Exploring Management and Leadership Styles in Travel & Tourism Sector

This report analyzes various management and leadership styles within the travel and tourism sector, comparing approaches used by PKF Hotel Experts and Hilton Hotel. It examines autocratic, democratic, participative, and laissez-faire management styles, highlighting the leadership characteristics essential for success, such as communication, positive attitude, supportiveness, honesty, confidence, inspiration, creativity, and respect. The report evaluates communication processes, including verbal, non-verbal, and written communication, and discusses potential barriers to effective communication. It also analyzes organizational culture and change, focusing on functional, divisional, and matrix structures, and assesses the strengths and weaknesses of a developing manager, including motivating qualities, communication skills, employee skill development, and decision-making capabilities. The analysis includes a SWOT assessment, identifying personal strengths, weaknesses, opportunities, and threats relevant to a junior consultant's management potential.

THE DEVELOPING MANAGER

INTRODUCTION
In the current scenario, the business has become an important part of economic conditions of
the country. The manager and supervisors play a vital role in the development and success of
the organization. The manager should develop effective strategies for growth of the
organization. A person who is completely dedicated towards his work and bring changes for the
betterment of the services is called as a true manager of the organization (Dixon, 2017). The
manager should maintain the good relationship with their subordinates to manage the business
functioning easily.
This assignment demonstrates the different management styles which are used by the manager
for the success of the organization. in addition to this, the assignment will discuss the different
leadership styles which are adopted by the PKF Hotel experts, which is a leading company of
travel and tourism sector in order to compete with other company named Hilton hotel which is
also a popular and leading company of travel and tourism. moreover, the report will be a focus
on different communication styles which is used by the PKF Hotel experts to maintain their
organizational culture (Bolden, 2016). At last the assignment will describe the weaknesses and
strengths of a developing manager which is important for the development and growth of the
organization.

LO1 UNDERSTAND PRINCIPLES AND PRACTICES OF
MANAGEMENT BEHAVIOR
1.1 COMPARE DIFFERENT MANAGEMENT STYLES
It is really important for the business organizations like PKF Hotel experts to adopt different
types of management styles for effective management of the organization. As the company
wants to compete with Hilton hotel which is also a leading company in the tourism sector of
UK. They need to adopt different management styles (Liu, et al. 2016). The managers need to
follow different management styles to improve the quality of work and manage the internal
and external factors which affect the organizational structure. Manager of PKF Hotel experts
adopts different management styles for achieving the desired goals.
POPULAR MANAGEMENT STYLES ADOPTED BY PKF HOTEL EXPERTS AND HILTON HOTEL
AUTOCRATIC
The Autocratic manager will take all the decisions on his own without taking help of his
subordinates. In this management style, the manager has strong decision-making power to take
decisions for the development of the organization (Massa, et al. 2015). The autocratic
managers are able to manage the organization with proper balance. The autocratic style of
leadership is adopted by the PKF hotel experts. The manager of PKF hotel experts having strong
decision-making power.
DEMOCRATIC
The democratic style is also known as the best management style which is adopted by the
managers of different organizations. In this style, the manager involves his subordinates which
will give him a better and innovative conclusion for creating effective strategies for the
organization (Nagle and Müller, 2017). This leadership style is adopted by the manager of Hilton
hotels. The manager support and guide the employees who are working with the Hilton hotel.

PARTICIPATIVE
In the participative management style, the manager gives opportunities to all the employees for
participating in the decision-making process (Aslam, et al. 2017). The manager can gain
different and innovative ideas from the employees which can be helpful for the growth of the
organization. This management style saves the time of the manager and provides him with
innovative results.
LAISSEZ – FAIRE
In this management style, all the employees have the responsibility to make effective and
attractive strategies. The manager will be free in this style. The complicated decisions will be
made by the senior members of the organization.

1.2 DISCUSS LEADERSHIP CHARACTERISTICS
A leader is a person who guides and direct his followers and helps them in solving their
problems. The leader must be honest with the organization and employees. There are some
main characteristics of a leader such as:
COMMUNICATION
Communication is one of the most important elements which brings better understanding
between the employees and leader (Marshall, et al. 2017). A leader should maintain consistent
communication with his team members to guide them for the task. Communication will be
helpful in gaining different views of the employees.
POSITIVE ATTITUDE
The leader must be having the positive attitude towards all the problems and situation. The
positive attitude brings self-confidence to motivate and guide others. The leader should
maintain the positive environment in the workplace to encourage the employees to achieve
their targets.
SUPPORTIVE
A good leader always supports his team members in attaining their goals. The leader must be
supportive and inspiring for others (Thornton, et al. 2017). If the leader supports his
subordinates in their work they will feel comfortable in the workplace.
HONESTY
A leader should be honest with the team members and employees. Honesty will bring better
understanding between the employees and leader. A leader should set equal policies and rules
for all the employees for managing the team with equality. Honesty is the policy of success.
CONFIDENCE

A leader must be confident towards his decisions. The confident leader is always admired by
others. Confidence brings strength to handle any kind of situation. The team members also
need a leader who is capable to handle any kind of situation and work pressure.
ABILITY TO INSPIRE OTHERS
A leader must have a personality which affects and encourages others. A leader should be
inspiring and supportive of his team members and others. Honesty and confidence make a
person a successful leader who can inspire others by his performance and hard work.
CREATIVITY
A good leader always brings creative changes in the organization to developing innovative
strategies and ideas which will be helpful for the growth and development of the organization.
Creative and innovative changes enhance productivity and profit ratio of the organization.
RESPECT
A successful leader always behaves humbly and respect others for their work and performance.
The leader must respect his team members and followers by giving them value for their
performance. Every team member who is working in the organization needs respect and value
for their hard work and performance.

1.3 EVALUATE COMMUNICATION PROCESSES IN SELECTED
BUSINESSES
Effective communication is really important for the growth and development of the
organization. PKF Hotel experts adopt different approaches for maintaining effective
communication in the organization such as:
VERBAL COMMUNICATION
Verbal communication includes oral communication where the two and more people convey
their message orally. The PKF Hotel experts follow the verbal communication in which the
employees can communicate with their supervisors, leader or manager. In this process, the
employees can communicate about their problems regarding the work (He, et al. 2014). They
can also give feedback on any kind of issues. This is a helpful communication process for the
employees and employers both.
Figure- verbal communication
Source- (McCleskey, 2014)

NON-VERBAL COMMUNICATION
The Non-verbal communication includes voice tone, expressions, body language, and signs for
transfer the message to another person (Hartley, et al. 2015). The Non-verbal communication is
used by the PKF Hotel experts and Hilton hotel both. This form of communication is helpful in
understanding the feelings and emotions of the person.
Figure- Non-verbal communication
Source- (Rojot, 2016)
WRITTEN COMMUNICATION
The written communication is one of the most important forms of the communication process.
This includes emails, letters, manuals, and proposals to convey the message (Wong, et al. 2015).
The written communication is helpful in sending some confidential information to a specific
person. The written communication is adopted by the PKF Hotel experts and Hilton hotel both.

There are several barriers which can impact the effective communication process in the
organization such as:
The communication gap between the employees and manager can cause the
miscommunication between the manager and employees.
The non-verbal communication can be
Miscommunication can bring conflict in the organization.
Words and symbols can create miscommunication among the employees.
If there is a lot of information which need to be provided by the manager to the
employees it can also be miscommunicated.
This, it can be said that the communication between employees and manager must be proper
and effective otherwise the communication gap can create miscommunication which is not
good for the relationship of manager and employees.

1.4 ANALYSE ORGANISATIONAL CULTURE AND CHANGE IN
SELECTED BUSINESSES
Organizational culture is made by values, beliefs, and vision of the company which provide a
managed structure for conducting business processes. Organizational culture highly impacts the
employees and staff members (Sayles, 2017). The cultural values are also helpful in adopting
the changes effectively which is needed by the organization.
FUNCTIONAL STRUCTURE
This is the most common structure which is followed by many organizations. In this structure,
every department has a particular specialist who guides them in attaining the departmental
goals. The main drawback of the functional structure is they do not work for achieving the
overall objectives of the organization.
DIVISIONAL STRUCTURE
This is a cost structure which is really helpful in achieving the goals rapidly (Muna, 2017). The
small organizations do not follow this structure due to the costly working structure.
MATRIX STRUCTURE
The PKF Hotel experts and Hilton hotel both organizations follow the matrix structure as it
covers the benefits of functional and divisional structure. In this structure, the employees have
dual reporting relationships. All the departments work with collaboration for attaining the
overall objectives of the organization.
ORGANIZATIONAL CULTURE AND CHANGES OF PKF HOTEL EXPERTS AND HILTON HOTEL
The management culture of both the organizations is really supportive of their employees. The
management of Hilton hotel makes a different type of strategies to enhance the productivity
and profit while the PKF Hotel experts involve their employees in the decision-making process
and give them encouragement for their performance. Both the organizations are having leading
positions in the travel and tourism industry of UK. The Hilton hotel needs to allow their