Unit 4: Management and Operations Report - Innocent Drinks Analysis

This report provides an analysis of management and operations, using Innocent Drinks as a case study. It begins by classifying managers and leaders, detailing their functions and characteristics within the organization, including roles such as goal development, motivation, team play, and delegation. The report examines the various roles of leaders and functions of managers, such as planning, organizing, staffing, directing, and controlling, and how these functions contribute to the company's success, including cost minimization and resource utilization. It also explores diverse premises and approaches, including situational, system, and contingency approaches to management. Furthermore, the report explains key concepts of business administration, such as total quality management, Six Sigma, and supply chain management, and their significance in achieving business ambitions. Finally, it assesses the aspects within the business environment that impact effective administration and managerial processes, highlighting the importance of operational management in improving productivity, stability, and maximizing profits. The report emphasizes how these elements contribute to the company's competitive strategies and overall growth.

Unit – 4
Management
And
Operations

Table of Contents
INTRODUCTION......................................................................................................................3
TASK - 1....................................................................................................................................3
P1. Classify managers and leaders with their functions and character...................................3
TASK 2......................................................................................................................................4
P2. Examine the various roles of leader and functions of managers for an organisation.......4
P3. Pertain diverse premises and sculpt of approach.............................................................5
TASK 3......................................................................................................................................6
P4. Explain the key concepts of business administration that managers and leaders play....6
P5. Elucidate the significance and worth of business administration in attaining ambition. .7
TASK - 4....................................................................................................................................7
P6. Measure the aspects within business atmosphere that collision upon effective
administration and managerial process..................................................................................7
CONCLUSION..........................................................................................................................8
REFERENCES.........................................................................................................................10

INTRODUCTION
Operation management is an administration of business activities that focus on
creating high level of efficiency for an organisation. Its main purpose is to convert raw
materials into finished goods or services that are capable to meet the requirement of
customers by supplying them qualitative products. The project is based upon Innocent Drinks
Company as being most probably known for its smoothes and juice sold in supermarket for
enlarging customers to purchase more of their products. The Chief Executive Officer of
Innocent Drinks Company is Douglas Lamont from May 2013, headquartered in United
Kingdom. This project describes managers and leaders with their definition, roles, functions
and characteristics (Bell, Gallino and Moreno, 2018). It further applies various theories, key
approaches and models of operation management that are played by both managers and
leaders. This project demonstrates the significance and worth for management of business
activities in accomplishing business ambition. Additionally, it assess the factors within
business environment that impact upon operational management and decision making
procedure of an organisation.
TASK - 1
P1. Classify managers and leaders with their functions and character
Managers:- This is defined as procedure of top-level-managers to direct and control
the action performed by their leaders and employees with motive for accomplishment of
organisational goal. Its role and characteristics are described with reference to managers of
Innocent Drinks are as follows:-
Roles:-
 Develop goal:- The managers of Innocent Drinks focus on developing strategic
decision making procedure to generate new idea that is capable to congregate the
necessity of potential consumers.
 Increase motivation:- The managers of Innocent Drinks motivates their employees
by encouraging them to perform their actions with specialisation and less time
consumption. They motivate their workers by providing them tangible and intangible
rewards such as incentives, promotion, etc.
Characteristics:-
 Target-Oriented:- The managers of Innocent Drinks are highly target-oriented as
they have the determination to achieve the specific target within particular duration
that increase their efficiency (Deng and et.al., 2018).
 Respect for employees:- It is the duty for Innocent Drinks managers to respect the
efforts of their employees in accomplishment of organisational goal and objectives.
This develops employee relation through engagement and involvement by interacting
with one another.

Leaders:- It is the duty and responsibility of leaders to follow instructions and
commands of managers and to complete their task with proper direction and guidance as to
achieve their target which leads to achieve success. The HR manager of Innocent Drinks
must develop effective leadership through building corporate social responsibility,
maintaining good culture, values and ethics in order to sustain in perfect competition market.
The function and description of leaders are explained with reference to Innocent Drinks as
follows:-
Roles:-
 Team Player:- The leaders of Innocent Drinks are described as team players in order
to take the whole responsibility of effective group upon it. This increase the ability to
perform their actions collectively to achieve specific target.
 Delegator:- The leaders of Innocent Drinks delegate activities to their group of
individual by decentralising their task through division of work that by describing
them their role, task and target that is to be achieved efficiently (Douglas, 2019).
Characteristics:-
 Develop employee relations:- The main characteristics of leaders in Innocent Drinks
Company is to develop employee relations through developing trust and faith, love
and belongings, engagement and involvement with each other.
 Effective communication:- The leaders of Innocent Drinks focus on communicating
with their employees through verbal and non-verbal communication skills.
TASK 2
P2. Examine the various roles of leader and functions of managers for an organisation
Functions of Managers:- The managers functions their activities for being stable in
perfect competition market to achieve success. Managers of Innocent Drinks observe the
presentation of workers by implementing remedies for mistakes through strategising
corrective measures to improve it easily. These functions are mentioned below as:-
 Planning:- This procedure of thinking about the activities which create opportunity
for business to achieve success efficiently. It is the ability of Innocent Drinks
managers to forecast information related with creation and maintenance of plan for
developing strategy, tactics, operation and contingency planning. Leaders of Innocent
Drinks focus predicting strategies that leads to manufacture specialised product which
is capable to meet the requirements of customers.
 Organising:- It is the set of activities performed by workers through decentralisation
in accordance for improving specialisation (Kerzner, 2019). The main aim for
managers of Innocent Drinks is to delegate activities through division of work by
establishing relationship for convincing workforce to complete their task within
particular duration. Leaders of Innocent Drinks aim to categorise functions of

employees with various departments that result in specialisation for achieving goals
and objectives effectively.
 Staffing:- This refers as continuous procedure of managers to staff their company
through recruitment and selection of new candidates. It develops opportunity for
business to fill vacancy of the company that result in effectiveness by sharing its work
through employee relation and co-ordination. Managers of Innocent Drinks staff
workers to increase efficiency for goal accomplishment. Leaders of Innocent Drinks
are positively affected as they will share their effective team work with more workers.
 Directing:- It is the duty and responsibility of managers to direct and control the
actions performed by leaders and employees. Managers of Innocent Drinks direct
employees to perform their actions with proper guidance that reduce mistakes and
result in goal achievement efficiently (Kotabe and Helsen, 2020). Leaders of Innocent
Drinks monitor activities of their workers to eliminate errors which are to be
controlled through developing corrective measures that create opportunity for
sustainability in global market
 Controlling:- This is the most important role of managers to control the performance
of employees by analysing their working style which is capable to produce qualitative
products that enlarge customers. The main purpose for Managers of Innocent Drinks
is to attract large number of buyers through supplying superior finished goods by
providing them high level of satisfaction. Leaders of Innocent Drinks control the
actions of employees by analysing their skills and capability with their time
consumption in particular activity.
The situations are mentioned with reference to managers of Innocent Drinks
Company are as follows:-
 Minimise cost:- The managers targets to reduce their cost for attracting large
number of customers to purchase their low cost product that provide them high
level of satisfaction. Managers of Innocent Drinks focus on quality management
for developing customer relationship through their support and loyalty.
 Ability to utilise scarce resources:- The main objective of managers is to utilise
scarce resources effectively that increase their competitive strategies with internal
strategy to control weakness and external opportunity to overcome weakness.
Managers of Innocent Drinks are highly capable to compete with their rivalries
with their strategies and tactics that result for growth and stability in global
market.
P3. Pertain diverse premises and sculpt of approach
The different theory and model applied by an organisation in various context of
situations are classified on three basis which are explained with reference to managers of
Innocent Drinks Company is as follows:-
 Situational:- This approach is described as the ability of leaders to apply various
leadership style in accordance with different situations available in business (Mashud
and et.al., 2018). It focuses on workers for their training and development of skills

which improve effectiveness through specialisation. The role of managers and leaders
is to develop product with total quality management by enlarging customers for
maximisation of revenue and profitability ratios.
 System:- It is the procedure through which task is performed in exact scenario within
the systematic manner to reduce errors and with proper direction and guidance of
managers. This mainly focuses on producing qualitative products that develops trust
and faith of customers which result in their support and loyalty. The role of managers
and leaders in Innocent Drinks maintain record of every action performed by their
employers in product development process till its supply to end-users. It is the duty
and responsibility of managers to analyse the satisfaction level of their potential
customers through their finished goods and services.
 Contingency:- This approach refers as to develop strategic decision making for
planning through innovative idea in attainment of victory by challenging with
competitors. It further builds employee relations through collaboration of workforce
in performing their job with inspiration for accomplishment of individual and
organisational goal. The role of managers and leaders in Innocent Drinks is to
strategies new idea which is to be collectively performed by workforce to realize
triumph (Sadeghbeigi, 2020).
TASK 3
P4. Explain the key concepts of business administration that managers and leaders play
The key concepts of business administration that develop finished goods by being
aware of its quality which is able to meet the requirement of customers. These key
approaches are mentioned below with reference to managers of Innocent Drinks are as
follows:-
 Total Quality Management:- This procedure focus on improving quality of finished
goods as prescribed before and to manage it effectively that attracts large number of
customer to consume product. The role of managers in Innocent Drinks is to focus on
quality management that leads to develop corporate social responsibility with high
satisfaction of buyers.
 Six Sigma:- It is the management technique that functions to detect and reduce errors
available in business which might create threat in accomplishment of success. The
role of managers in Innocent Drinks Company has to analyse procedure in developing
finished product which increase competitive strategies for competing with rivalries
such as B. Fresh Foods, Boost Juice Bars, Drinks and PepsiCo, etc.
 Supply Chain Management:- This approach refers as to supply finished goods
through direct and indirect channel of distribution by removing the hindrance of
place. The role of managers in Innocent Drinks promotes their product through
positioning its brand awareness in mind of end-users for attracting them to purchase
goods and services (Sahoo and Yadav, 2018).

P5. Elucidate the significance and worth of business administration in attaining ambition
Operation management:- This is defined as the procedure of transforming raw
material into finished goods which can be finally consumed by buyers for attaining elevated
height of contentment. The managers of Innocent Drinks implement this to produce
qualitative products that generate prospect for expansion and steadiness of industry in
achieving success. Its importance and value are explained with reference to managers of
Innocent Drinks are as follows:-
Importance of operation management:-
 Improve productivity:- Managers mainly aims to improve productivity from
employees by directing and guiding them to perform certain actions as per its
requirement in organisation. The role of managers in Innocent Drinks targets to
supply qualitative products that lead to meet satisfaction level of consumers
(Smallwood, 2019).
 Improve stability:- The managers are mostly benefited by operation management in
developing prospect for augmentation and constancy of business by competing with
its rivalries. The role of managers in Innocent Drinks is to fulfil the requirements of
customers by providing them good atmosphere to survive with luxurious and
comfortable lifestyle.
Value of operation management:-
 Improve quality and safety:- This procedure motivates workforce to augment
merchandise superiority by providing them security components with indemnity,
foodstuff and textile. The role of managers in Innocent Drinks is to encourage
workers to perform their task effectively with specialisation. It further reduces errors
by restricting it through corrective measures to achieve success.
 Maximisation of profits:- The main purpose of managers is to maximise profits by
enlarging buyers that result for increase in sales and profitability ratios. The role of
managers in Innocent Drinks is to supply qualitative products that create opportunity
for more consumption of buyers which provides high revenue, profit-margin and
market share.
TASK - 4
P6. Measure the aspects within business atmosphere that collision upon effective
administration and managerial process
Business environment:- This is defined as combination of internal and external
surroundings of business in which intrinsic environment includes civilization, associate,
proceedings, etc., whereas extrinsic atmosphere involves demographic, socio-cultural, legal,
technological, etc. Managers of Innocent Drinks focus on business environment as it collision
upon business administration and managerial process (Tian and Jiang, 2018).

PESTLE Analysis for Innocent Drinks:- This framework analyse changes in macro-
environmental factors that affects growth and stability of business either positively or
negatively for achievement of organisational goals. These factors are mentioned as under:-
 Political factor for Innocent Drinks:- This factor is totally based upon rules and
regulations governed by government which affects the stability of business. Its
determinants include fiscal and monetary policy, trade tariffs, labour and
environmental laws, etc. The roles of managers and leaders in Innocent Drinks are
favourably affected as government of United Kingdom is mostly and does not change
its rules continuously.
 Economic factor for Innocent Drinks:- This elements involves economic growth,
interest rates, disposable income, foreign exchange rates, etc. The roles of managers
and leaders in Innocent Drinks are adversely affected by fluctuating rates through
inflation and deflation that reduce the consumption of customers because of high price
in inflation which reduce money value (Valtakoski and Witell, 2018).
 Social factor for Innocent Drinks:- It includes population growth, demographic
conditions, age and income distribution, health consciousness, etc. The roles of
managers and leaders in Innocent Drinks are negatively impacted as the society
members believe in that the more use of these drinks will adversely affect the life of
their children.
 Technological factor for Innocent Drinks:- This factor involves new technology
such as machines, softwares, automation, innovating ideas, etc. The roles of managers
and leaders in Innocent Drinks are positively affected as they promote and position
finished goods to consumers for maximising revenue and profitability ratios.
 Legal factors for Innocent Drinks:- It consists of legal and lawful obligations,
health and safety, consumer protection rights, product labelling and packaging, etc.
The roles of managers and leaders in Innocent Drinks are adversely affected as they
have to maintain and keep license for supplying these alcohol or drinks to customers.
 Environmental factors for Innocent Drinks:- This consists of pollution targets,
business stability or instability, full utilisation of scarce resources, weather and
climate, agriculture, infrastructure, etc. The roles of managers and leaders in Innocent
Drinks are adversely affected as the change in weather and climate impact on
consumption of drinks and decrease its demand (Yu, Tang and Shen, 2018).
CONCLUSION
From the above discussion it have been concluded that operation management are
very essential for an organisation in manufacturing, designing and controlling the procedure
to develop new product. This is the ability of entrepreneurs for producing specialised product
with the motive to promote and position for target market that result in maximisation of
income and prosperity ratios. This project defines managers and leaders with their roles and
characteristics. It further demonstrates functions of managers on the basis of forecasting,
organising recruitment, straight and overprotective. This project applies various theories, key
approaches and models of operation management that are played by both managers and
leaders include situational, system and contingency leadership. This project demonstrates the

significance and worth for administration of business in attaining business intention.
Additionally, it assess business environment through political, economical, social,
technological, legal and environmental factors that impact upon operational management and
decision making procedure.

REFERENCES
Books and journal
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rates with stock and price dependent demand under partially backlogged
shortages. Uncertain Supply Chain Management. 6(1). pp. 49-64.
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