Analysis of Leadership and Management in Amazon's Operations

This report delves into the crucial roles of management and leadership within Amazon's operations, examining the distinct characteristics of managers and leaders and their communication, delegation, and knowledge management responsibilities. It explores how leadership and management address challenges such as miscommunication, conflict, and technological changes, highlighting the application of situational, systems, and contingency leadership theories. The report further analyzes various operational management approaches, emphasizing the significance and value of operations management, and identifies internal factors influencing operational decisions. The study concludes by summarizing the importance of operation management and the effective use of leadership theories to achieve organizational objectives. This report from Desklib provides a comprehensive analysis of leadership strategies and their impact on business operations.

MANAGEMENT &
OPERATIONS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Different role and characteristics of manager and leader .......................................................1
2. Role of Management and Leadership for different situations and challanges........................3
3. Situational leadership, systems leadership and contingency theories....................................4
TASK 2............................................................................................................................................5
4. Approaches of operation management and role of leaders and managers..............................5
5. Importance and value of operations management...................................................................5
6. Internal factor that affect to operational management and decision making..........................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Operation management is part of management which concern on designing and controlling of
production and designing of products and services. In this report role of management and
leadership will be highlighted. Approaches of operation management will be discussed in this
study. Operation management department of Amazon will be highlighted in this report. Amazon
is multinational company which focuses on e-commerce marketplace, cloud computing platform.
It was founded by Jeff Bezos, on 5 July 1994 and established in Seattle, Washington. Initially it
has started working as book seller but later on expanded as retailer of consumer goods, digital
media, its own electronic products and others.
TASK 1
1. Different role and characteristics of manager and leader
Manager:- A person responsible for controlling administering an organisation or group of staff.
Leader:- An individual that holds a dominant or superior position and is able to control people or
influence others.
Roles and characteristics Manager Leader
Communication Managers Communicate with
limited member of
organization It means listening
to the team and working with
them to produce positive
results for Amazon in new
technological changes in
environment (Slack, and
Brandon-Jones, 2018).
Leader does effective
communication with everyone,
this is an attribute of a strategy
in Amazon. From new changes
in the environment gives a
challenge to the Amazon.
Delegation From day by day new changes
are occurred in technology and
its managers responsibility to
The responsibility of leader in
Amazon is utilize the time and
help employee involvement
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motivate employees to
delegate responsibility about
learning new thing and help
team leaders to understand.
it's a big responsibility of
manager to give them proper
knowledge about new changes.
It's all depend upon the
delegation and gives authority
about work to the members.
and employee empowerment
to succeed, develop and meet
the expectations of Amazon. It
also creates interpersonal
relationship with others.
Leader also assigns projects
and assignment with
delegation to their employees
and also gives them free rein to
work.
Knowledge Managers knowledge works
for mentor the employees to
solve the problems of new
technology in Amazon
environment and ability to
deal with the problems (Sani,
and Maharani, 2015).
Its leader responsibility to give
and promoting good
knowledge management
practice between employees
and lead them for work in
Amazon about new technology
in environment.
Training Manager guide and create
opportunity for job practice.
Manager set training
programme and performance
goals for employees to learn
new technology inAmazon
In Amazon leader clarify the
vision and teach valuable skills
of new technology(Hitt, Xu,
and Carnes, 2016).
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2. Role of Management and Leadership for different situations and challenges
Leadership and management terms are considered important in Amazon. A good leader
sets clear vision for employees which they have to achieve and a good manager provide training
of new technology to employees which helps to achieve those goals set by leader. Role of
management and leadership at Amazon can be understand by these situations(Wright, 2018)-
Miscommunication: Miscommunication happens when individuals exchange information
without clearly understanding it. Miscommunication can be result of non cooperation, no
feedback, criticism etc. in Amazon. Example of miscommunication can be when leader set
vision and share with employees. System leadership approaches help to solve problems accured
in Amazon because of miscommunication. In Amazon, system leadership approach helps to
create a communication channel where people of all level can not communicate directly or
easily. This resolves the issue of miscommunication between employees. Situation leadership
helps to lead or guide peoples to achieve goals and management provides resources to people
and continuously makes changes in some rules which help to resolve the situations of
miscommunication (Nakamura, 2015).
Conflict: Conflict mean is an active disagreement or argument between people or group
because of different opinion or principles. Conflicts in Amazon can be reason of poor training of
employees, inadequate information, trouble dealing with change, personality clashes, low
business values, unclear job roles and others in Amazon. Situational leadership approach helps to
come out with this situation, because this is timeless, repeatable framework for leaders. This
leadership strategy used to resolve conflicts arises in Amazon such as changes in goal and
objectives according to situation to increase business value and management can resolve this by
changes job roles and responsibilities of employees according to situation. This model is mostly
used by managers and leaders of Amazon to win the situation (Blatstein, 2016).
Technology Changes: It increases efficiency create new products and processes and
decrease cost. To overcome from situation of technology changes situation contingency
leadership approach is appropriate solution. Contingency theory explained that there is no best
way for corporation instead of choosing the best solution according to internal and external
situation. Leadership and management play important role in technology changes because
leaders effectiveness is contingent upon how his leadership style matches with situation and

management role is to analyse the current situation and according to that take action it Amazon
to control that situation(Oti, 2016).3. Situational leadership, systems leadership and contingency
theories
4

Systematic theory Systematic theory concept of organisation refers create enviornment of
Amazon to the way, as an instance, a part of a corporation or employer interacts with the
business enterprise as an entire, or maybe with the market or enterprise as an entire(Kiehtreiber,
2016).
Pros: Systematic theory of Amazon aims at create peaceful environment of the company and
their management. It guides manager to avoid analysing problems in alienation and to develop an
incorporated technique (Systems Leadership, 2015).
Cons: Systematic theory of Amazon cannot be carried directly to sensible issues.
Situational theory Situational approach refers to the leader or supervisor of a business
enterprise need to regulate his pattern to healthy the development level of the followers he is
making an attempt to steer. With situational leadership, it's far as much as the leader to alternate
his structure, now not the follower to conform to the leader's style (Bratton and Gold, 2017).
 Pros: Situational leaders of Amazon works to create a model that is based entirely on the
preparation stage of their team or their needs.
 Situational approach is simple and intuitive method for Amazon because it changes
according to situation.
 Cons: This method of Amazon create an excessive amount of emphasis on instantaneous
wishes, and for this reason shift attention away from extra lengthy-time period ambition
and objectives.
Contingency theory The contingency concept explains that there are unique situational factors
which can affect the direct relationships among independent and structured variables in the look
at of organizational behaviour. A contingency concept is an Amazon says that there may be no
exceptional manner to organize a employer, to guide a organisation, or to make choices(Magon,
2018).
 Pros: The technique of Amazon allows the groups to live flexible and remodel their
regulations and techniques in line with the changing surroundings.
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 Cons: It isn't always constantly viable for the managers of Amazon to keep in mind each
and every element and determine all the variables involved of their choice-making
procedure(Leadership Model, 2016).
TASK 2
4. Approaches of operation management and role of leaders and managers
(Covered in ppt)
5. Importance and value of operations management
(Covered in ppt)
6. Internal factor that affect to operational management and decision making
(Covered in ppt)
CONCLUSION
From the above study it has been summarized that operation management is important
department of an organization. And manager and leader plays crucial role in operation
management. It has concluded from the study that system, situational and contingency leadership
is used in Amazon by leader to achieve the organizations objectives, and leader worked as
motivator and mentor in Amazon. This study included factors which affected operation
management. This study highlighted that operation department helps to increase productivity,
customer satisfaction, revenue in an organization.
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REFERENCESBooks and Journals
Blatstein, E.J., et. al., 2016. Operation management. U.S. Patent Application 14/689,590.
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Hitt, M.A., Xu, K. and Carnes, C.M., 2016. Resource based theory in operations management
research.Journal of Operations Management. 41. pp.77-94.
Magon, R.B. and et. al., 2018. Sustainability and performance in operations management
research. Journal of Cleaner Production. 190. pp104-117.
Oti, A.H. and et. al., 2016. A framework for the utilization of Building Management System data
in building information models for building design and operation. Automation in
Construction. 72. pp.195-210.
Sani, A. and Maharani, V., 2015. Relationship between Human Resource Management (HRM)
Practices and Organizational Performance Moderated by Organizational Commitment.
Australian Journal of Basic and Applied Sciences. 9(7). pp.185-188.
Scott-Jackson, W. and Michie, J., 2017. Culture and Business Operations: How the Gulf Arab
Leadership Style Impacts a Contingent Human Resource Management. In Business and
Society in the Middle East (pp. 31-47). Palgrave Macmillan, Cham.
Slack, N. and Brandon-Jones, A., 2018. Operations and process management: principles and
practice for strategic impact. Pearson UK.
Wright, P., 2018. Fundamentals of human resource management. Management. 5. p.27.
Online
Leadership Model. 2016. [ONLINE] available through
<https://www.tlu.ee/~sirvir/IKM/Leadership%20Models/contingency_theory.html>
Systems Leadership. 2015. [ONLINE] available through
<http://www.bioss.com/approach/systems-leadership/>
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