Analysis of Operations Management at Morrisons: LO3 & LO4 Report

This report delves into the realm of operations management, focusing on key approaches such as Six Sigma and Lean principles, and their practical application within the context of Morrisons, a major UK supermarket chain. The report examines the roles of leaders and managers in implementing these strategies and achieving business objectives. It also considers the impact of various factors within the business environment, including corporate social responsibility, organizational culture, and ethics, on operational management and decision-making processes. Furthermore, the report evaluates the importance of operations management in enhancing sales volume, improving product and service quality, and ultimately, achieving overall business success. The analysis includes critical evaluations of the strategies employed and concludes by emphasizing the significance of operations management tools and techniques in fostering a competitive edge and maximizing profitability.

Management and
Operations
LO3 & LO4

Content
 Introduction
 Key approaches to operations management and the role that
leaders and managers play
 Factors within the business environment that impact upon
operational management and decision making by leaders and
managers
 Importance and value of operations management in achieving
business objectives
 Conclusion
 References

Introduction
Operation management is the area
of management which is related
to the planning and process of
evaluation of manufacturing
and reconstructing the
organisation so that to produce
any goods and render any
service.

About Morrisons
Morrison is the fourth largest
supermarket chain of UK having
headquarter in Bradford, UK. It was
founded in 1899 by William
Morrisons. Currently it is having 498
stores across UK. It is having a single
chain outside Britain which is in
Gibraltar.

Key approaches to operations management and
the role that leaders and managers play
Six sigma: This technique is a
functional technique which is used
to reduce business flaws so that to
minimise the time of processing.
Six sigma is emphasised on
improvising and measurement of
techniques in order to validate
them.

Continue…
Lean principle: This principle is an effective process so that to
adapted by the businesses for identifying the needs of the customers
regarding the products manufactured and services rendered by the
business. By the assistance of this the businesses are able to increase
the performance of their production in order to enhance the
profitability.

Critical evaluation
There are so many principle are adopted by Morrisons such as Lean
principle, total quality management and six sigma. Lean principle
help them to improve lead time so that to enhance productivity. Six
sigma helps the business so that to recognise important areas of
businesses which are directly related to the quality of the business.

Factors within the business environment that
impact upon operational management and
decision making by leaders and managers
Corporate social responsibilities:
This is the activities which are
implemented by the businesses
which includes activities of social
welfare that are beneficial foe the
company in the terms of monetary
and non monetary benefits.

Continue…
Culture: This is the concept which involves values and beliefs that are
employed by the business in the employees and other managerial
staffs. The business which is enacted by proper culture which will
have higher efficiency in their working.

Continue…
Ethics: Organisational ethics are called those options and aspects of
external environment which is associated with the business. Ethics
involves numerous factors such as ways to earn money. As the
money is earned with any honest and dedicated source with ethical
manner. Such ethical practices are adopted by Morrisons so that to
make a positive brand image so that in future any decision taken
remain adhered to the ethical standards.

Importance and value of operations
management in achieving business objectives
Behavioural approach: This is related
with the approach that is based on
behaviour of the workforce so that to
attain various objectives. Managers of
Morrisons implements strategies and
allocate task to every employee in the
business as according to the mental
capabilities and physical presence.

Importance and value of Operation
Management
• Operation management is helpful for Morrisons in order to enhance
sale volume just by lowering the occurrence of wastages and
redundant processes.
• Operation management is helpful for Morrisons in improvising
quality of goods ad services provided by them, so the the market
share will also increase.

Critical evaluation
All the stated factors impacts the company in their process of decision
making and in their routine working. As CSR is important for
Morrisons in order to maintain ethical position in the market.
Organisational culture helps the business to have positive
environment in the business so that to enhance overall efficiency of
the workforce.

Conclusion
As after this aforementioned detailed presentation it can be concluded
that various methods, models and approaches of leadership are
adopted by a business so that to get competitive edge in the market
and to earn high profits. Further some internal, external factors are
taken so that to analyse the business condition. Lastly some tools
and techniques of operation management is taken in order to
improve performance and reduce wastages.

References
Srinivasan, G., 2017. Quantitative models in operations and supply chain
management. PHI Learning Pvt. Ltd..
Tay, H.L. and Low, S.W.K., 2017. Digitalization of learning resources in a
HEI–a lean management perspective. International Journal of
Productivity and Performance Management.
Terris, L.G., 2016. Mediation of international conflicts: A rational model.
Taylor & Francis.

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