Challenges and Issues of Management Information Systems at Telstra

This report examines the Management Information System (MIS) challenges and issues encountered by Telstra, a major telecommunications company. It provides an overview of Telstra's business, including its privatization and focus on customer service through digital channels. The report identifies key challenges such as maintaining revenue, managing declining fixed-line services, and adapting to shifting data demands. It also discusses various issues like regulatory trends, interoperability problems, supply chain inefficiencies, infrastructure limitations, and the impact of emerging technologies. The report further explores Telstra's opportunities, impacts of business decisions, information systems, audit management systems, and applies Porter's Competitive Forces Model to analyze Telstra's enterprise management system. Finally, the report delves into Telstra's strategic planning, including customer experience, core value growth, and building growth closer to core values, as well as strategic enablers such as network expansion, digitalization, and cultural capabilities.

Running Head: Management Information Systems
Challenges and Issues of Telstra Telecommunications

Management Information System
Table of Contents
Introduction of an Organisation.................................................................................................2
Challenges of an Organisation...................................................................................................2
Issues..........................................................................................................................................2
Opportunities in Telstra..............................................................................................................3
Impacts.......................................................................................................................................3
Information Systems..................................................................................................................4
Audit Management Information System....................................................................................4
Analysis on the Enterprise Management System in Porters Competitive Forces Model..........5
Strategies of the organisation.....................................................................................................5
Competitive Advantages............................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8
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Management Information System
Introduction of an Organisation
It is a telecommunications and media company which provides the facility for building and
operating the telecommunications networks, selling of mobile phones, internet accessing,
other products and services. It generally has a long history now the organisation is been
privatised and has fully focused into the change program to focus on gaining the attention of
most of the customers. Telstra proposed to improve the new digital channels for providing the
services to the customer. The organisation developed many new platforms to provide the easy
accessibility to the customers. It is the for profit organisation. It has more than thousands of
the employees working in the company (Damodaran, 2013). The company mainly aims to
build the various technologies and to have the content solutions for easy accessing by the
customers. It has the main vision in the fast and the reliable internet connection for the
mobile phone service.
Challenges of an Organisation
Telstra is leading and making up to broaden the challenges to lead in the corporate world. It is
leading to the challenges which are continuing to accelerate. It has generally the strong
growth in the revenue. The organisation has the high margin legacy and has the fixed line
voice. It is able to manage the inevitable decline of its fixed based revenue base. It has a vast
growth in the long-term trends with the business that is rapidly accelerating in line with roll
out and it has the position to reach and to fulfil the goals in future. Telecommunications have
generally facing the challenges essentially in the business of the shifting the data between the
users (Freeman and Park, 2015).
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Management Information System
Issues
In the organisation it is very common that the issues are being raised regarding to the
business activities or the operations being performed by the employees or by any member of
the organisation. The issues are being emerged in the following ways like
1. Regulatory Trends: It certain rules and the regulations which are been framed by
the government to regulate the business organisations but the organisation generally
fail to accept and follow the rules.
2. Interoperability: It is used for exchanging the interfaces and the essential
information between the organisations for collaborating regarding to the certain
products but some organisations
3. Supply Chain: It is the flow of raw materials originated from the supplier and goes
till the ultimate consumption by the consumer which is not exactly maintained.
4. Infrastructure: Sometimes the organisation lack in internet connectivity due to the
servers down or due to some malicious activity.
5. Emerging Technologies: Sometimes the organisation get fails to maintain the
database because of not recovering to the old database of the employees (Fitzgerald
and Savage, 2004).
Various issues being faced by the customers in various areas like Mobile data speed and
dropout issues in the organisation. And for avoiding such issues the organisation has accepted
the challenges to gain the image to fulfil the main objective in the market.
Opportunities in Telstra
It has developed to offers the challenges in the professional environment into chasing to the
worldwide and exploring to the telecommunications industry. It has been defined as the
process of identifying the business and to further process the business and reducing the risks
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Management Information System
for identifying the potential opportunities. The organisation has the strengths as well as the
weakness in the internal organisation. It is the platform which provides the wide facility in
the organisation for promoting the products and services of the telecommunication industry
as well as conducting the research on the latest trends in the industry to fulfil the demands of
the customers (Galliers and Leidner, 2014).
Impacts
Generally the impacts are based on the hierarchical representation for various levels of
communication in the organisation. The impacts in the organisation can be defined as the
impact means different things to different people. But it can be easily derived as the outcomes
achieved by the organisation for the long-term effects of the working and performance of the
organisation. It generally focused on creating the awareness and preventing from the
disability in the company. The various effects which impacted the company finance with the
latest results is revealing in the profit of the organisation (Jepsen, et al., 2015).
 Data volumes have been increased and have the intense competition on the pricing
across the fixed bundles and the mobile data and the Internet protocols have the
greater impact in the organisation.
 The competition in the price has a greater impact and the main factors affected to the
performance to reduce the mobile calls and the SMS termination rates as well as for
reducing the backhaul prices.
 It has lead into the potential to impact the remuneration in the future.
 Margin pressures faced in the company for being very competitive in mobility market
and the on-going impacts in the NBN rollout.
 The company has thrown the support behind the plan changes to the rules and
regulations for installing the low impact telecommunication equipment’s.
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Management Information System
 IT focuses to the greater impact to attract the youth for the active participation
towards the telecommunication industry (Klettner et al., 2014).
Information Systems
In today’s scenario the successful organisations are based on controlling to the large and a
small technology which helps in manage the all business operations and the activities which
are used in all the business activities as well as of assisting in making the business decisions.
The organisation uses the information systems to collect the data and process the information
regarding to the needs of the data analyst (Laudon and Laudon, 2016).
Typical Information System Organisation
Audit Management Information System
The audit is the systematic, independent and the documented process for obtaining the audit
evidence for the fact or the other information which is needed for the verification and should
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Information
System of
Organisation
Development
Operations
Network
Architecture
Data
Administration

Management Information System
be relevant according to the provided information. The main object of the audit is to provide
the specific guidance to the member for creating and developing the audit quality
management system. The audit management system generally tends to process around the
various management processes like Leadership and Direction, Audit Performance, Customers
and investors relations, human resource management, etc. (Sousa and Oz , 2014). The
guidelines have been maintained for ensuring the compliance with the auditing standards.
The Audit management system mainly aims towards the customer satisfaction which is
mainly in the bottom of the organisation. The Audit performance is based on the Planning the
Audits, staffing for the audits, internet tools, conducting the audit, advice and discussion,
Evidence and documentation, supervision and review and reporting of the organisations
(Rothaermel, 2015). The audit and risk committee used to manage and assist to the various
responsibilities:
 Financial reporting
 Managing the risks
 Compliance
 External audit
 Internal control
 Internal audit
 Telstra’s structure separation undertaking
Analysis on the Enterprise Management System in Porters Competitive Forces Model
The analysis is made on the management system benefits from enhancing the Porter’s value
which mainly tends to have the analysis and making the improvements in the organisation.
The Porter’s value chain is used to make the consistent approach with the desires of making
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Management Information System
the business process and its operations on the system deployment. It mainly aim to entails the
chain with the viewing of the organisational chain and the system units which are composed
of the inter-related systems and to have the involvement in the consumption as well as to the
transformation of the resources such as money, work force , resources, infrastructure and
management material (Klettner et al., 2014). The Porters value totally depends on the
essence of the defining the ways in which the organisation process all the business operations
so as to earn the profit and to gain the competitive advantage. Porters five forces analysis aids
to the business for cross checking into the environment. Telstra have the monopoly over the
telecommunication business which mainly has the legal patents which are mainly used by the
other companies and the organisations based on the
Strategies of the organisation
An organisation has the strategic planning for setting the priorities, focusing on the energy
and the resources strengthen the business operations, it is essential for the company to ensure
that the employees and the stakeholders are working on the common goals and establishing
the agreements for the better outcomes or the results. Telstra is pinning its hopes for making
the money from the new media assets and the resources. They mainly aim in the overall
strategy was from improving into the customers experience and growing the number of
services while reducing the costs on the products (Longoni et al., 2014).
The company mainly tends to have the corporate strategies like
1. Delivering of the brilliant customer experiences- It mainly focuses on the
delighting with the customers to provide the best products and the services to have the
best networks so that to have an appropriate sales, service and support that it is
simple, natural and increasing in the digital world.
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Management Information System
2. Driving the value and growth from the core- It will continue processing in the
digital world that will excel the good things and make ensure that the core value of the
business is more efficient, maintainable and commercial on focusing to the clients and
the growth in the business. The value growth of the business depends on the network
superiority and driving productivity through simplifying the business (Roberts et al.,
2004).
3. Building the growth in the business closer to the core value- It has been refined as
to have the clear image of the investments in the business that mainly focuses on the
building the organisation core strengths and skills that is mainly used to build the core
business. This mainly includes the core international enterprise business and helps in
expanding the business into more telecommunications and building the network for
the disruptive technologies to strengthen to our core capabilities (Peppard and Ward,
2016).
Telstra has the strategic enablers which tends in enabling and reinforced with the
comprehensive to the cross-company programs.
1. Networks for the future- The networks of the organisation has expanded up to the
biggest competitive advantage, the company keep on investing so as to deliver the
goods and the coverage, speed, reliability and the security to the clients.
2. Digitisation- Company’s systems and processes should be organised in such a form
so as to enable to the digitised business services to have the brilliant customer
experiences to have the appropriate way of working. There are the various ways for
digitising of the business and the experiences of the customers.
3. Culture and Capabilities- In today’s scenario the company should have an
appropriate culture and to build the core capabilities for driving into the critical
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Management Information System
cultural shifts. It refocuses on the core values and driving to the greater ease and
accountability of the organisation (Porter and Heppelmann, 2014).
The company aim to have the specific strategies and the performance based on refining the
long-term strategies to drive the growth far beyond in the near future. The strategies designed
make the ambition clear. It generally shows the focus on the effects being made towards the
building value.
1. Improving the customer satisfaction- It is the core strategies which mainly aim to
have the proper change in the way the customer make the communication regarding to
the change in the culture and to the customer encouragement.
2. Retaining and growing customer for the business- The organisation has continued
in growing in the good momentum as the customers respond positively for the better
initiatives.
3. Changes in the business- It mainly deals with the industry structure and competition
with the other telecommunication industries that mainly aim to improve the quality in
the structure and competition, operational models, regulation in the organisation etc.
(Madden and Ahmad, 2015).
4. Developing the new growth in the business- It usually tends in growing the business
and also develops the new business strategies so as to provide the greater
opportunities in the network applications as well as in network services.
5. Future Outlook- The strategies are formed to have the future outlook as the
employees working hard and give the best initiatives towards the organisation for the
implementing to the innovation and capabilities to grow the customer base and to
improve the quality in the customer satisfaction so as to grow the organisational
behaviour in the market.
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Management Information System
6. Managing the risks- It helps in identifying the risks and threats if arise so that it
would be ease in the resolving and managing the risks that can affect to the success
growth in the organisation (Turban et al., 2015).
Competitive Advantages
It can be derived as the advantage which generally makes the better competition in the
customers mind. It generally allows having the greater sales in the business or in the margins,
or in retaining more than the customers. It can be expressed as the power that the business has
over its competitors. It has the strategy which can be gained from offering the deals and the
greater values to clients. Advertising the products and services at the lower price or higher
price, quality interests with the consumers will down the price rate (Savery, 2015). Telstra
has acquired for investing heavily in the expanding their national coverage. Telstra has the
competitive advantage in the geographical coverage which has proved in influencing towards
the battle for the profit generating from the customers. Telstra has emerged in building the
fast data and providing the access to the customers and to the other companies to have the
best place in the near future (Siddique and Amir, 2006).
Conclusion
The existence of the Telstra is primarily based on the monopolistic to the dominant market
where the company mainly aims to have the market position where the company have the
main focus to provide the best facilities and services to the customers. For making the
company to be on the top in the market it is necessary that the company should follow the
necessary government rules even when the company is privatize. The diversification is for all
the company that should be exist for the long term so as to have the continuity in all the
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Management Information System
business processes to achieve all the goals in the global market. The company have built a
form to accept the challenges and fulfil the desires of the employees working in the
organisation as well as to the customer’s satisfaction.
References
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