Leadership and Management in Amazon: A Detailed Report and Analysis

This report provides a comprehensive analysis of leadership and management practices within Amazon, focusing on the leadership styles employed by its leaders, particularly Jeff Bezos. It examines the pragmatist approach and its impact on setting high standards and fostering a customer-centric culture. The report critically evaluates the prevailing leadership styles in the context of organizational objectives, exploring how leaders establish a culture of professionalism, balance skills, and support teams. It also analyzes Amazon's ethical and value-based approach to leadership, including the impact of culture, legal requirements, and stakeholder needs. The report highlights how Amazon's leadership strategies have contributed to its success, including its focus on innovation, customer satisfaction, and employee development. The analysis incorporates theoretical concepts to provide a deeper understanding of Amazon's leadership challenges and practices.

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Management and Leadership in Amazon
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Table of Contents
Introduction..........................................................................................................................2
Leadership style...................................................................................................................2
Critical examination of the leadership style........................................................................3
Critical analysis of the approach of the company to leadership..........................................5
Conclusion...........................................................................................................................7
Reference List......................................................................................................................9

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Introduction
Amazon started off as a small company which was only focused on selling books to the
customers. But the vision of Jeff was targeted at higher level and the main aim of the company
was to become a platform in which a customer will be able to buy all products by shopping
online. The leadership style which has been followed by the company are a combination of
different leadership traits in which the company follows different traits under different
circumstances. The various procedure by the aid of which the company have reached the position
it is in at the moment can be aided to the leadership style of Jeff Bezos (Grint, Jones, Holt and
Storey 2016).
Leadership style
The leadership styles which are followed by the managers and the leaders of Amazon can
be defined as pragmatist (Trippe 2015). The pragmatist leaders of the company have been seen to
set higher standards in the company and they always make the employees of the company
understand about the various standards which have been set by the governance of the company
(Arnett, Goldfinch and Chinta 2018). The CEO of the company, Jeff Bezos have been seen to be
a very effective leader of the company and have set new standards for the company (Cheung,
Burns, Sinclair and Sliter 2017). Jeff have been seen to apply various kinds of leadership traits
under different circumstances. This helps Jeff in adapting to various situations and also
incorporate value to the core of Amazon. The leadership styles which are followed by Jeff aids
the company in being a customer centric company and the company have been known to serve
the employees with optimum quality. Both visionary and servant leadership style have been
followed by Jeff under different circumstances which helps him to cope with any kind of
problem which are faced by the company (Bittar Rodrigues and Prideaux 2018).

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The leadership style of Bezos have been found to be unique in many occasions. While
other e-commerce businesses in the world have been found to focus on having a carefree and fun
workplace Jeff believes in brining innovation and diversity in the organization. In the present
context of business the styles which have been followed by Bezos have been proved to be very
much systematic for the functioning of the company. The main aspects in which the company
functions are being obsessive to the customers, having the feeling of ownership, invent new
products and simplify the life of the customers by the aid of these innovative products. The board
of directors of the company consists of 10 members who are very experienced in various
business backgrounds (Lammers and Gast 2017). The leadership policy of Amazon aids the
company in gaining profit even in the presence of the thin profit margin in the market. The
company have made a good place in the present market of e-commerce owing to the various
leadership styles which are trailed by the various leaders of the company.
Critical examination of the leadership style
Jeff Bezos have clearly stated that the company focuses greatly on the setting a high
standard (Rivet 2017). A great deal of energy is implemented by the company in creating a
positive culture in the workplace of the company so that the employees of the company
understand the meaning and the need of being professional. In 2015 the company became the
fastest company which reached the feat of profiting $100 billion (Graham, Ziegert and Capitano
2015). The leadership policies which were followed by Jeff was to become and act like a hungry
startup. The main aim of the company under the leadership of Jeff Bezos is to become one of the
best professional companies in the world of e-commerce (Schein 2017).
Under the leadership of Jeff Bezos the employees of the company have been known to
have entire credibility to implement newer ideas in the system and implement them in their daily

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work. The managers and the leaders of the company have been known to implement innovative
process in the workplace of the organization (Eisner 2016). The company hires employees who
think outside the box and are given full permission to think of newer function and implement
them. If an employee fails in implementing a new plan effectively then that does not count as a
failure of the employee rather the company thinks that it is a step forward for the employee of the
organization. This leadership style in the company aids the company in balancing the various
skills and the experience of the employees. In a broader term it can be said that the employees of
the organization are given the full permission to come up with newer ideas and implement in
their work (Thamhain 2014). Jeff Bezos thinks that failure is the road to success and it is visible
throughout the history of Amazon. Jeff in his lifetime has suffered many failure while being on
the when of Amazon but that did not let him down from fulfilling his dream. He kept ion pushing
the limits of Amazon and under his leadership traits the employees of the company have
followed the footsteps of Amazon and have bought the company to tits present position.
A proper training is given to the employees of the company to ensure that the employees
of the company understand the various needs of the organization. In the current context of global
business it is very significant to meet the numerous needs of the clienteles to establish in the
market. The leadership traits if the company wanders around in meeting then various needs of
the company and also implement the various ways by the help of which the customers of the
company will be satisfied by the service of the company. Jeff understand that customers are of
different types and each and every customers needs special attention which needs to be met by
the employees of the Company. In meeting the many needs of the business the employees of the
company needs to be adequately trained to understand what the customer wants and how to deal
with them in a proper way. In the current conduction of commercial it can be said that the staffs

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of Amazon are meeting their targets which have been set by the company as many users of the
company have stated that the customer service of the company is very nice and the employees of
the company have been very much satisfied by the service which are provided by the employees
of the company. There are varied amounts of products which are available in the online store of
the company as the company aims in targeting customers from all sectors of the society. The
company have a lot of loyal customers which believe in the products of the company. This have
been possible since the customer service of the company have been topnotch. Jeff can be credited
for this process and the various leadership traits which are followed by the company. In the
present situation of business conduction it is very important for any company to meet the various
needs of the customers so that they can easily expand and the company can increase the number
of its existing customers. With the implementation of the numerous policies of the organization it
becomes very easy for the organization to aid the customers in receiving a better experience after
purchasing items from the company.
Critical analysis of the approach of the company to leadership
The organizational culture of the company which have been incorporated in the company
with the help of the various leadership style have helped the company in enabling the various
business capacity of the company and the company can easily meet the demands of the current
market needs. In the context of occupational it can be said that cultures in an organization is very
important in creating a better place in the organization and also to motivate the employees of the
organization. In the present scenario it can be said that the cultural capabilities of the company is
excellent and the cultures of the company are booming under the various leadership traits which
are followed by the leaders and the mangers of the company. In the present state of business it
can be supposed that the with the incorporation of leadership trait along with cultural capabilities

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in the company the company is creating a better workplace in the organization and the
employees of the organization are motivated to work towards the goals and missions of the
company (Gassmann, Frankenberger and Csik 2014).
While working in the company the employees of the company have to follow certain
rules and regulations so that the company can operate in a better way. The various rules and
regulations which have been set out by the company aids the employee in meeting the
requirements of working ethically in a reputed organization (Bell et al. 2016). The applicable
laws and the various regulation needs to be followed by the employees of the company without
any kind of mishap as the company is strict when it comes to the rules and the regulations of the
company. The leadership traits which are followed by the company gives the employee of the
company with the opportunity to perform their job by following their area of judgment. This step
implements the feeling in the employee of belonging in the company and a feeling of being a
part of the journey of the company. There are also issues of conflict of interest in which the
personal interest of the employee clashes with the interest of the company (Galloway 2017). The
company knows that any kind of gift from the consumers and the suppliers of the company might
create the feeling of personal conflict of the company. So, the company has implemented legal
department who work towards looking at any kind of gift which have been given to the
company.
The company have taken steps in implementing the various guidelines by the help of
which the insider trading policy in the company is followed. In accordance to the guidelines of
the company an employee of the organization do not have the right to transfer any kind of
information to the public about the company without seeking any kind of permission from the
company. This aids the company in maintain their secret in different sectors and also operate in a

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proper way by not neglecting its various functions (Lussier and Achua 2015). The policies of the
company is also letting the company in providing the various equal opportunities to the
employees of the Company. Though the company have been reported to suffer from diversity
problem yet the company is looking forward to implement the policy in the function of the
company. The equal employment opportunity of the company aids the employees in the
organization to work in a better workplace and also experience a better workplace which will be
aiding the employees of the company in getting motivated to their work. In the present setting of
business it can be thought that the leadership policies which are followed by the company in the
implementation of the various process by the help of which there exists a rich culture in the
company (Atta and Khan 2015).
Since the company is situated in dissimilar parts of the world so the company so the
stakeholders who are associated with the company have a variety of interests which needs to be
met by the company. There are presence of a broader social responsibility of the company so that
it can easily meet the various needs of the company and also there are presence of various
policies and programs which aids the company in implementing various policies which are
needed by the company to meet the changing needs of the stakeholder of the company. In the
present set-up it can be said that the company have been meeting the various needs of the
stakeholders by the help of the leadership policies which are followed by the company
(Rittinghouse and Ransome 2017). In the present context of business it can be said that the
stakeholders of a company are major elements of the company and so a company must meet the
various needs of the stakeholders. Amazon has implemented policies by the help of which the
company needs the varying needs of the stakeholders.

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Conclusion
To conclude it can be said that Amazon is one of the largest e-commerce company in the
world and the company have been following the footsteps of Jeff Bezos from the very beginning.
In the present scenario it has been seen that the company have been following different
leadership traits under different situation to become a customer oriented company. The customer
service of the company have been very effective for the customers as the leadership practices
which are followed in the company are customer centric. Jeff have been following different kind
of leadership process by the help of which the company have been successful under different
circumstances. With the implementation of the different kinds of leadership practices the
company follows has aided the company in becoming the largest e-commerce sites in the world
and become an innovative example for other companies of the world and have aided the
company in making customers satisfied.

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Reference List
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