order to gain
additional revenue. In relation to the retail industry of UK that include various big companies
like Asda and Saisbury analyse the external market and move accordingly. Like, Sainsbury
company has over one thousand retail store so it is essential for them to have large distribution
channel and strong relationship with the distributaries. As it can help the company to overcome
the customer compliant received because of shortage of inventory due to instant rise in demand.
People Development (outward): People are the prominent part of an organisation that
support the internal functioning of an organisation and help it to expand successfully (Shah,
2014). Thus, constant session of training programme by leader can help the representatives of
Sainsbury company to manage the inventory at it adequate places for the convenience of
customer. This not only lower down the customer complaint but also help them to gain better
shopping experience where are their grievances are resolved by the manpower successfully.
Self Actualisation (inward): Leadership is a crucial approach that help in the overall
development of an individual. Here at their stage the personnel achieve those position which they
dreamt of achieving. In relation the the Sainsbury company can groom the interpersonal or
persuasion skill of their employee this can help them to manage the customer significantly and
achieve the target due to which they can gain the desirable position. This lead to achieve the long
term growth and development of an organisation and provide desirable experience to customer.
Time (inward): Time is one of the constraints for the growth of an organisation as on the
basis of time the Sainsbury company need to take action otherwise some other innovative
company can take the position of company. Like, the company faced complaint because of late
mover in terms of taste and preference of customer which can instantly create dissonance and
leads to switch of customer to other brand.
Thus, analysing all these inward and outward factors help to maintain the balance and
enhance the organisation operation within stipulated time frame.
Design an intervention programme
The motive of intervention or change programme is used to analyse the problem faced by
company and cope up with the negative situation by landing up with desirable decision making
process. Herein, Sainsbury company can deal prepare the intervention to deal with customer
complaint which consist of various steps that are defined below:

Identify the problem: Initially, Sainsbury company identify the issue faced by company
like if they receive huge complaint then the role of internal management is to find out the root
cause this situation. For this company can directly take the feedback from customer or prepare
questionnaire to handle multiple issue (Tayur, Ganeshan and Magazine, 2012).
Determine the goal: Once problem is identified then goal is determined which needs to
be realistic and feasible that help to take desired action for the fulfilment of overall objective. In
context to Sainsbury company can change their goal with change in trend and make precaution
for customer satisfaction and reduce the chances of customer compalint.
Decision making process: It is the process to select best course of action for which the
manager of Sainsbury company can use brainstorming method with involve the employee and
leads to creative decision making. This help to overcome the issue such as customer complaint
faced by an organisation and help to bind effective employee and employer relation.
Implementation of plan: The best alternative is implemented within stipulated time
period which is useful for Sainsbury company to take the most advantage out of the opportunity.
For instance, sharing of efficient relation with supplier will help the firm to get quality product at
cheap rates.
Evaluation and control: After implementation comes evaluation under which respected
company compare actual performance with standard performance with the motive to reduce the
chances of variation to gain sustainable development (Rainer and et. al., 2013). This focuses to
reduce the chances of customer complaint.
CONCLUSION
From the above report it has been determined that the role of managing information
system is to provide valuable or relevant information to the organisation that helps to manage the
long term relation with customer through electronic media. Although an organisation perform all
its function in changing environment which makes it significant for them to adapt the effective
leadership style. This can help the company to cope up with the adverse situation by coming up
with innovative solution to deals with the different problem faced by company. Further,
intervention programme can help the company to find effective alternative in order to deal with
the problem wisely. Therefore, adaption of such process helps the company to gain long term
competitive advantage and cope up with the issue effectively within stipulated time period.

REFERENCES
Books and Journal
Laudon, K. C. and Laudon, J. P., 2015. Management Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Van De Walle, B., Turoff, M. and Hiltz, S. R., 2014. Information systems for emergency
management. Routledge.
Brocke, J. V. and Rosemann, M., 2014. Handbook on business process management 1:
Introduction, methods, and information systems.
Shah, M., 2014. Impact of management information systems (MIS) on school administration:
What the literature says. Procedia-Social and Behavioral Sciences. 116. pp.2799-2804.
Tayur, S., Ganeshan, R. and Magazine, M. eds., 2012. Quantitative models for supply chain
management (Vol. 17). Springer Science & Business Media.
Rainer, R. K., and et. al., 2013. Introduction to information systems: Supporting and
transforming business. John Wiley & Sons.
Kerzner, H., 2017. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Hammer, M., 2015. What is business process management?. In Handbook on business process
management 1 (pp. 3-16). Springer, Berlin, Heidelberg.
Stair, R. and Reynolds, G., 2012. Fundamentals of information systems. Cengage Learning.
Scheer, A. W., 2012. Architecture of integrated information systems: foundations of enterprise
modelling. Springer Science & Business Media.