Management of Innovation and Creativity: Herbalife Interview Report

This report presents an analysis of an interview with a manager from Herbalife Nutrition, focusing on the management of innovation and creativity within the organization. The report explores the interviewee's definition of innovation, the importance of innovation management, and the strategies employed to foster creativity. It delves into topics such as disruptive innovation, the role of research and development, the use of innovation matrices, and the impact of organizational structure on employee motivation and idea sharing. The report also highlights the close relationship between change and innovation, emphasizing the strategic importance of innovation in a dynamic business environment. The conclusion underscores the significance of managing innovation and change as essential competencies for managers, alongside the implementation of a strong organizational structure to support innovation.

Running head: MANAGEMENT OF INNOVATION AND CREATIVITY
MANAGEMENT OF INNOVATION AND CREATIVITY
Name of the Student
Name of the University
Author Note

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Innovation and creativity
Innovation and creativity is both important in the present date as because it helps
organizations to build and implement new solutions in the organization to all kinds of problems
which cannot be solved with the application of traditional means and measures. With the help of
innovation and creativity in the organization the top management of the company will be able to
gain an advantage over the progress of human solution which eliminatory resolve various types
of conflicts, create new opportunities for the business and as well as involve technological
measures in the organization. Whereas on the other hand creativity is very important for the
business as because it is one of the most important factor or key ingredient in the process of
business innovation.
According to the author Mikkelsen, (2020) creativity is known for bringing in the change
in the whole process so as by thinking something which is outside the box. Creativity is the only
process of developing various types of new ideas into the business problems which will later on
be turned into innovative business solutions. Creativity is known for expanding the whole though
process of the business ideas so as by providing various types of solution to each research
statement. It is the only process if recognizing various types of opportunities in the whole
business process. It also helps in gaining connection in between things which no one before
thought of getting connected in the whole business process. However according to the interview
session with the manager of Herbalife Nutrition it has been found out that however just to find
various types of creative business ideas is not enough to say that the idea proposed is innovative
in the whole process. However if assessed and found out that idea is very helpful it will be
implemented and added value to the whole business process.

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According to the author Machado and Miranda, (2020) also implementing one of the best
business idea is a whole different process which is known for requiring different type of skills
and capabilities rather being just creative and innovative in the whole process. It has been found
out that very small amount innovative business ideas are implemented in Herbalife Nutrition
where most of the ideas are taken from the side of research and development lab. But once the
idea is implemented in the whole business process and a solution is found out based on the idea
after it is made accessible can be termed as the process of innovation. However creativity as well
as innovation works together parallel but are not the same. Innovation is one of the most
important model required in the whole business process as it acts as a very structured approach in
the whole business process.
The manager of the company admits it that the whole organization can run with an
innovative process without any means of creativity in it, but it will be getting some sort of result
from the use. However the manager cleared it by saying that it is better to be creative rather than
being innovate as because with the help of creative process a person will be able to learn various
types of new things in the whole process. When asked about how the manager of Herbalife
Nutrition managed innovation he said that the purpose of measuring innovation is quite simple
process it is done in order to see you at the organisation in the present date is standing at the
moment as well as it helps ensuring that the organizational process is going on in a right
direction. Innovation mattresses rural allowed to see if the top management is doing enough of
activities and more specifically enough of right kind of activities in order to achieve the desired
results. Matrices are known for having use impact on the behavior of the company process which
is why it is very important to trying to analyze the KPI's that are driving the employee behavior.

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Basically device innovation matrices into different categories which include the input process
and as well as the output mattresses.
In other words what goes into the innovation process is derived by the input mattresses as
well as what comes out of the innovation process is derived by the output method process in
Herbalife nutrition. In order to get out from the most of the innovation metrics he recommends
the business leaders to focus on few of the metrics at a time so that they can maintain a good
balance between different uses of metrics. He also asks the departments involved to priorities the
requirements and needs and choose source which will be most effective for that moment and
then aligning the strategies with the company goals in order to ensure that everyone is using the
same matrices in the company.
However the manager states that change and innovation both are very much closely
related with each other as a whole. The changes which has occurred in the whole business
process is known for getting involved in a whole lot of better ideas. With the help of open
innovation process which is of much importance in the present scenario has helped the company
to get involved with the development of new business ideas. Regarding the business strategies
which has been used by the company is the disruptive innovation strategy.
The disruptive innovative strategy has helped the company to gain various types of
competitive advantage over the competitors. When asked about how he created the business
innovation he said that innovation is known for being the process of bringing new things into the
market. Innovation is also about creating some of the new products that has never been made by
any other company performing in the same market full stop them for it is the process of creating
implementing and as well as applying something new which is recognized as a product on some
unique ideas present inside it. Bright vision and creativity in the employees along with the use of

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latest resources such as latest computers, internet facility, printers except which will help them in
completing their task and will also provide safety equipment to the labor (Rose, Hölzle, and
Björk, 2020). The organisation structure in Herbalife nutrition provides proper reverse system in
Orion for those who works well in the organisation. He said that they also provide various types
of recognition system, bonus system to money and other initiatives that this motivate the
employees and involve themselves various process of innovation activity in work. Indeed
employees can easily share ideas for suggestion if ideas accepted and words should be given
because there is a slogan that denotes leave in innovation. It can be said that organizational
structure in Herbalife Nutrition is organic because here managers always try their nest in order to
involve employees in that is decision making process (Nguyen, 2020). The employees’ idea
always been given the ownership as because they try to come on that is so creative and
supportive structures.
Regarding the strategic importance of innovation it can be said that both innovation and
change has become important in a dynamic and overall changing environment as a whole.
According to the author Barak, Watted and Haick (2020) when a company fails to innovate and
change accordingly the customers and the employee fails to deliver the best out of them. With
this process the company suffers a lot in the first place. The manager of the company thus have
to manage the innovation and bring about the changes in the environment. One thing which has
highlighted the process of innovation in Herbalife Nutrition is that the manager of the company
said that they also try to bring in innovation to the whole business process so as by opening
various types of research and development centers so that they can gather huge amount of ideas
from various employees and customers involved with the company directly and indirectly as a
whole.

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Therefore in order to conclude the above essay it can be said that the ability to manage
business innovation and change is an essential part of the manager’s competencies. The company
also tries to bring in innovation and creativity into the organization so as by implementing a good
business organizational structure as a whole. It is true that the organizational structure helps in
bringing the change with the business process. The organizational structure in the business is
known for providing the employees involved with the company few of the best technological
sources so that they can use them and make out the best from them (Liu, Wang and Chao 2020).

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References
Barak, M., Watted, A. and Haick, H., 2020. Establishing the validity and reliability of a modified
tool for assessing innovative thinking of engineering students. Assessment & Evaluation
in Higher Education, 45(2), pp.212-223.
Liu, H.Y., Chang, C.C., Wang, I.T. and Chao, S.Y., 2020. The association between creativity,
creative components of personality, and innovation among Taiwanese nursing
students. Thinking Skills and Creativity, p.100629.
Lowe, R. and Chiu, L.F., 2020. Innovation in deep housing retrofit in the United Kingdom: The
role of situated creativity in transforming practice. Energy Research & Social
Science, 63, p.101391.
Machado, C.F. and Miranda, R.M.M., 2020. About Competencies, Creativity, and Innovation in
the Portuguese Textile and Clothing Sector. In Entrepreneurship and Organizational
Innovation (pp. 93-112). Springer, Cham.
Mikkelsen, T., 2020. Coaching the Creative Impulse: Psychological Dynamics and Professional
Creativity. Routledge.
Nguyen, N.T., 2020. Relationships between leadership styles and organisational innovation in
Vietnamese public enterprises: the mediating role of employee creativity (Doctoral
dissertation, University of Nottingham).
Nguyen, N.T., 2020. Relationships between leadership styles and organisational innovation in
Vietnamese public enterprises: the mediating role of employee creativity (Doctoral
dissertation, University of Nottingham).

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Rose, R., Hölzle, K. and Björk, J., 2020. More than a quarter century of Creativity and
Innovation Management: The journal's characteristics, evolution, and a look
ahead. Creativity and Innovation Management, 29(1), pp.5-20.
Tosi, F., 2020. Design Thinking and Creativity: Processes and Tools for New Opportunities in
People-Centred Innovation. In Design for Ergonomics (pp. 143-159). Springer, Cham.
Zheng, J., Wu, G. and Li, H., 2020. Motivating Civil Engineering Students’ Creativity: Actor–
Partner Interdependence Approach. Journal of Civil Engineering Education, 146(1),
p.04019002.

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Abstract
Interview Questions
1. How do you define innovation?
Ans: I feel that innovation is quite a big term which is known for having endless number
of definitions in the market. I being the manager of Herbalife Nutrition firmly believe in
the activity that nutrition is something that can be refereed as the introduction of
something new way in the business operations.
But however innovation can be defined as the process of defining a new idea in the
business life cycle that is translated into a better good or service offered by our company
in the present date. The process of innovation is known for creating a value to the
customer who are willing to pay more to the company. However I feel that the essence of
innovation is known for bringing in improvement to the company as well as to the day to
day operations held by the company to launch something better in to the new world.
2. What do you thing innovation management is?
Ans: Seeing the business operations for quite a few years now I feel that innovation
management is something that is known for referring to the handling of all the activities
which are needed to introduce something new into the business cycle. From and
organizatio’s operating perceptive view I feel that innovation management is something
where not only the top managerial department of the company but also the mere
employees, workers and other person involved in the business should try out bringing in
and delivering new innovative business ideas, prioritizing them and as well as
implementing them.

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Innovation management is something that is simply a long continuous process of coming
up with various types of new ideas in the business cycle with improving and introducing
new goods and services in the business. This process will be making a company stay in a
competitive position from the other companies in the market. Taking for example of
innovation management it can be said that Herbalife Nutrition in the present date with the
help of innovative practices has come up with various types of product like weight loss
protein shake, protein bars, teas and aloes which can be consumed by a person when
working in an organization or when getting out for work.
3. How do you approach innovation?
Ans: I really feel that innovation can be approached in different ways however it is
recommended to take in or accept the holistic approach which is known for viewing
innovation in a broad way. Through my experience in delivering innovation activities in
different way to the company, I have tried to understand the basic form of innovation in
the best way possible. I have always tried to break down the simple process in different
way and discuss each aspect with others separately.
We in Herbalife Nutrition approach innovation and creativity through following the:
 Capabilities – the abilities our organization has in the present date for creating and
managing innovation such as skills delivering, knowledge and capital sharing.
 Structure of the organization – I prefer following few of the best organizational
structures in my company so that it can process best in term of performance and
enable the effective use of the capabilities.
 Strategy – The strategies are something which are used by the organization to
perform their best taking part from each department they are functioning for.

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 Culture – The culture of the organization is something that is known for valuing
the way the innovation process will take place.
4. Why do you think innovation matters the most Indian organization?
Ans: When looking into something or at innovation from big organizations perspective it is the
only source of economic growth I think which is known for involving collectively into the
wellbeing, environmental sustainability and use of the natural resources for the long-term. I do
feel that the world around me as well as other organizations are changing in a very fast pace
which tense to fill in the ability to innovate, adaptor new innovative process and as well as learn
how to use them in the day to day business operations. Therefore I feel innovation is important in
the present that and is inevitable if I want to study 11 and keep up with those changes.
Innovation also helps my company to gain competitive advantage over the competitors in the
innovation
5. How to use succeed in innovation how do you check the progress update of innovation
and creativity
Ans: There are various types of procedures and ways in order to innovate and check the success
of the market operations as well as companies operations in the market. I mainly try to keep a
steak on the individual aspect such as market when you are operating in as a unique capability of
your organization rather just like providing a simple business in the general market. However I
feel that when speaking about innovation there is no guarantee that the previous successful
automatically repeat itself as success depends on the number of other factors such as timing and
as well as structural aspect of the organization. Here are few practices which I believe are useful
to detect innovation in Herbalife Nutrition.

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 Striving for constant improvement – sentence on word constantly better both as an
individual and as well as an organization. I need to make small, continuous improvement
in order to succeed in the long run and often the biggest innovations are known for
resulting from the smaller innovative process used previously.
 Keeping creating value for the customers – my company only styles to keep a good value
creation for the customers as because in the presented innovation is just another to
creating more value to the customers. My company tries to create innovative products
which are suitable for the customers in their daily busy life.
 Keeping talented people on all level of the organization – keeping sensible people in
various departments will be delivering service and also sensible idea to the company.
Jaipur return to find people who have the ability to critically think about innovations and
open minded approach and innovation management.
6. How can you make innovation little bit easier for employees in organization?
Ans: Innovation does not have to be a rocket science instead of getting too caught up with the
challenges of innovation the employee should try something to pave the way for innovation.
Based on my experiences I try to follow a few simple steps which will make innovation is here to
imply in Herbalife nutrition. I tried to set clear goals which are aligned with the strategies
applied by the organization. I feel that having a legal which is ultimate the admin for and then
breaking it down into smaller particles will be more achievable in the long term. The employee
should try to enhance the organizations innovation capabilities so as by contributing their best to
the organization with no time. Finally I should try to build an innovative culture so as by
promoting active collaboration and finding a balance between short and long-term performance.
7. What do you do in order to build the process for innovation?
Ans: In order to build the process of innovation I try to figure out the right innovation
management process which can be used in organization. Is innovation is by nature a highly
unpredictable I want to see how is certain process good work for the organisation is to try out
innovation and creativity in the real life. I have tried out various types of process in order to suit
the organisation but not all processes shoot the organisation. Depends on choosing the right ones

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who are depending on a number of things such as a goal of the organisation, the weather
organisation is currently operating and the business industry as well as the market organisation is
operating in.
8. Do you followed Tidd and Bessant's 2013 framework which really depends on searching,
selecting, implementing and capturing the innovation process?
Ans: Yes in Herbalife nutrition we try to follow Tidd and Bessant's framework for innovation
first cricketer search various types of innovative versus Intel processor is select one and best
military forces that will be carried out by the company for a long term basis. Next process will be
implementing the process of innovation and creativity in the business operation and as well as
capturing the moment of innovation and creativity in whole process.
9. What is your company's innovation strategy and what challenges have you met on the
innovation journey as well as how you managed those?
Ans: Opening a center in new regions is known for allowing us to strengthen our local research
and development capabilities to deliver most science death, quality product and we expected the
number of products and speed in the market in the next few years. My senior vice President of
Herbalife nutrition trying to open up news research centers in Shanghai, China. An investment of
over 100 million RMB in the next three years will be providing innovations in China Silicon
Valley. Placenta will be covering over 21500 square feet including research and development
space dedicating to the creation of new products as well as packaging services for several house
laboratories. The company is planning to connect studies such as round weight management,
sports nutrition and personalized nutrition services in order to serve better customers. Basically
we tend to follow disruptive innovation strategy which is known for requiring a new business

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model but not necessary that it will be a technological breakthrough. Taking for example of
Android operating system which is provided by Google as potentially design companies like
Microsoft and Apple not because of the largest technical differences between because of
dominating business model. Android is giving various types of application for free virus on the
operating system of apple and Microsoft or not provided in the customers with free services. Few
of the challenges which we happy face in terms of bringing on innovation and creativity in
organisation was huge amount of investment in technological devices as well as opening various
types of research and development centers. We thus had to provide various types of training
services online development services to bring in steps of changes in the operations department of
the company. Shiva the basic challenges which was faced by the company the employees were
not empowerment to bring in innovation in the relations of the company. Also the employees
were not motivated to innovate programs for the organization.
10. What is open innovation according to you?
Ans: Open innovation is menu form of innovation well knowledgeable and creative individual
work outside the company are in different departments inside the company contribute to the
strategic goals through various innovative process. Open innovation is an intellectual property
where both the employees are known for sharing innovative ideas so that that can be useful for
different parties in different ways. More information is open letter I feel with no information. It
has also been proven that good ideas may be come or even die if you rely on too many opinions
from to many people. For instead of automatically inviting everyone in an open processor off in
decision making method it is suitable to open innovation in a small place where different
business intellectual will be in getting them in order to bring out something relevant. In order to
bring out an open innovation process I often tend to engage at large audiences improves the cost

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efficiency engaging with customers of the company. I also involved the customers in our
research and development process so that a company can gain knowledge from the customer
feedback and improve the product as well as brand value. Thus it can be said that open
innovation process is known for finding out new challenge and as well as games partnership in
the business process.
11. Providers us with some real life examples of open innovation process which you have
gained knowledge in your company
Ans: There’s plenty to be learn from companies who have been continuously using the process
of open innovation in order to get more business ideas from different groups of people also name
the organisation as well as people who are working in some different organisation. What comes
into the process of open innovation is red sky is not the limit. There are various types of people
who used the process of open innovation to add on values to the other used to gain more and
more information by developing new products for the example of Netflix can be said that it had
launch and open innovation challenge called Netflix prize in 2006. The Netflix price open to
anyone from the public as long as they are professionally affiliated with Netflix. The intention of
the Constitution was to find a filtered algorithm which will be improve their movie or series by
getting up suggestions from 10% existing employees of the company. Thoughts on time winning
competition after the net fixed price competition where the company has offered a Grand price of
1 million USD. Netflix has also had open feedback from the customers who has served the
company for more than 425 years we have asked him to provide valuable suggestions on various
types of innovative product that can be manufactured by the company in order to make the life of
consumers easier. With the feedback received we manufactured various types of health nutrition

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as well as fat removal which can be eaten by a person travelling to far places or going to gym or
working in an organisation.
12. How can you motivate creativity in your organisation for a long term sustainability in the
market?
Ans: Motivated and creative employees are known for being much more efficient employee after
when compared to those normal employees whose motivational needs are ignored. The
motivated and creative employees time to take better ways to complete the task and quality
oriented in our organisation does I feel that motivating creativity continuous to the overall
quality development in my company. In order to enhance in stream motivation among my
employees I always try to inspire them, show them trust and as well as respect them by providing
various types of leadership support to learn and reach their goals for the betterment of the
company. Listening to the employees and as well as to solve them as soon as possible really
confidence and their work which help them in completing the task as soon as possible. They also
tend to bring interface in the higher management leaders that make them feel that they also are
important asset to the organisation.