MANAGEMENT 15 Report: Innovation, Change, and Management

This report, for MANAGEMENT 15, examines organizational innovation and change management, focusing on Sparks NZ. It identifies opportunities for innovation in marketing, including robotics, one-to-one marketing, and virtual reality, outlining the scope and framework, processes, and approaches for implementation. The report details the benefits of these innovations, such as brand loyalty, increased sales, and cost savings, and provides a plan for managing innovation processes, including stakeholder communication and innovation roles. The analysis also considers organizational culture, climate, operational conditions, and environmental factors. Furthermore, the report explores contributions to promote and plan innovation, including feedback mechanisms and their benefits. In the second outcome, the report addresses organizational change in the Human Resource Department, identifying opportunities such as changes in communication strategies. It outlines processes, change management models, and benefits of these changes, applying change management strategies. Finally, it suggests contributions to promote and plan organizational change and their benefits.

Running head: MANAGEMENT
MANAGEMENT
Name of the Student
Name of the University
Author Note

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Table of Contents
Outcome 1........................................................................................................................................3
1. Identify at least one organizational operational context (operations, accounting,
sales/marketing, and HR and risk management) you feel you where you consider innovation
could be applied to enable future business capability or capacity. Using the context chosen:.......3
a. Identify at least two types of change opportunities to the business......................................3
b. Outline the scope and framework of innovation...................................................................4
c. Explain at least 2 processes and 2 approaches involved to implement innovation..............4
d. Describe at least three benefits to the organization if this innovation was put into place in
terms of how the innovation will promote the achievement of the entity`s operational
objectives.....................................................................................................................................5
e. Prepare a plan to manage innovation processes. Communication with stakeholders and
innovation management roles......................................................................................................6
f. Analyze the organizational considerations, climate and culture, operational and
environmental conditions to implement the strategic plan of activities to innovation................6
2. Identify at least one contribution you could make to help promote and plan the innovation.....7
a. Outline the scope of the contribution of innovation................................................................7
b. Describe at least 3 benefits to the organization if the contribution was put into place and
explain its contribution to promote the achievement of the entity’s operational objectives.......8
Outcome 2........................................................................................................................................9

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1. Identify at least one organizational operational context (operations, accounting,
sales/marketing, and HR and risk management) you feel you can contribute towards for business
organizational change. Using this chosen organizational change:..................................................9
a. Identify at least two types of change opportunities to the business......................................9
b. Explain the processes involved in implementing organizational change...........................10
c. Outline at least two change management models suitable in implementing organizational
change........................................................................................................................................12
d. Describe at least three benefits to the organization if change was put into place in terms of
how it will promote the achievement of the entity’s operational objectives.............................14
e. Apply at least one change management strategy to implement each of the change
opportunities..............................................................................................................................14
2.Identify at last one contribution you could make to help promote and plan the organizational
change............................................................................................................................................15
a. Outline the scope of the contribution of organizational change............................................15
b. Describe at least 3 benefits to the organization if the contributing was put into place and
explain its contribution to promote the achievement of the entity`s operational objectives.....15
References......................................................................................................................................16

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Outcome 1
1. Identify at least one organizational operational context (operations, accounting,
sales/marketing, and HR and risk management) you feel you where you consider
innovation could be applied to enable future business capability or capacity. Using
the context chosen:
a. Identify at least two types of change opportunities to the business
The organizational operational context which has been considered for the given scenario
is the context related to the Marketing in the chosen organization Sparks NZ. Innovation in the
Marketing department is required in the given scenario in order to bring about more
professionalism amongst the existing performance of the given organization
The three innovation opportunities available in the given context are as follows:
1. Robotic- The Company can indulge in robotics. Robotics are the new innovation in sales
and management domain, and thus if Sparks NZ is able to engage in Robotics, then they
will easily be able to attract a wider range of customers (Yoo, 2013).
2. One to One marketing- The new one to one marketing using social media tools is the new
method to attract the selected target market. Through this innovative technique, the
company will be tracking the activity of potential customers through their footprint and
show them the digitalized advertisements and offers according to the needs.
3. Virtual Reality- Virtual reality is the new tool. Using this Sparks NZ, can go a long way
in making the customers aware of the new services.

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b. Outline the scope and framework of innovation
The scope of innovation in the marketing department lies limited to the selling of the
various services of the Sparks NZ. The scope aims to ensure that the goods and products of the
Sparks are able to appeal to the general crowd and the sales increases.
The framework of innovation formed for the purpose of the organization Sparks NZ,
involves taking down the creative ideas of all the individuals and ensuring that the there exists a
platform with the help of which all the employees will be able to contribute creative thinking for
the welfare of the firm and the development of the organizational goals (Volberda, Van Den
Bosch & Heij, 2013).
c. Explain at least 2 processes and 2 approaches involved to implement innovation
Innovation processes
The innovation processes that shall be used are given as follows:
1. Delivery process: The delivery process of innovation aims to add innovative concepts and
aspects at the delivery component of a service. The delivery innovation involves tools ,
software solutions and techniques to help in improving the supply chains and the delivery
systems. Various marketing software’s can be used to improve the given segment.
Shipment and tracking barcodes also come in useful.
2. Support Process-In the given process time, the innovation at Sparks NZ will not remain
restricted to using the conventional ways and restrict the innovation to just the service
and delivery manner. Instead they can also include innovation to the sphere of purchasing

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, maintenance, communication and other related aspects. Using this method an
organization can actually concentrate on improving the procedures.
Innovation approaches
1. Use of new technologies- An innovation process which can be used by Sparks NZ can
include making use of new technologies to promote the marketing and sales (Goffin &
Mitchell, 2016). This can be done using Social Media tools, new robotics and other new
technologies to promote the services of Sparks NZ.
Improving design
2. Another method is to improve the design of the service being offered. This can be done
by adding additional features to it or by providing extra services along with it.
d. Describe at least three benefits to the organization if this innovation was put into
place in terms of how the innovation will promote the achievement of the entity`s
operational objectives.
 Brand loyalty – The given innovation techniques if applied to the field of Sparks NZ can
lead to increased brand loyalty towards the company. Customers prefer brands that tend
to have a well defined set of programs to entertain them. Customers like to keep with
brands who offer new technology to them as they like to remain updated with the time
and latest technological aspects.
 Better sales- A better brand loyalty would in turn assist the company in generating sales
for the firm. If the customers feel that the company Sparks NZ is taking in efforts and
providing them with good products which have been designed keeping in mind the latest

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qualities, then there exists chances that the sales of the company might increase
considerably (Tidd & Bessant, 2014).
 Cost savings- Using innovative techniques in management will also go a long way in
saving the costs of the firm. This is because, using innovative procedures assist the
company in designing means which shall save costs. This increases the profitability of the
organization.
e. Prepare a plan to manage innovation processes. Communication with stakeholders
and innovation management roles
Major Stages or activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Initial Idea generation 
Data collection  
Meetings 
Conflicts   
Rough draft preparation  
Meeting with the stakeholders  
Analyzing responses  
Defining innovation roles 
Testing 
Gap analysis  
Final Results  

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f. Analyze the organizational considerations, climate and culture, operational and
environmental conditions to implement the strategic plan of activities to innovation
The organizational culture and climate has a great impact on all the innovation plans that
are to be held. This is because use of new innovation techniques and different radical changes in
an organization may bring about radical changes in the realm of the firm for which many
employees often face high level of difficulties (Hayes, 2014). In such a scenario, any firm would
try to combat this kind of resistance in the organization, so that they can successfully proceed
with the goals of the organization.
The culture of Sparks NZ may also act as a barrier in front of the innovation plan
(Westland , 2016). This is because, very often the culture of the organization may not permit any
changes that are to be taken place, if the culture of the organization is very limited then, the
innovation management may not be implemented effectively.
The operational condition of the organization may also act as a barrier in implementing
the innovation (Martín-de Castro, 2015). If an organization like Sparks NZ does not have enough
resources, then they will not be able to proceed with the given innovation plan and this may act
as a big concern for the firm (Spark | Mobile Phones, Plans & Broadband.,2018). Hence, for
Sparks NZ , it should be a primary concern to see to it that the firm is able to easily to bring
about the innovation in the organization.

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2. Identify at least one contribution you could make to help promote and plan the
innovation.
a. Outline the scope of the contribution of innovation
The one contribution that can be made for the Sparks NZ company is related to providing
feedback of its operations.
The scope of contribution
By receiving timely feedback from the employees, the company can go a long way in
assisting the organization and provide those inputs with respect to the implementation of the
innovation plan (Bernardo2014). An organization before implementation of the innovation
aspects, just takes into consideration the internal view and are often unaware of the outside view.
For this reason, it is important to take in timely feedback from the external customers and the
other stakeholders so that the firm can carry forward on the right track.
b. Describe at least 3 benefits to the organization if the contribution was put into place and
explain its contribution to promote the achievement of the entity’s operational objectives
Benefits to organization
 Improved services- The feedback mechanism can lead to better services as taking the
feedback from the external members can prove to be a matter whereby the organization in
concern, Sparks NZ, can provide better services to the customers (Spark | Mobile Phones,
Plans & Broadband.,2018).
 Higher sales- A better service system may lead to higher sales for the organization.
Higher sales would go a long way in improving the revenue of the firm which in turn
would increase the profitability of the firm.

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 Better operations- A good feedback system also goes a long way in improving the
operations of the firm. Sparks NZ can utilize the feedback system and improve its
procedures which will assist in the better satisfaction o the customers. A better operation
system also saves the cost of the firm and hence, it is suggested that the firm takes
additional steps to take into consideration the feedback to help in management.
Outcome 2
1. Identify at least one organizational operational context (operations, accounting,
sales/marketing, and HR and risk management) you feel you can contribute towards
for business organizational change. Using this chosen organizational change:
a. Identify at least two types of change opportunities to the business
The given organizational context which is being taken into consideration with respect to
the change management of the organization is the Human Resource Department. It is believed
that a change in the Human Resource Aspect of the organization would go a long way in
assisting the firm to bring about improvement in the operations.
The change opportunities which shall be used are given as follows:
1. Change in the communication strategy of the organization
The way the different employees communicate with one another goes a long way in
determining the effectiveness of the operations. For this purpose, one of the changes which can
be made with respect to the organization is the implementation of a system within the
organization which may contribute and help the employees to communicate effectually with one

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another. If a case arises where the employees will be able to communicate in a transparent
manner with each other and can view the happenings of a department easily, the work shall
become comparatively easier.
2. Implementing training among the staff
Training plays a great role in assisting an organization to improve its operations. The
training can consider any aspect such as training for a new way of innovation or for a new
procedure. Training guides the employees and helps them to identify the areas in which the
customers want the organization to perform in the best manner (Worley & Mohrman, 2014). If
Sparks NZ, indulges in effective training, then they will be able to easily improve their
operations and bring about a change that would assist in the success of the firm in the long run.
b. Explain the processes involved in implementing organizational change.
The change management process comprises of three phases, whereby each of the phases consist
of a given step which is necessary for the implementation of the change management in the
organization.
Phase 1-preparation
In the given stage, the organization prepares for the change that is to be implanted in the
organization (Hechanova & Cementina-Olpoc, 2013).
Defining strategy
The strategy of the change is determined in the given step (Spark | Mobile Phones, Plans
& Broadband.,2018). The strategy determines the various components of the organization that

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would require the change and even the parties and procedures that are to be involved in the
change management process.
Team preparation
The team which will be involved in the change management process will need to be
formed. Selection of a proper team is also very important as they will be the primary flag bearers
of the change which will require to be made in the given organization (Havlícek, Thalassinos &
Berezkinova, 2013).
Sponsorship model
The sponsorship model which will be used to fund the given change, also needs to be
identified carefully. This is because change is often an expensive aspect, which needs to be
funded for.
Phase 2-Managing the change
Developing management plans
The development of the management plans also play a key role in determining success.
This is because management plans go a long way in helping the organization to manage the
change process (West & Bogers, 2014).
Action and implementation
The action plan to bring the change which has been planned for is done in the given step.
The action plan goes a long way in helping the firm to implement the given changes that are
required to be made in the firm.