This report examines management and operations, focusing on the roles and characteristics of leaders and managers within the context of the SOFT company, a UK-based IT firm specializing in mobile app and web development. The report delves into the differences between leadership and management, applying various theories like contingency and situational leadership. It analyzes how leaders and managers function in different situations, and discusses strengths and weaknesses of different approaches. Key operational functions are explored, along with the roles of leaders and managers in each. The report also evaluates the impact of external business environment factors on decision-making and suggests improvements to successfully meet business objectives. The report includes an introduction, tasks addressing leadership and management, operational management, and the impact of the business environment, and concludes with an analysis of the findings. The assignment references relevant literature to support the analysis.
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