Analysis of Management Styles, Leadership, and Communication in Hotels

Desklib provides past papers and solved assignments for students. This report analyzes management styles and leadership in the hospitality industry.

THE DEVELOPING MANAGER
1

Table of Contents
Introduction................................................................................................................................3
LO1............................................................................................................................................4
Compare different management styles...................................................................................4
1.2 discuss leadership characteristics.....................................................................................5
1.3 Evaluate communication processes in selected business.................................................6
1.4 Analyse organizational culture and changes in the selected business..............................7
LO2............................................................................................................................................8
Introduction............................................................................................................................8
2.1 Assess own management skills performance...................................................................8
2.2 Analyze personal strengths, weakness, opportunities, and threats...................................9
2.3 Set and prioritize objectives and targets to develop own potential................................10
Conclusion............................................................................................................................10
LO3: Be able to show managerial skills within a business and services context....................11
Introduction..........................................................................................................................11
3.1 Lead and motivate a team to achieve an agreed goal or objective.................................11
3.2 Justify managerial decisions made to support achievement of agreed goal or objective
and recommendations for improvements.............................................................................13
Conclusion............................................................................................................................13
LO 4: Be able to create a career development plan for employment within a business and
services context........................................................................................................................14
Introduction..........................................................................................................................14
2

4.1Explain how own managerial and personal skills will support career development.......14
4.2 Review career and personal development needs, current performance and future needs
to produce development plan................................................................................................15
Conclusion............................................................................................................................16
Conclusion................................................................................................................................17
Reference..................................................................................................................................18
3

Introduction
In this scenario take the Clayton crown hotel from which compare with other hotels that what
differences in management style, leadership characteristics, communication processes, and
organization culture. In this, Clayton Crown can cover the differences between other hotels
and our hotel management. In this also cover how the manager will make the profit of the
organization. What they need to use the approaches to make the environment better.
Clayton Crown management can also explain how to motivate the employee and how to
increase the customer in the market. They can also compete with other competitors in the
market. What makes plans which are suitable for future and customer will also satisfy from
that product and service which is unique in the market. They can also cover weakness,
strength, opportunities, and the threat of the company need to be analyzed is shown in that
and how to give an improvement in it.
4

LO1
Compare different management styles.
In management, the manager plays many roles and they can handle the different situation
which depends on the management style. Management styles depend on the method of
leadership which can play by the manager and implement the styles. In management, they
have two contrasting management style which is permissive and autocratic
(Cornerstoneondemand, 2019). The permissive and autocratic are divided into subcategories.
Clayton Crown and Travelodge are hotels which they using the styles are.
Clayton Crown hotel: They can use autocratic style company cannot include performance
management and decision management while the leader will make the strategy and taking a
decision. The second style permissive in which they generally allow those management and
authority which are eligible for it and that authorities complete day by day working plan.
There is another style which Clayton can use are Persuasive management style can control
the decisions of the management but most of the time they spend with subordinates. From
this employee understand the management plan which they make.
Travelodge: In this, they include both permissive and autocratic styles with democratic, from
that subordinates will also take part in the decision and also give the suggestion that plan are
effective or also take a decision about the plans what to do. They can also prefer democratic
management style in this they can involve extensive communication from subordinates and
managers. These styles are useful to complete a project by using the various skills of
managers and subordinates. Travelodge can make the project successful when they know
where the skills need to use and to implement it.
5

1.2 discuss leadership characteristics.
Today most of the hospitality industry has different leadership characteristics and different
strategy can follow by them. The two UK top hotels Clayton Crown hotel and Travelodge
which can follow a different character for attracting customer which are.
 Clayton Crown Hotel: In this manager need skills and experience about the handle the
management. They need knowledge about communication, that how to interact with
customer and employees. Manager knows how to manage the time to complete the
task of the organisation and achieve the goals. In leadership, they can give training to
the new employees. leadership can handle both internal and external environment.
 Travelodge Hotel: in this, they can also focus on communication but more focus on
written communication (Lodgingmagzine, 2017). They can depend on advertising of
offers. They prefer that advertising is the best option for attracting the customer. In
Travelodge people will not watching is non- negotiable because if the nature of the
hotel management is good and trustworthy then there will generate a healthy
relationship between them.
Both companies have the same goal to achieve the profit and give the qualitative output from
which they can influence the customer for increasing the economic rate. They can also
compete with each other by giving good offers to the customer. both management has made
the unique strategy from this output will also come different which help to achieve market
attraction and investors are investing in the hotel.
6

1.3 Evaluate communication processes in selected business.
In hospitality, communication is the most important process from which they can
communicate with customers and satisfy them by explaining the services and product. So
they prefer verbal communication and written communication. In verbal communication they
use three processes first is sender have an idea which needs to express the second person.
Second is message travels on the channel in this which way use to send the message like
mobile communication, face to face etc. And the third is a receiver which can receive the
message. So in the hotel manager can give the training that how to interact with other
countries tourist because different countries have different language and culture. Employees
need to know a different language. Hotel management needs to give the advertising in their
own local language from which they explain easily what they want to tell.
Clayton Crown mostly prefer the face to face communication which can give effective result
and conduct a good connection and Travelodge can prefer written communication it can be
advertising about the services and they can give that service in the hotel without doing fraud
from this they can grab the trust.
7

1.4 Analyse organizational culture and changes in the selected business.
A culture can define the attitude, values, and beliefs on the organization which can create
trust on them and employee feel secure in that environment.
In Clayton Crown hotel: they communicate with the outer environment. They can give
employment to the people which are experience and also knowledge about that field. Clayton
prefers mostly experience person because on them they need fewer efforts to give training
them and explain the work (C, & Timinepere, 2012). Clayton also knows that they can
implement any plan and if any problems come they can easily solve without any help from
this they can save time and also implement easily. Management knows that experienced
person have good communication and also make a good bond from other employees. Clayton
provides a suitable culture to the employees from that they feel comfortable and friendly
environment.
Travelodge prefer new and experience both employees. Travelodge can give the training to
the new employees for developing the skills and knowledge about the work which they want
to do. Travelodge knows that a new person can come with the new innovative ideas which
are a benefit for the management and market, but the company needs to give more efforts in
training to for developing the skill of them. Travelodge also prefers Foster commitment in
which they can see that hire people will fit with the company culture and it will come for a
long term or short term. Travelodge can always try to make a healthy culture and employee
will feel free environment.
8

LO2
Introduction
In this part, an insight into my skills while working as a manager is made. My strengths,
weaknesses, and opportunities, while working as a manager of Clayton Crown hotel are also
discussed in this part of the report. We focus on the objective of the organisation to make the
organisation better than the others.
2.1 Assess own management skills performance.
In the Clayton crown, I as a manager needs the skills of strategy, training, and performance.
Today the hospitality industry was growing faster day by day so the manager also needs
smarter and better decision taker at the correct time. I need the skill to make the strategy in
the organization which can give benefits to the organization and customer will satisfy
(Bresciani, 2014). I can need to give services like accommodation, beverage, and food and
also need to provide a friendly environment which they can expect. Management also needs
an experienced employee which can handle the customer and problems. We can give training
to the employee to develop the skills for implementing plans and achieve the goals. They also
influence the customers by giving the offers and cost decreasing with better quality of
services.
The third skill is the performances in which Clayton Crown management can check the
performance of the manager and workers that how much output give to the organization
because if the output is good then the economic condition comes in progress. They need
creative ideas which can make different market and customer can like try different products
and services. In order to meet with requirements and needs of the services, the performance
level can be increased by utilising the skills mentioned above.
9

2.2 Analyze personal strengths, weakness, opportunities, and threats.
In order to develop and grow as a manager, it is essential that self-analysis it required to be
done from time to time. For this, SWOT analysis is done which is provided below:
Strengths Weaknesses
 Collaborative in nature.
 Timely manage the operations of the
business.
 A good motivator.
 Supportive and highly social in
entertaining the guests.
 Not good at planning skills.
 Communication skills are weak.
 Not good in listening and analyzing
the skills of others.
Opportunities Threats
 Posses the ability to face the
challenges.
 Increasing the prospects of earning
with increasing in the industries in the
sector is hospitality.
 Availability of the better chance for
the enhancement of the career.
 Having no previous experience of
taking decisions without consulting
with others.
 Not easily adjust to the changing
business environment.
 Having no experience in taking the
sessions of training.
10

2.3 Set and prioritize objectives and targets to develop own potential.
For developing, the potential we need to fix the target and objective of the organization so I
have to need knowledge about the necessary tools for developing a good relationship from
the customer. For setting the target needs three major steps market segmentation, positioning,
and targeting.
 Market Segmentation: market segmentation I can target different groups of the
customer for marketing the products that are shopping, media usage, price sensitivity,
attitudes, and other characteristics (Tsiotsou, 2012). I can give preference to these
group because if the product and service will satisfy the need and preference of the
customer then we could try from this productive market growth will effect.
 Targeting: in this step after segmentation we can make the structural attractiveness for
those groups for increasing sales of the product. We can also analyze that which is the
more profitable service in the group or which service will like by the customer want
to promote more than other product. from which they get more profit.
 Positioning: this is the last step for targeting the market. Positioning is the task in
which we targeting the customer mind and get the offers in the product and services.
From this customer will not go to another company product. The market was made by
competition, development and set the aim of the positions, communicate and deliver
the selected position of target segments.
Conclusion
In this, we can find out that the problems come when the manager's skills are not good if we
not how to handle the employees and how the work will be done at which time. In this, we
can also analyze what we need to improve in the strength, weakness and also how to grab the
opportunities of marketing.
11

LO3: Be able to show managerial skills within a business and services context
Introduction
This is the reflective report of me working as a leader in Frankie & Benny's restaurant. It will
cover my techniques for motivating team members and the process of team building to
achieve the goals and objectives of Frankie & Benny's restaurant. It will also cover my
managerial decisions that will help in getting success in completing goals.
3.1 Lead and motivate a team to achieve an agreed goal or objective
As a leader of the team for Frankie & Benny's restaurant to start a new restaurant in Stratford,
there is a need to motivate the team so that the objectives and goals can be achieved. I will
use the following steps and strategies for motivating my team:
 As the project is new, first of all, I will tell my team about the goals and objectives so that
a clear image of what to achieve and what they have to do for the restaurant can be
formed (Leadership thoughts, 2018).
 After completion of every task or activity, I will appreciate the employees for their
performance and also I will also conduct felicitation activities that will include the
distribution of awards and certificates for best performance. This will help in motivating
employees to do better work.
 I will create an environment such that my team members can know each and support each
other for doing the task together. This environment will help in building team spirit in the
employees and also the people of same interest and the same goals can share their work
that will complete the task earlier.
 If my team members get stuck in any task or they are facing issues then I will give them
advice or share it with the experts so that the headache of these problems can be removed
from employees
 The main part of the processing of any project is the need for resources. I will provide the
team with all the resources required on time so that they can do their task without any
delay (Chrone, 2019).
 Sometimes there is a lack of coordination between team members, for this, there is a need
for a team development plan. This plan is divided into five stages(Mensah, 2016):
 Forming: Introduction with other team members, don’t show disagreement and
trust
12