University Name - Management Issues of Disney: Case Study Report

This report provides a comprehensive analysis of the general management issues faced by the Walt Disney Company. It begins by outlining the key management challenges, including competition in the market, shifting consumer preferences, and criticisms of new product releases. The report then delves into the organizational culture of Disney, examining its mission, values, and leadership models, and how these elements impact the business environment. A case study approach is utilized to address the root causes behind the identified issues. The analysis incorporates various management theories to provide a critical perspective on the challenges faced by Disney. The report concludes with specific recommendations for the company to evolve and adapt to the changing market conditions, focusing on fostering innovation, maintaining product quality, and effectively managing competition. These recommendations aim to help Disney maintain its position in the animation industry and provide exciting experiences for its consumers.

Running head: GENERAL MANAGEMENT ISSUES OF DISNEY
General Management Issues of Disney
Name of the Student:
Name of the University:
Author’s Note:

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Executive Summary
This particular report basically discusses on several management theories as well as issues
associated with the Company Walt Disney and various recommendations have been made to
solve these particular issues. These basically include certain recommendations on competitive
price standards that has a great impact on the world of animation and this has a great impact
on the industries. Further recommendations have been made that would help in managing
various issues within company premises.

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Table of Contents
Introduction................................................................................................................................4
Discussion [Key Management Challenges, Case Analysis]......................................................4
Recommendations......................................................................................................................8
Conclusion..................................................................................................................................8
References..................................................................................................................................9

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Introduction 120
This particular report takes into account various management theories that usually inform
regarding various contemporary practices that prevail in Walt Disney Company. It talks about
various contemporary issues that are usually faced by managers at various levels in the
organization (Daley, 2018). This report also presents critical analysis on several major
elements that are part of culture in the organization and the various impacts on business
environment. It also throws light on knowledge associated with theories on management as
well as global economies that helps to provide several opportunities as well as threats for
employees as well as managers who work at multinational as well as at global level
standards.
Discussion [Key Management Challenges, Case Analysis] 1680
There are main elements of organization culture and these have a great impact on the
business environment. At the Disney Resort at Tokyo, members are usually assigned with the
roles associated with theme as well as background on work. Walt Disney usually face various
strategic issues and these have a major effect on strategic weakness. Various issues are
usually faced by the Company and it poses major threat on the welfare of organization in
future years. Mainly the Company is facing stiffness in terms of competition in the market.
Since the managers usually face large problems in terms of losing quality subscribers from
ESPN channel (Schuler and E. Jackson, 2014). At recent times, Entertainment as well as
Sports Programming Network of the Company Disney has been holding very less number of
consumers when compared to years in the past. This is because consumers were gradually
shifting their interests towards watching variety of programs in the internet and people were
finding Disney to have turned out into an expensive channel when it comes to watching
sports as well as game activities. Historical position in the market was undergoing a very high

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price and customers were dissatisfied with the services. These were certain challenges faced
by the Company in terms of management and since large number of companies were
broadcasting sports at very low rate of prices. The Company actually lost large percentage of
youth in the Company and this led to the downfall of Company business (Wolter, 2014).
Disney was facing number of challenges as large number of customers have different types
off taste patterns as well as various preferences, and the Company was quite unable to
innovate their products in the market, hence customers were showing dislike towards their
existing products. Disney usually face criticism for its new release of products in the market
since it has to face severe motivating responses (Ahlstrom, 2014). Disney usually face large
amount of claims due to those criticisms and this develops an unpleasant release of
operational activities in the market that actually keeps the position of the Company in the
market at stake. Certain loss of Entertainment Sports Program Network have led to rise faulty
strategies in the organizations.
Disney mainly face challenges while production of films that would prove to be educative
and this would have nothing compared to judgement of customers. Most parents who are
concerned on academic background of children since products based on animation are usually
found to have tremendous impact on children and this was actually hampering their studies to
a great extent.
Case Studies as well addressing root causes behind issues associated with management
activity
Walt Disney Company usually address culture in the organization on the basis of missions,
values as well as beliefs with respect to the organization. The Company usually holds a
motivation to socialize with new employees in the Company with that of senior members that
would result in further development of priorities as well as processes on decision making.

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According to Bloor and Dawson in the year 1994, culture in the organization can be
historically as well as socially constructed that would difficulties in changing. However
various form of environmental conditions like changes with respect to various forces in the
market, crises in the economy, prevalence of societal as well as demographic forces and
technological changes have an impact on the environment. Acceptance as well as prevalence
of culture in the market actually have adverse impacts on the market and thus it largely
affects the brand image of Disney products in the market. Main priority associated with
mission of employees is to spread happiness among people of all ages. Values of Disney
mainly focus on developing various forms of imaginations, different types of creative works
as well as nurturing varying dreams that would help citizens of all nations drive themselves
into the world of magic. The Company used to exercise models on situational leadership that
would help the Company to assess effectiveness that exist within the organization. However,
the Company had been undergoing through various disputes due to lack of effective
advisories associated with leadership plans and this actually started creating problems. There
was rise in conflicts associated with various forms of resolutions in the marketplace and
certain issues on management started having greater impacts on the social environment
consisting of employees in the organization. The business started facing large number of
threats in terms of achieving maximum profits in the market. Therefore the Company was not
able to withstand tough competition in the market due to arrival of large number of
companies in the animation industry (Ighravwe and Oke, 2018). Thus the Company had to
undergo huge losses as there had been rising differences as well as commonalities that
actually exist between management as well as leadership. It is understood that these
companies actually need to focus on creating short- term plans in order to introduce
technological revolution and this would also help to bring constant change in the workplace
environment

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(Bohas, 2015). It is also understood the fact that organizations must find a way in order to
bridge the gap that usually exist between chaos as well as confusions that exist in the mind-
sets of young members. It is necessary to meet the demands as well as requirements of
employees that usually abide by large amounts of social collaboration that would share the
economic conditions that would help in shaping up workforces. Various types of views that
are mostly associated with sociological as well as industrial perspectives that help to
segregate various sections of society in accordance to the category of “employed” as well as
“unemployed”, this would help to distinguish various responsibilities associated with worker
who work in Disney Company. It is a necessary fact that motivating the workforce is
necessary part of the environment and this would help in engagement of most of the workers
towards creation of motivational workplace in the environment.
It has been termed that Weber has a huge focus on rise associated with modern capitalism as
well as bureaucracy and he tells that categorizing the workforce in terms of their
specialization towards various skills would actually increase the production in the market.
Mission statement of Walt Disney is to harness talents and innovative ideas of young minds
that would actually help the Company to foster exciting experiences among the members in
the community. Disney strives in order to spread creativity forces within the environment
(Bhimani et al. 2013). And it is also precious on part of the Company to deal with various
managerial issues in the Company, this also helps in building cultural network within the
community. Walt Disney in one of the famous quotes he mentioned that “Every leader is
telling a story about what he or she values”, in this perspective Walt Disney always places a
leading role in the market, it is necessary on part of the organization that it inculcates
capability on imagination in the minds of individuals and this would help in building
responsibilities within the organization. Therefore establishment of strong culture actually
render exciting things in the marketplace.

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Recommendations 100
Therefore from the above discussion, it can be recommended that Disney can evolve
gradually in years through fostering of values as well as belief systems in the organization. It
is necessary on part of the organizational members to create various forms of environment
that would actually help in creation of competition within the market (Kerzner, 2017). The
Company must find out various technologies that would help to seek innovation in the Disney
products that would attract large number of young individuals and this would have a great
effect on the environment. Standards as well as qualities of these products must be taken care
of so that it would have good impacts on the environment.
Conclusion 100
Therefore from the above conclusion, it can be found out that such forms of managerial
issues can be easily solved through effective forms of managerial decisions and this would
actually have a great impact on the world of animation. The Company must take innovative
measures and constantly look after the trends associated with competition in the market. This
would actually have positive impact on children who would be excited to take adventure into
the world of magic, innovation as well as creativity. This would further help young pupils to
pursue their career in the field of animation.

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References [Harvard, 16]
Daley, J.M., 2018. The Keys to Disney’s Magic and Success.
Kerzner, H., 2017. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Bohas, A., 2015. Transnational firms and the knowledge structure: The case of the Walt
Disney Company. Global Society, 29(1), pp.23-41.
Bhimani, A., Young, S.M., Van der Stede, W.A. and Gong, J.J., 2013 Organization Control
and Management Accounting in Context: A Case Study of the US Motion Picture
Industry.
Ahlstrom, D., 2014. The hidden reason why the First World War matters today: The
development and spread of modern management. Brown J. World Aff., 21, p.201.
Ighravwe, D.E. and Oke, S.A., 2018. Managing finished goods inventory-maintenance
engineering interaction subject to technical manufacturing information complexity
employing an associated fuzzy-system dynamics approach. Engineering and Applied
Science Research, 45(3), pp.158-172.

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Schuler, R. and E. Jackson, S., 2014. Human resource management and organizational
effectiveness: yesterday and today. Journal of Organizational Effectiveness: People
and Performance, 1(1), pp.35-55.
Wolter, S., 2014. " It Just Makes Good Business Sense": A Media Political Economy
Analysis of espnW. Journal of Sports Media, 9(2), pp.73-96.

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